Yerba Mate Tea Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Yerba Mate Tea sales on Amazon US totaled 59,300 units in July 2026 (▼ 5.6% vs. the prior month), generating an estimated $1,592,500 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.5% of unit volume and 48.3% of revenue, while a typical listing is priced at $22.68. The keyword itself pulled 33,343 Amazon queries over the same period (▲ 20.1% MoM).
Zooming out to the 12-month window ending July 2026, the yerba mate tea Top 50 moved 649,200 units and $17,979,837 in cumulative sales — an average of 54,100 units and $1,498,320 per month. Monthly throughput topped out at 62,800 units in June 2026 and dipped to 31,750 in May 2026, leaving the latest reading 4.2% higher than August 2025.
Yerba Mate Tea Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
59.3K
▼ 5.6% MoM
Monthly Revenue 2026/07
$1.6M
▼ 7.8% MoM
Top 10 Market Share 2026/07
45.5%
Yerba Mate Tea Market Share & Sales Concentration on Amazon US — July 2026
The most-sold yerba mate tea listing on Amazon US in July 2026 is ASIN B006JYGURS (Brand: Playadito), which sold 4,000 units at $9.85 apiece — equal to 6.7% of every unit tracked in this report.
The Top 10 ASINs account for 27,000 units and $769,190 in July 2026 — 45.5% of unit volume and 48.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Yerba Mate Tea' on Amazon
July 2026
Is 45.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B006JYGURS
Yerba Mate Playadito 500gm
4K
▲ 33.3%vs. prior month
$39.8K
latest month
12-month trend
B0D5YVMX9Q
Yerba Mate Energy Drinks, Yerba Magic, Gut Health, Peach Mango, 30 Servings | 5-in-1 drink mix with yerba mate caffeine, Lion's Mane, L-Theanine, prebiotics, probiotics, peach mango, energy drink powder
4K
▼ 20.0%vs. prior month
$160.1K
latest month
12-month trend
B0CSZBXRFX
Yerba Madre Organic Yerba Mate, Low Sugar Berry Lemonade, 150mg Natural Caffeine, Energy Drink Alternative, No Jitters or Crash, 15.5 Oz (Pack of 12)
3K
▼ 25.0%vs. prior month
$101.7K
latest month
12-month trend
B0GLTVDCM7
Yerba Madre Organic Yerba Mate, Energy Drink Alternative, Lower-Sugar Variety Pack, 150mg Plant Based Caffeine, Smooth Energy & Focus, No Jitters or Crash, 15.5oz Cans (Pack of 12)
3K
▲ 0.0%vs. prior month
$102.2K
latest month
12-month trend
B0785XPVKX
Yerba Madre Organic Yerba Mate, Enlighten Mint, 150mg Natural Caffeine, Energy Drink Alternative, No Jitters or Crash, 15.5 Oz Cans (Pack of 12)
3K
▲ 0.0%vs. prior month
$102.2K
latest month
12-month trend
B00E3UI0SC
Cruz de Malta Yerba Mate Tea – 1kg (2.2 lbs) Loose Leaf – Traditional Argentine Herbal Tea – Smooth Flavor, Naturally Sourced – USA Specific Packaging – Gluten-Free – Large Leaf Low Dust Yerba Mate | Large leaf, low dust for a smoother traditional mate, U.S. retail packaging
2K
▲ 0.0%vs. prior month
$30K
latest month
12-month trend
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Best Yerba Mate Tea Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Guayaki is the best-performing yerba mate tea brand in July 2026, moving 15,000 units across 6 ASINs for 55.6% of Top 10 volume. Playadito follows with 4,000 units (14.8%), ahead of Brainista on 4,000 units (14.8%).
With 5 brands splitting the Top 10 and 85.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.85 to $35.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Guayaki
6 ASINs in Top 10
55.6%
Units
15K
Revenue
$509.4K
Avg. price
$27.97
B0CSZBXRFX
$34.08·★4.2·391 revsYerba Madre Organic Yerba Mate, Low Sugar Berry Lemonade, 150mg Natural Caffeine, Energy Drink Alternative, No Jitters or Crash, 15.5 Oz (Pack of 12)
Units sold3KB0GLTVDCM7
$34.08·★4.7·119 revsYerba Madre Organic Yerba Mate, Energy Drink Alternative, Lower-Sugar Variety Pack, 150mg Plant Based Caffeine, Smooth Energy & Focus, No Jitters or Crash, 15.5oz Cans (Pack of 12)
Units sold3KB0785XPVKX
$0.00·★4.7·2K revsYerba Madre Organic Yerba Mate, Enlighten Mint, 150mg Natural Caffeine, Energy Drink Alternative, No Jitters or Crash, 15.5 Oz Cans (Pack of 12)
Units sold3KB07FXR3D1R
$31.50·★4.6·1.1K revsYerba Madre Organic Yerba Mate, Awakening Orange, 150mg Natural Caffeine, Energy Drink Alternative, No Jitters or Crash, 15.5 Oz Cans (Pack of 12)
Units sold2KB07FY6NH3B
$34.08·★4.6·1.8K revsYerba Madre Organic Yerba Mate, Bluephoria, 150mg Natural Caffeine, Energy Drink Alternative, No Jitters or Crash, 15.5 Oz Cans (Pack of 12)
Units sold2KB07PLF9Z9P
$34.08·★4.6·1.6K revsYerba Madre Organic Yerba Mate, Revel Berry, 150mg Natural Caffeine, Energy Drink Alternative, No Jitters or Crash, 15.5 Oz Cans (Pack of 12)
Units sold2K
Playadito
1 ASIN in Top 10
14.8%
Units
4K
Revenue
$39.8K
Avg. price
$9.85
B006JYGURS
$9.85·★4.6·3.5K revsYerba Mate Playadito 500gm
Units sold4K
Brainista
1 ASIN in Top 10
14.8%
Units
4K
Revenue
$160.1K
Avg. price
$35.99
B0D5YVMX9Q
$35.99·★4.1·3.2K revsYerba Mate Energy Drinks, Yerba Magic, Gut Health, Peach Mango, 30 Servings | 5-in-1 drink mix with yerba mate caffeine, Lion's Mane, L-Theanine, prebiotics, probiotics, peach mango, energy drink powder
Units sold4K
Trending Yerba Mate Tea Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B06XNVRBB4 booked 2K units at $14.99, with ▲ 0.0% MoM change. On the growth side, B0019LXJOS leads positive momentum with ▲ 200.0% MoM growth on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B06XNVRBB4
ECOTEAS Organic Yerba Mate Loose Tea Traditional Cut 1 lb Bag Pack of 1 | Unsmoked traditional cut 1 lb, USDA organic kosher non-GMO gluten free, smooth clean natural caffeine, low acid
Price
$14.99
Rating
4.6
Reviews
1.2K
Latest month sales
B07PLF9Z9P
Yerba Madre Organic Yerba Mate, Revel Berry, 150mg Natural Caffeine, Energy Drink Alternative, No Jitters or Crash, 15.5 Oz Cans (Pack of 12)
Price
$34.08
Rating
4.6
Reviews
1.6K
Latest month sales
B0019LXJOS
Wisdom of the Ancients Instant Yerba Mate Tea - Herbal Tea Powder for Energy, Drink Hot or Iced, Unsweetened, Contains Caffeine, Sugar Free, Non GMO - Plain, 2.82 Oz
Unlock to view ASIN details and product titles
Price
$12.58
Rating
4.5
Reviews
660
Latest month sales
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