Organic Green Tea Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Organic Green Tea sales on Amazon US totaled 169,100 units in July 2026 (▼ 10.3% vs. the prior month), generating an estimated $3,141,689 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.7% of unit volume and 46.7% of revenue, while a typical listing is priced at $20.19. The keyword itself pulled 28,585 Amazon queries over the same period (▲ 48.2% MoM).
Zooming out to the 12-month window ending July 2026, the organic green tea Top 50 moved 2,054,500 units and $38,033,004 in cumulative sales — an average of 171,208 units and $3,169,417 per month. Monthly throughput topped out at 192,500 units in January 2026 and dipped to 104,600 in May 2026, leaving the latest reading 1.6% higher than August 2025.
Organic Green Tea Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
169.1K
▼ 10.3% MoM
Monthly Revenue 2026/07
$3.1M
▼ 8.9% MoM
Top 10 Market Share 2026/07
46.7%
Organic Green Tea Market Share & Sales Concentration on Amazon US — July 2026
The most-sold organic green tea listing on Amazon US in July 2026 is ASIN B0017T2MWW (Brand: ITO EN), which sold 10,000 units at $13.98 apiece — equal to 5.9% of every unit tracked in this report.
The Top 10 ASINs account for 79,000 units and $1,467,710 in July 2026 — 46.7% of unit volume and 46.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Organic Green Tea' on Amazon
July 2026
Is 46.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0017T2MWW
ITO EN Tea Oi Ocha Green Tea, Unsweetened, 16.9 Ounce (Pack of 12)
10K
▼ 50.0%vs. prior month
$174.4K
latest month
12-month trend
B0089VPTZ8
Traditional Medicinals Organic, Lemon Balm - Supports Stress Relief & Digestive Health - Kosher, Non-GMO, Caffeine-Free, Compostable - 16 Tea Bags
10K
▲ 0.0%vs. prior month
$56.3K
latest month
12-month trend
B01AT3DRU2
Pure Leaf Iced Tea, Unsweetened Green Tea, 18.5 fl Oz Bottles (Pack of 12)
9K
▼ 10.0%vs. prior month
$182.3K
latest month
12-month trend
B077572GG8
Matcha DNA Organic Matcha Powder - XXL 16oz TIN – Matcha Green Tea - USDA Organic Gluten-Free Vegan, Unsweetened No Additives - Everyday Green Macha Powder Tea for Lattes, Smoothies, Baking & Recipes
9K
▲ 12.5%vs. prior month
$216.4K
latest month
12-month trend
B00PFDH0IC
Jade Leaf Matcha Powder, Organic Culinary Grade, 30g / 1.06oz | Best for Matcha Lattes, Baking, and Smoothies! - Authentic Japanese Matcha Green Tea Powder - Resealable Pouch
8K
▼ 20.0%vs. prior month
$87.9K
latest month
12-month trend
B07GNRLX46
Naoki Matcha Organic First Spring Blend Matcha, 40g/1.4oz | Authentic Japanese Ceremonial Grade First Harvest Matcha Green Tea Powder from Kagoshima, Japan
7K
▲ 0.0%vs. prior month
$181.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Organic Green Tea Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ITO EN is the best-performing organic green tea brand in July 2026, moving 16,000 units across 2 ASINs for 20.3% of Top 10 volume. Naoki Matcha follows with 14,000 units (17.7%), ahead of Traditional Medicinals on 10,000 units (12.7%).
Volume is spread across 8 brands, with the top three holding 50.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.88 to $34.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ITO EN
2 ASINs in Top 10
20.3%
Units
16K
Revenue
$277.6K
Avg. price
$15.73
B0017T2MWW
$13.98·★4.5·8.6K revsITO EN Tea Oi Ocha Green Tea, Unsweetened, 16.9 Ounce (Pack of 12)
Units sold10KB002RTNBSA
$17.49·★4.7·2.5K revsITO EN Jasmine Green Tea Unsweetened 16.9 Fluid Ounce (Pack of 12), 0 Calories…
Units sold6K
Naoki Matcha
2 ASINs in Top 10
17.7%
Units
14K
Revenue
$482.9K
Avg. price
$34.49
B07GNRLX46
$25.99·★4.5·3.3K revsNaoki Matcha Organic First Spring Blend Matcha, 40g/1.4oz | Authentic Japanese Ceremonial Grade First Harvest Matcha Green Tea Powder from Kagoshima, Japan
Units sold7KB07SRPNLV1
$42.99·★4.5·3.3K revsNaoki Matcha Organic First Spring Blend Matcha, 100g/3.5oz | Authentic Japanese Ceremonial Grade First Harvest Matcha Green Tea Powder from Kagoshima, Japan
Units sold7K
Traditional Medicinals
1 ASIN in Top 10
12.7%
Units
10K
Revenue
$56.3K
Avg. price
$5.88
B0089VPTZ8
$5.88·★4.6·6.3K revsTraditional Medicinals Organic, Lemon Balm - Supports Stress Relief & Digestive Health - Kosher, Non-GMO, Caffeine-Free, Compostable - 16 Tea Bags
Units sold10K
Trending Organic Green Tea Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0DBCB21WP leads positive momentum with ▲ 50.0% MoM growth on 6K units, with B0CG2Q7VFG close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DBCB21WP
Twinings Pure Green Tea, Caffeinated, Tea Bags, 100 CT Box (1 Pack) | Pure, Smooth, Fresh & Aromatic Green Tea, Naturally Caffeinated, 100 Foil Lined Individually Wrapped Bags, Enjoy Hot or Iced
Price
$11.99
Rating
4.7
Reviews
1.1K
Latest month sales
B0CG2Q7VFG
Ito En Oi Ocha Green Tea, Unsweetened, 10.6 Ounce (Pack of 12)
Price
$20.01
Rating
4.4
Reviews
321
Latest month sales
B002RTNBSA
ITO EN Jasmine Green Tea Unsweetened 16.9 Fluid Ounce (Pack of 12), 0 Calories…
Unlock to view ASIN details and product titles
Price
$17.49
Rating
4.7
Reviews
2.5K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this organic green tea report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card