Organic Green Tea Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Organic Green Tea sales on Amazon US totaled 182,400 units in July 2026 (▼ 9.4% vs. the prior month), generating an estimated $3,350,502 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.4% of unit volume and 50.7% of revenue, while a typical listing is priced at $20.46. The keyword itself pulled 28,585 Amazon queries over the same period (▲ 48.2% MoM).
Zooming out to the 12-month window ending July 2026, the organic green tea Top 50 moved 2,147,000 units and $39,002,281 in cumulative sales — an average of 178,917 units and $3,250,190 per month. Monthly throughput topped out at 201,400 units in June 2026 and dipped to 109,300 in May 2026, leaving the latest reading 7.6% higher than August 2025.
Organic Green Tea Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
182.4K
▼ 9.4% MoM
Monthly Revenue 2026/07
$3.4M
▼ 7.8% MoM
Top 10 Market Share 2026/07
50.4%
Organic Green Tea Market Share & Sales Concentration on Amazon US — July 2026
The most-sold organic green tea listing on Amazon US in July 2026 is ASIN B01L2GW7SI (Brand: Naoki Matcha), which sold 20,000 units at $24.99 apiece — equal to 11.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 92,000 units and $1,697,180 in July 2026 — 50.4% of unit volume and 50.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Organic Green Tea' on Amazon
July 2026
Is 50.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01L2GW7SI
Naoki Matcha Superior Blend Matcha, 40g/1.4oz | Authentic Japanese Ceremonial Grade First Harvest Matcha Green Tea Powder from Uji, Kyoto, Japan
20K
▲ 0.0%vs. prior month
$499.8K
latest month
12-month trend
B0017T2MWW
Ito En Tea Oi Ocha Green Tea, Unsweetened, 16.9 Ounce (Pack of 12)
10K
▼ 50.0%vs. prior month
$174.4K
latest month
12-month trend
B0089VPTZ8
Traditional Medicinals Organic, Lemon Balm - Supports Stress Relief & Digestive Health - Kosher, Non-GMO, Caffeine-Free, Compostable - 16 Tea Bags
10K
▲ 0.0%vs. prior month
$56.3K
latest month
12-month trend
B01AT3DRU2
Pure Leaf Iced Tea, Unsweetened Green Tea, 18.5 fl Oz Bottles (Pack of 12)
9K
▼ 10.0%vs. prior month
$182.3K
latest month
12-month trend
B077572GG8
Matcha DNA Organic Matcha Powder - XXL 16oz TIN – Matcha Green Tea - USDA Organic Gluten-Free Vegan, Unsweetened No Additives - Everyday Green Macha Powder Tea for Lattes, Smoothies, Baking & Recipes
9K
▲ 12.5%vs. prior month
$216.4K
latest month
12-month trend
B00PFDH0IC
Jade Leaf Matcha Powder, Organic Culinary Grade, 30g / 1.06oz | Best for Matcha Lattes, Baking, and Smoothies! - Authentic Japanese Matcha Green Tea Powder - Resealable Pouch
8K
▼ 20.0%vs. prior month
$87.9K
latest month
12-month trend
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Best Organic Green Tea Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Naoki Matcha is the best-performing organic green tea brand in July 2026, moving 27,000 units across 2 ASINs for 29.3% of Top 10 volume. ITO EN follows with 16,000 units (17.4%), ahead of Traditional Medicinals on 10,000 units (10.9%).
Volume is spread across 8 brands, with the top three holding 57.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.88 to $25.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Naoki Matcha
2 ASINs in Top 10
29.3%
Units
27K
Revenue
$681.7K
Avg. price
$25.49
B01L2GW7SI
$24.99·★4.5·7.1K revsNaoki Matcha Superior Blend Matcha, 40g/1.4oz | Authentic Japanese Ceremonial Grade First Harvest Matcha Green Tea Powder from Uji, Kyoto, Japan
Units sold20KB07GNRLX46
$25.99·★4.5·3.3K revsNaoki Matcha Organic First Spring Blend Matcha, 40g/1.4oz | Authentic Japanese Ceremonial Grade First Harvest Matcha Green Tea Powder from Kagoshima, Japan
Units sold7K
ITO EN
2 ASINs in Top 10
17.4%
Units
16K
Revenue
$277.6K
Avg. price
$16.14
B0017T2MWW
$13.98·★4.5·8.6K revsIto En Tea Oi Ocha Green Tea, Unsweetened, 16.9 Ounce (Pack of 12)
Units sold10KB002RTNBSA
$18.30·★4.7·2.5K revsITO EN Jasmine Green Tea Unsweetened 16.9 Fluid Ounce (Pack of 12), 0 Calories…
Units sold6K
Traditional Medicinals
1 ASIN in Top 10
10.9%
Units
10K
Revenue
$56.3K
Avg. price
$5.88
B0089VPTZ8
$5.88·★4.6·6.3K revsTraditional Medicinals Organic, Lemon Balm - Supports Stress Relief & Digestive Health - Kosher, Non-GMO, Caffeine-Free, Compostable - 16 Tea Bags
Units sold10K
Trending Organic Green Tea Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DBCB21WP booked 6K units at $11.99, with ▲ 50.0% MoM change. On the growth side, B0CG2Q7VFG leads positive momentum with ▲ 50.0% MoM growth on 3K units, with B00ZGXUPX8 close behind at ▲ 28.6% MoM on 900 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DBCB21WP
Twinings Pure Green Tea, Caffeinated, Tea Bags, 100 CT Box (1 Pack) | Pure, Smooth, Fresh & Aromatic Green Tea, Naturally Caffeinated, 100 Foil Lined Individually Wrapped Bags, Enjoy Hot or Iced
Price
$11.99
Rating
4.7
Reviews
1.1K
Latest month sales
B0CG2Q7VFG
Ito En Oi Ocha Green Tea, Unsweetened, 10.6 Ounce (Pack of 12)
Price
$20.01
Rating
4.5
Reviews
319
Latest month sales
B00ZGXUPX8
Prince of Peace Organic Green Tea, 100 Tea Bags – 100% Organic Green Tea – Unsweetened Green Tea – Lower Caffeine Alternative to Coffee – Herbal Health Benefits
Unlock to view ASIN details and product titles
Price
$8.80
Rating
4.7
Reviews
1.6K
Latest month sales
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