Earbuds Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Earbuds sales on Amazon US totaled 205,300 units in July 2026 (▼ 14.8% vs. the prior month), generating an estimated $12,651,991 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.7% of unit volume and 21.7% of revenue, while a typical listing is priced at $49.48. The keyword itself pulled 490,562 Amazon queries over the same period (▲ 4.1% MoM).
Zooming out to the 12-month window ending July 2026, the earbuds Top 50 moved 2,500,550 units and $139,301,949 in cumulative sales — an average of 208,379 units and $11,608,496 per month. Monthly throughput topped out at 242,500 units in December 2025 and dipped to 180,000 in May 2026, leaving the latest reading 12.8% higher than August 2025.
Earbuds Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
205.3K
▼ 14.8% MoM
Monthly Revenue 2026/07
$12.7M
▼ 13.7% MoM
Top 10 Market Share 2026/07
48.7%
Earbuds Market Share & Sales Concentration on Amazon US — July 2026
The most-sold earbuds listing on Amazon US in July 2026 is ASIN B09DT48V16 (Brand: TAGRY), which sold 10,000 units at $25.98 apiece — equal to 4.9% of every unit tracked in this report.
The Top 10 ASINs account for 100,000 units and $2,744,600 in July 2026 — 48.7% of unit volume and 21.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Earbuds' on Amazon
July 2026
Is 48.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09DT48V16
TAGRY Bluetooth Headphones True Wireless Earbuds 60H Playback LED Power Display Earphones with Wireless Charging Case IPX5 Waterproof in-Ear Ear buds with Mic for TV Smart Phone Laptop Computer Sports
10K
▲ 0.0%vs. prior month
$259.9K
latest month
12-month trend
B09FT58QQP
TOZO A1 Wireless Earbuds Bluetooth 5.3 Light Weight in Ear Headphones | IPX5 Waterproof,2 Mics for AI Calls,Immersive Premium Sound Bass Headset with Charging Case,32 EQ via App Black
10K
▲ 0.0%vs. prior month
$133.4K
latest month
12-month trend
B0BTYCRJSS
Soundcore by Anker P20i True Wireless Earbuds, with Big Bass, 30H Playtime | Bluetooth 5.3, Water-Resistant, 2 Mics for AI Clear Calls, 22 Preset EQs, Customization via App
10K
▲ 0.0%vs. prior month
$204.1K
latest month
12-month trend
B0CRTYZG5C
Soundcore P30i by Anker Noise Cancelling Earbuds, Hands-Free Viewing | Strong and Smart Noise Cancelling, Powerful Bass, 45H Playtime, 2-in-1 Case and Phone Stand, IP54, Bluetooth 5.4
10K
▲ 0.0%vs. prior month
$282.5K
latest month
12-month trend
B0D635YLCT
kurdene Wireless Earbuds Bluetooth 5.3 in Ear Buds Light Weight Headphones,Deep Bass Sound,Built in Mics Headset,Clear Calls Earphones for Sports Workout Black | Premium Sound Bass Ear buds with Charging Case,Smart Touch Control,Built in Mics Headset,Clear Calls for Sports Workout
10K
▲ 0.0%vs. prior month
$95.4K
latest month
12-month trend
B0D7FVQ1ZB
Apple EarPods Headphones with Lightning Connector, Wired Ear Buds for iPhone with Built-in Remote to Control Music, Phone Calls, and Volume | Lightning connector with in-line controller and microphone for music, video playback and phone calls
10K
▲ 0.0%vs. prior month
$148.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Earbuds Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Apple is the best-performing earbuds brand in July 2026, moving 40,000 units across 4 ASINs for 40.0% of Top 10 volume. TOZO follows with 20,000 units (20.0%), ahead of Soundcore on 20,000 units (20.0%).
With 5 brands splitting the Top 10 and 80.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $20.98 to $36.94, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Apple
4 ASINs in Top 10
40.0%
Units
40K
Revenue
$1.5M
Avg. price
$36.94
B0D7FVQ1ZB
$14.88·★4.6·18K revsApple EarPods Headphones with Lightning Connector, Wired Ear Buds for iPhone with Built-in Remote to Control Music, Phone Calls, and Volume | Lightning connector with in-line controller and microphone for music, video playback and phone calls
Units sold10KB0D9ML2N4G
$14.88·★4.6·4K revsApple EarPods Headphones with 3.5mm Plug, Wired Ear Buds with Built-in Remote to Control Music, Phone Calls, and Volume
Units sold10KB0DCH8VDXF
$19.00·★4.5·16.7K revsApple EarPods Headphones with USB-C Plug, Wired Ear Buds with Built-in Remote to Control Music, Phone Calls, and Volume
Units sold10KB0DGHMNQ5Z
$99.00·★4.5·33.6K revsApple AirPods 4 Wireless Earbuds, Bluetooth Headphones, Personalized Spatial Audio, Sweat and Water Resistant, USB-C Charging Case, H2 Chip, Up to 30 Hours of Battery Life, Effortless Setup for iPhone
Units sold10K
TOZO
2 ASINs in Top 10
20.0%
Units
20K
Revenue
$425.1K
Avg. price
$20.98
B09FT58QQP
$13.97·★4.3·116.6K revsTOZO A1 Wireless Earbuds Bluetooth 5.3 Light Weight in Ear Headphones | IPX5 Waterproof,2 Mics for AI Calls,Immersive Premium Sound Bass Headset with Charging Case,32 EQ via App Black
Units sold10KB0DD41G2NZ
$27.99·★4.3·45.9K revsTOZO NC9 Hybrid Active Noise Cancelling Wireless Earbuds, 60H, LED Display | 6 Mic ENC Clear Calls, Deep Bass Sound, IPX8, in Ear Bluetooth 5.3 Headphones,32 EQs via APP, Comfort Fit Ear Buds, Black
Units sold10K
Soundcore
2 ASINs in Top 10
20.0%
Units
20K
Revenue
$486.6K
Avg. price
$23.98
B0BTYCRJSS
$19.98·★4.4·113.1K revsSoundcore by Anker P20i True Wireless Earbuds, with Big Bass, 30H Playtime | Bluetooth 5.3, Water-Resistant, 2 Mics for AI Clear Calls, 22 Preset EQs, Customization via App
Units sold10KB0CRTYZG5C
$27.99·★4.4·40.9K revsSoundcore P30i by Anker Noise Cancelling Earbuds, Hands-Free Viewing | Strong and Smart Noise Cancelling, Powerful Bass, 45H Playtime, 2-in-1 Case and Phone Stand, IP54, Bluetooth 5.4
Units sold10K
Trending Earbuds Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B075F5X8BR leads positive momentum with ▲ 100.0% MoM growth on 4K units, with B0GQJLWWLJ close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B075F5X8BR
Skullcandy Jib Wired Earbuds with 3.5mm AUX Plug - White | 3.5mm Wired Earbuds, In-Ear Headphones, Noise Isolating Fit, In-Line Microphone Call and Track Control, Travel Ready
Price
$7.99
Rating
4.4
Reviews
21.1K
Latest month sales
B0GQJLWWLJ
Samsung Galaxy Buds 4 Pro SM-R640 True Wireless Bluetooth Earbuds with Active Noise Cancellation (ANC), Black – International Version
Price
$173.00
Rating
4.6
Reviews
354
Latest month sales
B0CYNH8BS4
JLab Go Air Pop+, True Wireless Earbuds, Bluetooth Earbuds with Microphone, Dual Connect, USB-C Charging Case, Teal | Wireless Earphones, IP55 True Wireless Earbuds with Microphone, Application, Dual Connect, Charging Case
Unlock to view ASIN details and product titles
Price
$24.88
Rating
4.4
Reviews
24.8K
Latest month sales
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