Wicked For Good Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Wicked For Good sales on Amazon US totaled 44,650 units in July 2026 (▲ 48.6% vs. the prior month), generating an estimated $462,646 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 99.2% of unit volume and 98.4% of revenue, while a typical listing is priced at $20.10. The keyword itself pulled 7,516 Amazon queries over the same period (▼ 40.2% MoM).
Zooming out to the 12-month window ending July 2026, the wicked for good Top 50 moved 325,900 units and $4,683,799 in cumulative sales — an average of 27,158 units and $390,317 per month. Monthly throughput topped out at 51,750 units in December 2025 and dipped to 2,250 in August 2025, leaving the latest reading 1884.4% higher than August 2025.
Wicked For Good Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
44.6K
▲ 48.6% MoM
Monthly Revenue 2026/07
$462.6K
▲ 31.1% MoM
Top 10 Market Share 2026/07
99.2%
Wicked For Good Market Share & Sales Concentration on Amazon US — July 2026
The most-sold wicked for good listing on Amazon US in July 2026 is ASIN B0FG58W4KG (Brand: Gain), which sold 40,000 units at $10.25 apiece — equal to 89.6% of every unit tracked in this report and 20.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 44,300 units and $455,461 in July 2026 — 99.2% of unit volume and 98.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Wicked For Good' on Amazon
July 2026
Is 99.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0FG58W4KG
Gain Flings! "Wicked: For Good" Limited Edition Laundry Detergent Pacs, 42 Count, Fantabulous Floral Scent, 3 in 1 HE Detergent Pacs with Oxi Boost and Febreeze
40K
▲ 100.0%vs. prior month
$399.6K
latest month
12-month trend
B0FGJVCV8X
Gain In-Wash Laundry Scent Booster "Wicked: For Good" Limited Edition, Emerald Charm + Yellow Brick Wonder, 12.2 oz, Fresh Extender + Odor Protection Laundry Beads
2K
▼ 33.3%vs. prior month
$20K
latest month
12-month trend
B0BJVMPHTS
Wicked Jelle Water-Based Anal Lubricant 8oz - Personal Gel Lube
500
▼ 16.7%vs. prior month
$8.2K
latest month
12-month trend
B0BG8R1Q98
ZANGO Wicked Aqua Heat Water Based Personal Lubricant 60ml (Warming Effect)
400
▲ 33.3%vs. prior month
$3.7K
latest month
12-month trend
B0BSVQWH1S
Wicked Cutz Old Fashioned Maple Bacon Jerky, 16g Protein, 2 Bags | Fully Cooked Bacon - Tender & Easy to Chew - Sweet Maple Candied Jerky - Made in the USA
400
▼ 33.3%vs. prior month
$7.2K
latest month
12-month trend
B0DNLMFDX7
Wicked - 4K Ultra HD + Blu-ray + Digital
300
▼ 70.0%vs. prior month
$3.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Wicked For Good Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Gain is the best-performing wicked for good brand in July 2026, moving 42,000 units across 2 ASINs for 94.8% of Top 10 volume. Wicked Cutz follows with 700 units (1.6%), ahead of UNIVERSAL on 600 units (1.4%).
With 6 brands splitting the Top 10 and 97.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.25 to $20.65, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Gain
2 ASINs in Top 10
94.8%
Units
42K
Revenue
$419.6K
Avg. price
$10.25
B0FG58W4KG
$10.25·★4.8·5.8K revsGain Flings! "Wicked: For Good" Limited Edition Laundry Detergent Pacs, 42 Count, Fantabulous Floral Scent, 3 in 1 HE Detergent Pacs with Oxi Boost and Febreeze
Units sold40KB0FGJVCV8X
$10.25·★4.8·753 revsGain In-Wash Laundry Scent Booster "Wicked: For Good" Limited Edition, Emerald Charm + Yellow Brick Wonder, 12.2 oz, Fresh Extender + Odor Protection Laundry Beads
Units sold2K
Wicked Cutz
3 ASINs in Top 10
1.6%
Units
700
Revenue
$13.2K
Avg. price
$20.65
B0BSVQWH1S
$17.98·★4.2·554 revsWicked Cutz Old Fashioned Maple Bacon Jerky, 16g Protein, 2 Bags | Fully Cooked Bacon - Tender & Easy to Chew - Sweet Maple Candied Jerky - Made in the USA
Units sold400B0BSVRDDCN
$17.98·★4.0·223 revsWicked Cutz Applewood Smoked Bacon Jerky, 12g Protein, 2 Bags | Fully Cooked Bacon - Tender & Easy to Chew - Smoky Applewood Candied Jerky - Made in the USA
Units sold200B093V4P2SL
$25.99·★4.3·157 revsWicked Cutz Original Peppered Beef Sticks, 15g Protein, 12 Sticks | Tender, Flavorful & Juicy - Extra Large - Gluten Free Meat Sticks - Classic Pepper - Made in the USA
Units sold100
UNIVERSAL
2 ASINs in Top 10
1.4%
Units
600
Revenue
$9.3K
Avg. price
$19.44
B0DNLMFDX7
$10.99·★4.7·4.8K revsWicked - 4K Ultra HD + Blu-ray + Digital
Units sold300B0G1TRYVWH
$27.89·★4.8·1.4K revsWicked: For Good (4K Ultra HD + Blu-ray + Digital)
Units sold300
Trending Wicked For Good Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0BSVRDDCN booked 200 units at $17.98, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BSVRDDCN
Wicked Cutz Applewood Smoked Bacon Jerky, 12g Protein, 2 Bags | Fully Cooked Bacon - Tender & Easy to Chew - Smoky Applewood Candied Jerky - Made in the USA
Price
$17.98
Rating
4.0
Reviews
223
Latest month sales
B0DSWG6SMS
Funko POP! Movies: Wicked for Good - Glinda in Blue Gown | Official Fantasy Merch - Collectable Vinyl Figurine for Shelf Display - Birthday Gift Idea for Fans and Collectors
Price
$11.30
Rating
4.8
Reviews
816
Latest month sales
B093V4P2SL
Wicked Cutz Original Peppered Beef Sticks, 15g Protein, 12 Sticks | Tender, Flavorful & Juicy - Extra Large - Gluten Free Meat Sticks - Classic Pepper - Made in the USA
Unlock to view ASIN details and product titles
Price
$25.99
Rating
4.3
Reviews
157
Latest month sales
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