Ken Doll Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ken Doll sales on Amazon US totaled 47,350 units in July 2026 (▲ 1.3% vs. the prior month), generating an estimated $1,088,381 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.5% of unit volume and 72.9% of revenue, while a typical listing is priced at $18.28. The keyword itself pulled 34,490 Amazon queries over the same period (▲ 15.8% MoM).
Zooming out to the 12-month window ending July 2026, the ken doll Top 50 moved 552,450 units and $11,940,146 in cumulative sales — an average of 46,038 units and $995,012 per month. Monthly throughput topped out at 128,800 units in December 2025 and dipped to 16,300 in May 2026, leaving the latest reading 43.9% higher than August 2025.
Ken Doll Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
47.4K
▲ 1.3% MoM
Monthly Revenue 2026/07
$1.1M
▼ 8.9% MoM
Top 10 Market Share 2026/07
65.5%
Ken Doll Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ken doll listing on Amazon US in July 2026 is ASIN B07QTZ8238 (Brand: Disney Store), which sold 10,000 units at $39.88 apiece — equal to 21.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 31,000 units and $793,560 in July 2026 — 65.5% of unit volume and 72.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ken Doll' on Amazon
July 2026
Is 65.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07QTZ8238
Disney Store Official Sheriff Woody Talking Action Figure from Toy Story, Features Sounds and Phrases from the Movies, Interacts with Other Figures and Toys
10K
▲ 0.0%vs. prior month
$398.8K
latest month
12-month trend
B07PN7FP76
Disney Store Official Jessie Interactive Talking Action Figure from Toy Story, Features Sounds and Phrases from The Movies, Interacts with Other Figures and Toys
5K
▼ 50.0%vs. prior month
$199.5K
latest month
12-month trend
B082N2TFZG
138 Pcs Doll Clothes and Accessories, 5 Wedding Gowns 9 Fashion Dresses 3 Tops 3 Pants 3 Bikini Swimsuits 20 Shoes for 11.5 inch Doll Christmas Stocking Stuffers Girls Gift Age 5-7 8-10
5K
▲ 0.0%vs. prior month
$88.2K
latest month
12-month trend
B0DLBWLCFH
Barbie Fashionistas Ken Doll #241 with Blonde Hair | Wearing Red and White Striped Polo Shirt with Pink Shorts, White Crew Socks and Sneakers
3K
▲ 200.0%vs. prior month
$22.3K
latest month
12-month trend
B0C2364ML1
10 Sets Doll Clothes Hooded Sports Suit Tops and Pants for 11.5 inch Dolls | Tracksuit Set, Sportswear, Sports Clothes, Activewear, Running Apparel, Casual Outfits
2K
▲ 100.0%vs. prior month
$20K
latest month
12-month trend
B0FDH2DSJD
Barbie Careers Doctor Fashion Doll Wearing Removable Look with White Coat, Dress & Shoes, Plus Stethoscope Accessory
2K
▲ 100.0%vs. prior month
$21.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Ken Doll Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Disney Store is the best-performing ken doll brand in July 2026, moving 15,000 units across 2 ASINs for 48.4% of Top 10 volume. Barbie follows with 7,000 units (22.6%), ahead of BYMORE on 5,000 units (16.1%).
With 6 brands splitting the Top 10 and 87.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.74 to $39.89, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Disney Store
2 ASINs in Top 10
48.4%
Units
15K
Revenue
$598.3K
Avg. price
$39.89
B07QTZ8238
$39.88·★4.7·49.4K revsDisney Store Official Sheriff Woody Talking Action Figure from Toy Story, Features Sounds and Phrases from the Movies, Interacts with Other Figures and Toys
Units sold10KB07PN7FP76
$39.90·★4.7·49.4K revsDisney Store Official Jessie Interactive Talking Action Figure from Toy Story, Features Sounds and Phrases from The Movies, Interacts with Other Figures and Toys
Units sold5K
Barbie
4 ASINs in Top 10
22.6%
Units
7K
Revenue
$67.1K
Avg. price
$11.74
B0DLBWLCFH
$14.99·★4.8·811 revsBarbie Fashionistas Ken Doll #241 with Blonde Hair | Wearing Red and White Striped Polo Shirt with Pink Shorts, White Crew Socks and Sneakers
Units sold3KB0FDH2DSJD
$10.97·★4.8·404 revsBarbie Careers Doctor Fashion Doll Wearing Removable Look with White Coat, Dress & Shoes, Plus Stethoscope Accessory
Units sold2KB0G43Y53TK
$10.49·★4.7·177 revsBarbie Fashionistas Style Doll #249 with Blonde Hair, Wearing Pink Paisley Skirt, Pink Paisley Shirt, White Platform Sandals
Units sold1KB0FGFM22K3
$10.49·★4.7·384 revsBarbie Fashionistas Doll #246 with Black Hair, Leopard Themed Outfit | Wearing Pink Leopard Print Strapless Dress with Accessories like Tie Necklace and Boots
Units sold1K
BYMORE
1 ASIN in Top 10
16.1%
Units
5K
Revenue
$88.2K
Avg. price
$17.99
B082N2TFZG
$17.99·★4.5·21.3K revs138 Pcs Doll Clothes and Accessories, 5 Wedding Gowns 9 Fashion Dresses 3 Tops 3 Pants 3 Bikini Swimsuits 20 Shoes for 11.5 inch Doll Christmas Stocking Stuffers Girls Gift Age 5-7 8-10
Units sold5K
Trending Ken Doll Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0G43Y53TK booked 1K units at $10.49, with ▲ 66.7% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G43Y53TK
Barbie Fashionistas Style Doll #249 with Blonde Hair, Wearing Pink Paisley Skirt, Pink Paisley Shirt, White Platform Sandals
Price
$10.49
Rating
4.7
Reviews
177
Latest month sales
B0FGFM22K3
Barbie Fashionistas Doll #246 with Black Hair, Leopard Themed Outfit | Wearing Pink Leopard Print Strapless Dress with Accessories like Tie Necklace and Boots
Price
$10.49
Rating
4.7
Reviews
384
Latest month sales
B09FLKG29W
13 Pieces Doll Clothes and Accories for 11.5 Inch Boy Doll Outfit, Random 5 Tops, 5 Pants, 2 Pairs of Shoes, One Pair of Swimming Trunks
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.5
Reviews
583
Latest month sales
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