Wick Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Wick sales on Amazon US totaled 98,500 units in July 2026 (▼ 17.3% vs. the prior month), generating an estimated $1,545,739 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 84.3% of unit volume and 91.8% of revenue, while a typical listing is priced at $11.50. The keyword itself pulled 26,092 Amazon queries over the same period (▲ 7.1% MoM).
Zooming out to the 12-month window ending July 2026, the wick Top 50 moved 1,087,350 units and $16,332,255 in cumulative sales — an average of 90,613 units and $1,361,021 per month. Monthly throughput topped out at 119,100 units in June 2026 and dipped to 53,300 in May 2026, leaving the latest reading 15.7% higher than August 2025.
Wick Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
98.5K
▼ 17.3% MoM
Monthly Revenue 2026/07
$1.5M
▼ 19.1% MoM
Top 10 Market Share 2026/07
84.3%
Wick Market Share & Sales Concentration on Amazon US — July 2026
The most-sold wick listing on Amazon US in July 2026 is ASIN B07QPRV62S (Brand: Air Wick), which sold 20,000 units at $22.14 apiece — equal to 20.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 83,000 units and $1,418,980 in July 2026 — 84.3% of unit volume and 91.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Wick' on Amazon
July 2026
Is 84.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07QPRV62S
Air Wick Plug In Refills, Lavender & Chamomile, Essential Oils,10 count | A 10-count Lavender & Chamomile plug-in air freshener refill pack, infused with essential oils. Air Wick air fresheners.
20K
▼ 33.3%vs. prior month
$445K
latest month
12-month trend
B07QLQ3QP4
Air Wick Plug in Starter Kit, Lavender & Chamomile, 2 Warmers & 6 refills | Lavender & Chamomile plug in air freshener Starter Kit infused with essential oils. 2 warmers & 6 refills, Air Freshener
10K
▲ 0.0%vs. prior month
$169.3K
latest month
12-month trend
B07QMQ8H5Q
Air Wick Plug-In Scented Oil Refills, Hawaii with Essential Oils, 10 Count | Air Wick Plug-In Scented Oil Refills, Hawaii Exotic Papaya and Hibiscus Flower Air Freshener in a 10-count pack.
10K
▲ 0.0%vs. prior month
$218.4K
latest month
12-month trend
B08S2XV852
Air Wick Essential Mist, Lavender & Almond Blossom Diffuser Refill, 3 count | Air Wick Essential Mist refills, Lavender & Almond Blossom scent, infused with Essential Oil, Diffuser refill, air freshener
10K
▲ 0.0%vs. prior month
$139.8K
latest month
12-month trend
B07QKL4W1V
Air Wick Plug In Refills with Essential Oils, Fresh Linen, 10 count | A 10 count Fresh Linen pack of plug-in scented oil refills, infused with essential oils for Air Wick air fresheners.
10K
▼ 50.0%vs. prior month
$223.2K
latest month
12-month trend
B0FT92JCTK
Air Wick Vibrant Plug in Scented Oil Refills, 4 Count, White Sage & Mahogany, Air Fresheners, Essential Oils
7K
▲ 0.0%vs. prior month
$87.4K
latest month
12-month trend
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Best Wick Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Air Wick is the best-performing wick brand in July 2026, moving 80,000 units across 9 ASINs for 96.4% of Top 10 volume. EricX Light follows with 3,000 units (3.6%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.49 to $14.47, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Air Wick
9 ASINs in Top 10
96.4%
Units
80K
Revenue
$1.4M
Avg. price
$14.47
B07QPRV62S
$22.14·★4.7·44.1K revsAir Wick Plug In Refills, Lavender & Chamomile, Essential Oils,10 count | A 10-count Lavender & Chamomile plug-in air freshener refill pack, infused with essential oils. Air Wick air fresheners.
Units sold20KB07QLQ3QP4
$16.99·★4.5·20.3K revsAir Wick Plug in Starter Kit, Lavender & Chamomile, 2 Warmers & 6 refills | Lavender & Chamomile plug in air freshener Starter Kit infused with essential oils. 2 warmers & 6 refills, Air Freshener
Units sold10KB07QMQ8H5Q
$21.01·★4.7·46.8K revsAir Wick Plug-In Scented Oil Refills, Hawaii with Essential Oils, 10 Count | Air Wick Plug-In Scented Oil Refills, Hawaii Exotic Papaya and Hibiscus Flower Air Freshener in a 10-count pack.
Units sold10KB08S2XV852
$13.98·★4.7·29.9K revsAir Wick Essential Mist, Lavender & Almond Blossom Diffuser Refill, 3 count | Air Wick Essential Mist refills, Lavender & Almond Blossom scent, infused with Essential Oil, Diffuser refill, air freshener
Units sold10KB07QKL4W1V
$17.70·★4.7·32.6K revsAir Wick Plug In Refills with Essential Oils, Fresh Linen, 10 count | A 10 count Fresh Linen pack of plug-in scented oil refills, infused with essential oils for Air Wick air fresheners.
Units sold10KB0FT92JCTK
$12.49·★4.7·3.9K revsAir Wick Vibrant Plug in Scented Oil Refills, 4 Count, White Sage & Mahogany, Air Fresheners, Essential Oils
Units sold7KB0DCK7G6NW
$5.98·★4.5·1.6K revsAir Wick Plug in Device, Advanced Gadget Room Fresheners for Home, 2 Count, White
Units sold5KB0FSHGD1RN
$9.98·★4.7·46.8K revsAir Wick Plug-In Scented Oil Refills, 4 Count, Fresh Pine and Juniper, Air Freshener, Essential Oils, Eco Friendly
Units sold4KB0FT91H4CN
$9.98·★4.7·5.1K revsAir Wick Plug in Scented Oil Refills, 4 Count, Lush Honeysuckle and Raspberry, Air Freshener, Essential Oils, Eco Friendly
Units sold4K
EricX Light
1 ASIN in Top 10
3.6%
Units
3K
Revenue
$18K
Avg. price
$6.49
B015W8DWUO
$6.49·★4.6·25.2K revsEricX Light 100 Piece Natural Candle Wick, Low Smoke 6" Pre-Waxed & 100% Natural Cotton Core,For Candle Making,Candle DIY
Units sold3K
Trending Wick Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FSHGD1RN leads positive momentum with ▲ 100.0% MoM growth on 4K units, with B097D7S6KB close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FSHGD1RN
Air Wick Plug-In Scented Oil Refills, 4 Count, Fresh Pine and Juniper, Air Freshener, Essential Oils, Eco Friendly
Price
$9.98
Rating
4.7
Reviews
46.8K
Latest month sales
B097D7S6KB
CandMak Candle Wick Kit - 60 Cotton Wicks with Candle Making Tools (Thick 4"+6"+8")
Price
$6.99
Rating
4.6
Reviews
7.9K
Latest month sales
B084ZSZQ4T
100 Piece Pre-Waxed Cotton Wick, 6 Inch with Tabs for DIY Candle Making | Low Smoke, Natural Cotton Core,Candle Wicks for Candle Making
Unlock to view ASIN details and product titles
Price
$4.99
Rating
4.4
Reviews
2.9K
Latest month sales
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