White Paint Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
White Paint sales on Amazon US totaled 94,200 units in July 2026 (▲ 1.4% vs. the prior month), generating an estimated $899,741 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.1% of unit volume and 36.5% of revenue, while a typical listing is priced at $12.02. The keyword itself pulled 41,573 Amazon queries over the same period (▲ 16.0% MoM).
Zooming out to the 12-month window ending July 2026, the white paint Top 50 moved 858,050 units and $8,136,125 in cumulative sales — an average of 71,504 units and $678,010 per month. Monthly throughput topped out at 94,200 units in July 2026 and dipped to 47,250 in May 2026, leaving the latest reading 54.3% higher than August 2025.
White Paint Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
94.2K
▲ 1.4% MoM
Monthly Revenue 2026/07
$899.7K
▲ 2.5% MoM
Top 10 Market Share 2026/07
53.1%
White Paint Market Share & Sales Concentration on Amazon US — July 2026
The most-sold white paint listing on Amazon US in July 2026 is ASIN B0018NBVKQ (Brand: Apple Barrel), which sold 10,000 units at $2.97 apiece — equal to 10.6% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 50,000 units and $328,020 in July 2026 — 53.1% of unit volume and 36.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'White Paint' on Amazon
July 2026
Is 53.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0018NBVKQ
Apple Barrel Acrylic Paint in Assorted Colors (8 Ounce), 20403 White
10K
▲ 0.0%vs. prior month
$29.7K
latest month
12-month trend
B003MX7UAA
Apple Barrel Acrylic Paint in Assorted Colors (2 Ounce), 20503 White
8K
▲ 0.0%vs. prior month
$4.6K
latest month
12-month trend
B000H5VKBQ
Zinsser Bulls Eye 1-2-3 Water-Base Primer & Sealer, White, Quart | Bulls Eye 1-2-3 water-base primer-sealer, Quart, White. All-surface stain-blocking primer for interior & exterior; sticks.
6K
▲ 20.0%vs. prior month
$59.5K
latest month
12-month trend
B0F2JLS5FP
ARTISTRO 5 White Dual-Tip Acrylic Paint Marker Pens for Drawing | For Fabric, Rock, Glass, Wood, Arts & Crafts Gift for Adults, Teens & Kids, Pumpkin Decorating Kit & Halloween Crafts
5K
▲ 0.0%vs. prior month
$35.4K
latest month
12-month trend
B002BWOS7G
Rust-Oleum Painter's Touch 2X Ultra Cover Spray Paint, Flat White | Indoor and Outdoor Surfaces (Metal, Wood, Plastic), Fast Dry, Durable, Sprays from Any Angle, Comfort Tip, Oil Based
4K
▲ 0.0%vs. prior month
$24.1K
latest month
12-month trend
B002BWOS08
Rust-Oleum Painter's Touch 2X Ultra Cover Spray Paint, Gloss White | Indoor and Outdoor Surfaces (Metal, Wood, Plastic), Fast Dry, Durable, Sprays from Any Angle, Comfort Tip, Oil Based
4K
▲ 33.3%vs. prior month
$24.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best White Paint Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Apple Barrel is the best-performing white paint brand in July 2026, moving 18,000 units across 2 ASINs for 36.0% of Top 10 volume. Zinsser follows with 12,000 units (24.0%), ahead of Rust-Oleum on 8,000 units (16.0%).
With 6 brands splitting the Top 10 and 76.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $1.78 to $11.30, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Apple Barrel
2 ASINs in Top 10
36.0%
Units
18K
Revenue
$34.3K
Avg. price
$1.78
B0018NBVKQ
$2.97·★4.8·22K revsApple Barrel Acrylic Paint in Assorted Colors (8 Ounce), 20403 White
Units sold10KB003MX7UAA
$0.58·★4.7·45.9K revsApple Barrel Acrylic Paint in Assorted Colors (2 Ounce), 20503 White
Units sold8K
Zinsser
3 ASINs in Top 10
24.0%
Units
12K
Revenue
$135.2K
Avg. price
$11.30
B000H5VKBQ
$9.55·★4.6·6K revsZinsser Bulls Eye 1-2-3 Water-Base Primer & Sealer, White, Quart | Bulls Eye 1-2-3 water-base primer-sealer, Quart, White. All-surface stain-blocking primer for interior & exterior; sticks.
Units sold6KB000LNYBOW
$14.19·★4.4·1.7K revsZinsser 02774 PERMA-WHITE Mold & Mildew Proof Interior Paint, Quart, Eggshell White | Eggshell finish. Mold & mildew-proof, moisture-resistant finish for baths, kitchens & basements. Scrubbable & washable.
Units sold3KB000RMT82M
$10.15·★4.5·6.6K revsZinsser Covers Up Ceiling Paint & Primer Spray, White | Zinsser Covers Up ceiling spray, 13oz, Flat White. Flat-white stain-blocking paint + primer hides water & smoke stains.
Units sold3K
Rust-Oleum
2 ASINs in Top 10
16.0%
Units
8K
Revenue
$48.3K
Avg. price
$5.98
B002BWOS7G
$5.98·★4.6·15.6K revsRust-Oleum Painter's Touch 2X Ultra Cover Spray Paint, Flat White | Indoor and Outdoor Surfaces (Metal, Wood, Plastic), Fast Dry, Durable, Sprays from Any Angle, Comfort Tip, Oil Based
Units sold4KB002BWOS08
$5.98·★4.7·40.1K revsRust-Oleum Painter's Touch 2X Ultra Cover Spray Paint, Gloss White | Indoor and Outdoor Surfaces (Metal, Wood, Plastic), Fast Dry, Durable, Sprays from Any Angle, Comfort Tip, Oil Based
Units sold4K
Trending White Paint Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B002665SYY booked 3K units at $11.99, with ▲ 0.0% MoM change. On the growth side, B004M56VU2 leads positive momentum with ▲ 600.0% MoM growth on 700 units, with B0BYD4BRT8 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B002665SYY
Liquitex BASICS Acrylic Paint, 250ml (8.5-oz) Tube, Titanium White | Medium Viscosity, Satin Finish, Lightfast, Fine Art Pigments, Range of Opacities, Easy Blending
Price
$11.99
Rating
4.8
Reviews
6.5K
Latest month sales
B004M56VU2
Liquitex BASICS Acrylic Paint, 4-oz Tube, Titanium White | Medium Viscosity, Satin Finish, Lightfast, Fine Art Pigments, Range of Opacities, Easy Blending
Price
$5.68
Rating
4.8
Reviews
3.9K
Latest month sales
B0BYD4BRT8
DWIL Tile Paint, Tub and Tile Refinishing Kit with Tools, Water-based Bathtub Paint - Low Odor, Easy to Use, 25-30sq.ft, 16.5oz, Semi-Gloss White
Unlock to view ASIN details and product titles
Price
$25.47
Rating
4.1
Reviews
1.6K
Latest month sales
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