Watercolor Paint Set Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Watercolor Paint Set sales on Amazon US totaled 91,600 units in July 2026 (▲ 30.1% vs. the prior month), generating an estimated $1,422,453 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.3% of unit volume and 48.4% of revenue, while a typical listing is priced at $20.63. The keyword itself pulled 114,285 Amazon queries over the same period (▲ 25.6% MoM).
Zooming out to the 12-month window ending July 2026, the watercolor paint set Top 50 moved 854,400 units and $15,508,089 in cumulative sales — an average of 71,200 units and $1,292,341 per month. Monthly throughput topped out at 142,200 units in December 2025 and dipped to 35,100 in May 2026, leaving the latest reading 3.4% lower than August 2025.
Watercolor Paint Set Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
91.6K
▲ 30.1% MoM
Monthly Revenue 2026/07
$1.4M
▲ 6.4% MoM
Top 10 Market Share 2026/07
63.3%
Watercolor Paint Set Market Share & Sales Concentration on Amazon US — July 2026
The most-sold watercolor paint set listing on Amazon US in July 2026 is ASIN B08D2DJPD3 (Brand: ARTISTRO), which sold 10,000 units at $9.99 apiece — equal to 10.9% of every unit tracked in this report.
The Top 10 ASINs account for 58,000 units and $689,150 in July 2026 — 63.3% of unit volume and 48.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Watercolor Paint Set' on Amazon
July 2026
Is 63.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08D2DJPD3
ARTISTRO Vivid Watercolor Paint Set with Palette & Brush Pens | Portable Paint Art Kit, Travel Water Color Set, For Adults, Professionals, & Kids, Art & Painting Supplies, Gift Idea
10K
▲ 66.7%vs. prior month
$168.5K
latest month
12-month trend
B0BJPQ3TKS
Grabie 50 Color Watercolor Paint Set with Brush Pens | High Pigment Paints, Blendable Colors, Portable Travel Case, Painting, Sketching, Illustration, Beginner And Hobby Artists
10K
▲ 0.0%vs. prior month
$188.3K
latest month
12-month trend
B000CD0Q1I
Crayola Watercolor Paint Set for Kids, Washable Paint, School Art Supplies | School Supplies Essentials, Washable Paint for Kids, Arts & Crafts, Ages 4+
9K
▲ 350.0%vs. prior month
$75.9K
latest month
12-month trend
B0000E2PYB
Prang Oval Pan Watercolor Paint Set, 8 Assorted Colors, 1 Count | Perfect for painting, art lessons, crafts and creative projects
7K
▲ 600.0%vs. prior month
$33.6K
latest month
12-month trend
B003U9CCP4
Cra-Z-Art Washable Watercolors with Brush, 8 Colors, 1 Tray (10651)
6K
▲ 200.0%vs. prior month
$11.9K
latest month
12-month trend
B092QTCLTM
48 Colors Washable Watercolor Paint Set, with 3 Brushes Pen | watercolor palette, Non-toxic Water Color Paints Sets for Kids, Adults Artists Students Beginner,Travel Watercolor Set
5K
▲ 0.0%vs. prior month
$39K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Watercolor Paint Set Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Grabie is the best-performing watercolor paint set brand in July 2026, moving 13,000 units across 2 ASINs for 22.4% of Top 10 volume. Crayola follows with 11,000 units (19.0%), ahead of ARTISTRO on 10,000 units (17.2%).
Volume is spread across 8 brands, with the top three holding 58.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $24.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Grabie
2 ASINs in Top 10
22.4%
Units
13K
Revenue
$266.7K
Avg. price
$24.99
B0BJPQ3TKS
$19.99·★4.7·7K revsGrabie 50 Color Watercolor Paint Set with Brush Pens | High Pigment Paints, Blendable Colors, Portable Travel Case, Painting, Sketching, Illustration, Beginner And Hobby Artists
Units sold10KB0BJPT76NC
$29.99·★4.7·7K revsGrabie Watercolor Paint Set of 100 Color with Brush Pens | Portable Carrying Case, High Pigment Paints, Smooth Blending, Travel Painting
Units sold3K
Crayola
2 ASINs in Top 10
19.0%
Units
11K
Revenue
$129.8K
Avg. price
$14.27
B000CD0Q1I
$7.55·★4.6·1.1K revsCrayola Watercolor Paint Set for Kids, Washable Paint, School Art Supplies | School Supplies Essentials, Washable Paint for Kids, Arts & Crafts, Ages 4+
Units sold9KB08B2LH5JZ
$20.99·★4.8·927 revsCrayola Washable Watercolor Paint Sets for Kids & Teachers (12ct), Bulk Classroom School Supplies for Preschool & Kindergarten, Wishlist Essentials, Crafting Activities for Toddlers | Watercolor Paint Sets for Kids, Teachers Classroom School Supplies, Preschool & Kindergarten Crafting Activities for Toddlers
Units sold2K
ARTISTRO
1 ASIN in Top 10
17.2%
Units
10K
Revenue
$168.5K
Avg. price
$9.99
B08D2DJPD3
$9.99·★4.7·15K revsARTISTRO Vivid Watercolor Paint Set with Palette & Brush Pens | Portable Paint Art Kit, Travel Water Color Set, For Adults, Professionals, & Kids, Art & Painting Supplies, Gift Idea
Units sold10K
Trending Watercolor Paint Set Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0000E2PYB booked 7K units at $4.99, with ▲ 600.0% MoM change. On the growth side, B000CD0Q1I leads positive momentum with ▲ 350.0% MoM growth on 9K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0000E2PYB
Prang Oval Pan Watercolor Paint Set, 8 Assorted Colors, 1 Count | Perfect for painting, art lessons, crafts and creative projects
Price
$4.99
Rating
4.6
Reviews
5.9K
Latest month sales
B08B2LH5JZ
Crayola Washable Watercolor Paint Sets for Kids & Teachers (12ct), Bulk Classroom School Supplies for Preschool & Kindergarten, Wishlist Essentials, Crafting Activities for Toddlers | Watercolor Paint Sets for Kids, Teachers Classroom School Supplies, Preschool & Kindergarten Crafting Activities for Toddlers
Price
$20.99
Rating
4.8
Reviews
927
Latest month sales
B000CD0Q1I
Crayola Watercolor Paint Set for Kids, Washable Paint, School Art Supplies | School Supplies Essentials, Washable Paint for Kids, Arts & Crafts, Ages 4+
Unlock to view ASIN details and product titles
Price
$7.55
Rating
4.6
Reviews
1.1K
Latest month sales
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