Rock Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Rock sales on Amazon US totaled 25,100 units in July 2026 (▼ 19.3% vs. the prior month), generating an estimated $546,716 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 74.9% of unit volume and 69.9% of revenue, while a typical listing is priced at $18.98. The keyword itself pulled 53,141 Amazon queries over the same period (▲ 2.1% MoM).
Zooming out to the 12-month window ending July 2026, the rock Top 50 moved 249,500 units and $5,887,875 in cumulative sales — an average of 20,792 units and $490,656 per month. Monthly throughput topped out at 38,300 units in December 2025 and dipped to 10,600 in January 2026, leaving the latest reading 46.4% higher than August 2025.
Rock Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
25.1K
▼ 19.3% MoM
Monthly Revenue 2026/07
$546.7K
▼ 22.8% MoM
Top 10 Market Share 2026/07
74.9%
Rock Market Share & Sales Concentration on Amazon US — July 2026
The most-sold rock listing on Amazon US in July 2026 is ASIN B0B5QDM6Q7 (Brand: dojobkinb), which sold 4,000 units at $12.99 apiece — equal to 15.9% of every unit tracked in this report.
The Top 10 ASINs account for 18,800 units and $381,918 in July 2026 — 74.9% of unit volume and 69.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Rock' on Amazon
July 2026
Is 74.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0B5QDM6Q7
River Rocks for Painting 25 Pcs Large 2-3 Inch Flat Smooth Painting Stones Craft Rock to Paint for Kids Crafts Painting Bulk
4K
▲ 0.0%vs. prior month
$53.8K
latest month
12-month trend
B07F9LLC12
Pebbles Polished Gravel, Natural Polished Mixed Color Stones,0.5-1.2inch Small Decorative River Rock Stones 2 Pounds (32-Oz)
4K
▲ 0.0%vs. prior month
$40K
latest month
12-month trend
B01LQCIL88
National Geographic Hobby Rock Tumbler Kit for Kids and Adults Ages 8+ | Rough Gemstones, 4 Polishing Grits, Rock Polisher, Geology Science Kit, Rock Tumbling for Kids and Adults, Birthday Gift
2K
▼ 33.3%vs. prior month
$111.5K
latest month
12-month trend
B09PFXWZLJ
Virekm River Rocks, Decorative Ornamental Pebbles,Garden Landscaping Stones | Gravel Filler for Home Decoration Flower Bed Fish Tank Plants Vases Succulents
2K
▲ 0.0%vs. prior month
$14.1K
latest month
12-month trend
B0C5WW71T4
Simetufy 100Pcs 2"-3" River Rocks for Painting Bulk, Flat & Smooth Natural | Stones for Arts & Crafts, Kindness, Decoration for Kids & Adults
2K
▲ 0.0%vs. prior month
$66.8K
latest month
12-month trend
B07TNNCSJD
National Geographic Rock Collection with 300+ Gemstones and Minerals | Genuine Rocks, Minerals & Crystals, 2 Break-Open Geodes, Magnifying Glass, Storage Bag, Geology Gift, Birthday Gift
1K
▼ 50.0%vs. prior month
$25K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Rock Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Simetufy is the best-performing rock brand in July 2026, moving 4,900 units across 4 ASINs for 26.1% of Top 10 volume. dojobkinb follows with 4,000 units (21.3%), ahead of OUPENG on 4,000 units (21.3%).
With 7 brands splitting the Top 10 and 68.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $23.24, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Simetufy
4 ASINs in Top 10
26.1%
Units
4.9K
Revenue
$122.3K
Avg. price
$23.24
B0C5WW71T4
$34.99·★4.4·403 revsSimetufy 100Pcs 2"-3" River Rocks for Painting Bulk, Flat & Smooth Natural | Stones for Arts & Crafts, Kindness, Decoration for Kids & Adults
Units sold2KB0BR6GDCZK
$8.99·★4.3·1.6K revsSimetufy 2"-3" 15 Pcs River Rocks for Painting Flat Smooth for Crafts | Natural Stones for DIY, Kindness Rocks Garden Decoration
Units sold1KB0BR6GKXSQ
$21.99·★4.8·457 revsSimetufy 45Pcs 2"-3" Natural Flat River Painting Rocks, Smooth for Craft | Natural Stones for Arts & Crafting, Kindness Garden Decoration
Units sold1KB0C5WX1CSK
$26.99·★4.7·1.7K revsSimetufy 60 Pcs Painting Rocks Bulk, River Rocks to Paint for Arts, 2"-3" | Large Flat & Smooth Stones for DIY Painting, Kindness Stones
Units sold900
dojobkinb
1 ASIN in Top 10
21.3%
Units
4K
Revenue
$53.8K
Avg. price
$12.99
B0B5QDM6Q7
$12.99·★4.7·2.5K revsRiver Rocks for Painting 25 Pcs Large 2-3 Inch Flat Smooth Painting Stones Craft Rock to Paint for Kids Crafts Painting Bulk
Units sold4K
OUPENG
1 ASIN in Top 10
21.3%
Units
4K
Revenue
$40K
Avg. price
$9.99
B07F9LLC12
$9.99·★4.6·7K revsPebbles Polished Gravel, Natural Polished Mixed Color Stones,0.5-1.2inch Small Decorative River Rock Stones 2 Pounds (32-Oz)
Units sold4K
Trending Rock Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CHR45RG5 booked 900 units at $16.99, with ▲ 0.0% MoM change. On the growth side, B0FQ5M53XS leads positive momentum with ▲ 33.3% MoM growth on 400 units, with B07X22HCQ1 close behind at ▲ 25.0% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CHR45RG5
FANTIAN 5 lbs Natural Aquarium Rocks, 2-3 Inch River Rocks for Plant | Large Stones, Decorative Rock Pebbles for Plant, Fish Tank, Garden Paving, Fountain, Walkway, Outdoor Landscaping
Price
$16.99
Rating
4.5
Reviews
657
Latest month sales
B0FQ5M53XS
Simetufy 45Pcs Large Rocks for Painting 3-4inch Natural River Stones for | DIY, Art & Crafts, Smooth Flat Rock Bulk for Adults, Children, Kindness Rocks Garden Decoration
Price
$35.99
Rating
4.8
Reviews
457
Latest month sales
B07X22HCQ1
Black Lava Rocks for Fire Pit, Gas Fireplace Rocks, 1 to 2 Inch, 20 lbs
Unlock to view ASIN details and product titles
Price
$44.49
Rating
4.3
Reviews
557
Latest month sales
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