Wet N Wild Eyeliner Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Wet N Wild Eyeliner sales on Amazon US totaled 325,900 units in July 2026 (▼ 17.5% vs. the prior month), generating an estimated $2,258,082 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.2% of unit volume and 50.9% of revenue, while a typical listing is priced at $6.50. The keyword itself pulled 18,362 Amazon queries over the same period (▲ 11.1% MoM).
Zooming out to the 12-month window ending July 2026, the wet n wild eyeliner Top 50 moved 4,030,750 units and $27,775,351 in cumulative sales — an average of 335,896 units and $2,314,613 per month. Monthly throughput topped out at 472,900 units in October 2025 and dipped to 197,100 in May 2026, leaving the latest reading 9.0% higher than August 2025.
Wet N Wild Eyeliner Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
325.9K
▼ 17.5% MoM
Monthly Revenue 2026/07
$2.3M
▼ 19.0% MoM
Top 10 Market Share 2026/07
52.2%
Wet N Wild Eyeliner Market Share & Sales Concentration on Amazon US — July 2026
The most-sold wet n wild eyeliner listing on Amazon US in July 2026 is ASIN B074Y8LM6T (Brand: NYX PROFESSIONAL MAKEUP), which sold 30,000 units at $9.97 apiece — equal to 9.2% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 170,000 units and $1,149,300 in July 2026 — 52.2% of unit volume and 50.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Wet N Wild Eyeliner' on Amazon
July 2026
Is 52.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B074Y8LM6T
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
30K
▼ 25.0%vs. prior month
$299.4K
latest month
12-month trend
B07MWSXPT1
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
20K
▲ 0.0%vs. prior month
$100K
latest month
12-month trend
B07TXJHYKB
essence Lash Princess False Lash Waterproof Mascara, Black (Pack of 1) | Lengthens & Adds Volume, No Smudge, No Flake, Long Lasting, Fiber Brush, Vegan & Cruelty Free, Paraben Free
20K
▼ 33.3%vs. prior month
$99.4K
latest month
12-month trend
B004BD107O
L’Oreal Paris Makeup Original Telescopic Mascara, Separating Mascara Volume and Length Formula, Washable, Blackest Black, 0.27 Fl Oz., 1 Count
20K
▼ 33.3%vs. prior month
$236.2K
latest month
12-month trend
B01J1A3TFW
Revlon ColorStay Pencil Waterproof Eyeliner, 201 Black, 2 pack | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
20K
▼ 33.3%vs. prior month
$225K
latest month
12-month trend
B082YPRCMM
wet n wild Mega Last Breakup Proof Waterproof Retractable Gel Eyeliner - Ultra Pigmented 16-Hour Long Wear, Smudge Proof Satin Finish Formula, Cruelty-Free & Vegan - Charcoal
20K
▲ 0.0%vs. prior month
$45K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Wet N Wild Eyeliner Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
wet n wild is the best-performing wet n wild eyeliner brand in July 2026, moving 50,000 units across 4 ASINs for 29.4% of Top 10 volume. NYX PROFESSIONAL MAKEUP follows with 30,000 units (17.6%), ahead of e.l.f. on 30,000 units (17.6%).
With 6 brands splitting the Top 10 and 64.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.38 to $9.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
wet n wild
4 ASINs in Top 10
29.4%
Units
50K
Revenue
$119.3K
Avg. price
$2.38
B082YPRCMM
$2.07·★4.4·40.3K revswet n wild Mega Last Breakup Proof Waterproof Retractable Gel Eyeliner - Ultra Pigmented 16-Hour Long Wear, Smudge Proof Satin Finish Formula, Cruelty-Free & Vegan - Charcoal
Units sold20KB00UZ8X9H8
$1.00·★4.5·18.4K revswet n wild Color Icon Kohl Eyeliner Pencil - Rich Hyper-Pigmented Color, Smooth Creamy Application, Long-Wearing Matte Finish Versatility, Cruelty-Free - Baby's Got Black
Units sold10KB00WT26UX8
$1.00·★4.6·12.3K revswet n wild Color Icon Kohl Eyeliner Pencil, Rich Hyper-Pigmented Color, Smooth Creamy Application, Long-Wearing Matte Finish Versatility, Cruelty-Free - Simma Brown Now! (Packaged)
Units sold10KB082YQ8TXR
$5.47·★4.4·21.8K revswet n wild Mega Last Breakup Proof Liquid Eyeliner - Ultra-Fine Brush, Waterproof, 16-Hour Long-Lasting Wear- Cruelty-Free & Vegan - Black
Units sold10K
NYX PROFESSIONAL MAKEUP
1 ASIN in Top 10
17.6%
Units
30K
Revenue
$299.4K
Avg. price
$9.97
B074Y8LM6T
$9.97·★4.5·107.5K revsNYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
Units sold30K
e.l.f.
2 ASINs in Top 10
17.6%
Units
30K
Revenue
$170K
Avg. price
$6.89
B07MWSXPT1
$5.79·★4.4·35.3K revse.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
Units sold20KB07MWT5JV4
$7.99·★4.5·13.4K revse.l.f. H2O Proof Eyeliner Pen, Felt Tip, Waterproof, Long-Lasting, High-Pigmented Liner For Bold Looks, Vegan & Cruelty-Free, Jet Black. 0.02 Fl Oz
Units sold10K
Trending Wet N Wild Eyeliner Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0DV97CQ9S leads positive momentum with ▲ 66.7% MoM growth on 5K units, with B079KHLVKN close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DV97CQ9S
ColourPop Crème Gel Waterproof Eyeliner, Joy Ride, 0.01 oz
Price
$8.00
Rating
4.4
Reviews
1.8K
Latest month sales
B079KHLVKN
e.l.f. Satin Eyeliner Pencil, Smooth Glide Eyeliner For A Satin Finish, Includes A Built-In Sharpener, Vegan & Cruelty-Free, Black
Price
$4.00
Rating
4.5
Reviews
4.1K
Latest month sales
B085WQHQ6K
wet n wild Color Icon Cream Eyeliner Eyeshadow Multi-Stick, Moisturizing, Nourishing Velvety Cream-to-Powder Buildable & Blendable Formula, Cruelty-Free & Vegan - Cheat Day
Unlock to view ASIN details and product titles
Price
$1.94
Rating
4.3
Reviews
17.2K
Latest month sales
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