Nyx Eyebrow Pencil Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Nyx Eyebrow Pencil sales on Amazon US totaled 271,000 units in July 2026 (▼ 17.4% vs. the prior month), generating an estimated $2,353,550 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.9% of unit volume and 42.7% of revenue, while a typical listing is priced at $9.37. The keyword itself pulled 64,339 Amazon queries over the same period (▼ 0.8% MoM).
Zooming out to the 12-month window ending July 2026, the nyx eyebrow pencil Top 50 moved 3,316,650 units and $27,896,549 in cumulative sales — an average of 276,388 units and $2,324,712 per month. Monthly throughput topped out at 328,000 units in June 2026 and dipped to 178,650 in May 2026, leaving the latest reading 1.2% higher than August 2025.
Nyx Eyebrow Pencil Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
271K
▼ 17.4% MoM
Monthly Revenue 2026/07
$2.4M
▼ 19.2% MoM
Top 10 Market Share 2026/07
46.9%
Nyx Eyebrow Pencil Market Share & Sales Concentration on Amazon US — July 2026
The most-sold nyx eyebrow pencil listing on Amazon US in July 2026 is ASIN B074Y8LM6T (Brand: NYX PROFESSIONAL MAKEUP), which sold 30,000 units at $9.97 apiece — equal to 11.1% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 127,000 units and $1,006,110 in July 2026 — 46.9% of unit volume and 42.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Nyx Eyebrow Pencil' on Amazon
July 2026
Is 46.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B074Y8LM6T
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
30K
▼ 25.0%vs. prior month
$299.4K
latest month
12-month trend
B07PBQZ3KF
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Blonde, 0.006 Oz
20K
▲ 0.0%vs. prior month
$60K
latest month
12-month trend
B08M58SWB1
NYX PROFESSIONAL MAKEUP The Brow Glue, Extreme Hold Eyebrow Gel - Clear
10K
▼ 50.0%vs. prior month
$96.1K
latest month
12-month trend
B00WT26UX8
wet n wild Color Icon Kohl Eyeliner Pencil, Rich Hyper-Pigmented Color, Smooth Creamy Application, Long-Wearing Matte Finish Versatility, Cruelty-Free - Simma Brown Now! (Packaged)
10K
▲ 0.0%vs. prior month
$10K
latest month
12-month trend
B00WZQTCS8
NYX PROFESSIONAL MAKEUP Micro Brow Pencil, Precise Eyebrow Pencil - Espresso
10K
▲ 0.0%vs. prior month
$112.8K
latest month
12-month trend
B00WZRJSPY
NYX PROFESSIONAL MAKEUP Micro Brow Pencil, Precise Eyebrow Pencil - Taupe
10K
▲ 0.0%vs. prior month
$114.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Nyx Eyebrow Pencil Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
NYX PROFESSIONAL MAKEUP is the best-performing nyx eyebrow pencil brand in July 2026, moving 87,000 units across 7 ASINs for 68.5% of Top 10 volume. e.l.f. follows with 30,000 units (23.6%), ahead of wet n wild on 10,000 units (7.9%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $1.00 to $10.19, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
NYX PROFESSIONAL MAKEUP
7 ASINs in Top 10
68.5%
Units
87K
Revenue
$886.1K
Avg. price
$10.19
B074Y8LM6T
$9.97·★4.5·107.3K revsNYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
Units sold30KB08M58SWB1
$9.49·★4.4·36.5K revsNYX PROFESSIONAL MAKEUP The Brow Glue, Extreme Hold Eyebrow Gel - Clear
Units sold10KB00WZQTCS8
$11.49·★4.5·72.4K revsNYX PROFESSIONAL MAKEUP Micro Brow Pencil, Precise Eyebrow Pencil - Espresso
Units sold10KB00WZRJSPY
$11.49·★4.5·72.4K revsNYX PROFESSIONAL MAKEUP Micro Brow Pencil, Precise Eyebrow Pencil - Taupe
Units sold10KB0F2TLPT18
$11.99·★4.3·4K revsNYX PROFESSIONAL MAKEUP The Brow Glue Crazy Lift, Brow Lamination Gel with 16HR Strong Hold & Built-In Styling Comb - Clear Eyebrow Gel
Units sold10KB079ZX2QBD
$5.43·★4.5·53K revsNYX PROFESSIONAL MAKEUP Slim Lip Pencil, Long-Lasting Creamy Lip Liner - Espresso
Units sold9KB00WZRQNAC
$11.49·★4.5·72.4K revsNYX PROFESSIONAL MAKEUP Micro Brow Pencil, Precise Eyebrow Pencil - Ash Brown
Units sold8K
e.l.f.
2 ASINs in Top 10
23.6%
Units
30K
Revenue
$110K
Avg. price
$4.25
B07PBQZ3KF
$3.49·★4.5·71.5K revse.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Blonde, 0.006 Oz
Units sold20KB0B52KG7YP
$5.00·★4.6·4.7K revse.l.f. Instant Lift Brow Pencil, Dual-Ended Precision Brow Pencils For Shaping & Defining Eyebrows, Vegan & Cruelty-Free, Neutral Brown, 2-Pack
Units sold10K
wet n wild
1 ASIN in Top 10
7.9%
Units
10K
Revenue
$10K
Avg. price
$1.00
B00WT26UX8
$1.00·★4.6·12.3K revswet n wild Color Icon Kohl Eyeliner Pencil, Rich Hyper-Pigmented Color, Smooth Creamy Application, Long-Wearing Matte Finish Versatility, Cruelty-Free - Simma Brown Now! (Packaged)
Units sold10K
Trending Nyx Eyebrow Pencil Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00WZRQNAC booked 8K units at $11.49, with ▼ 11.1% MoM change. On the growth side, B0GS6TQ4QY leads positive momentum with ▲ 50.0% MoM growth on 3K units, with B09W2JQ1JC close behind at ▲ 20.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00WZRQNAC
NYX PROFESSIONAL MAKEUP Micro Brow Pencil, Precise Eyebrow Pencil - Ash Brown
Price
$11.49
Rating
4.5
Reviews
72.4K
Latest month sales
B0GS6TQ4QY
MAYBELLINE Brow Inserts Eyebrow Pen, Micro Needle Shaped 2-In-1 Dual-Ended Brow Makeup Pen and Gel, Water-Resistant, Smudge Proof for Up to 36-HR Wear, Medium Brown
Price
$10.99
Rating
4.0
Reviews
404
Latest month sales
B09W2JQ1JC
3Pcs Waterproof Eyebrow Pencil Dark Brown, Premium Eye Brow Pencil Brn with Spoolie Brush, Longwearing for Perfect Brows, Professional, Precision, Defines, Double-ended Eyebrow Pen for Women, O'CHEAL
Unlock to view ASIN details and product titles
Price
$5.98
Rating
4.4
Reviews
2.6K
Latest month sales
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