Wella Ultimate Repair Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Wella Ultimate Repair sales on Amazon US totaled 374,000 units in July 2026 (▼ 34.6% vs. the prior month), generating an estimated $11,888,750 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 40.1% of unit volume and 38.1% of revenue, while a typical listing is priced at $31.97. The keyword itself pulled 24,204 Amazon queries over the same period (▼ 2.3% MoM).
Zooming out to the 12-month window ending July 2026, the wella ultimate repair Top 50 moved 4,329,900 units and $140,172,288 in cumulative sales — an average of 360,825 units and $11,681,024 per month. Monthly throughput topped out at 571,600 units in June 2026 and dipped to 221,000 in May 2026, leaving the latest reading 5.9% higher than August 2025.
Wella Ultimate Repair Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
374K
▼ 34.6% MoM
Monthly Revenue 2026/07
$11.9M
▼ 36.7% MoM
Top 10 Market Share 2026/07
40.1%
Wella Ultimate Repair Market Share & Sales Concentration on Amazon US — July 2026
The most-sold wella ultimate repair listing on Amazon US in July 2026 is ASIN B09HR5KSR8 (Brand: K18), which sold 50,000 units at $29.00 apiece — equal to 13.4% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 150,000 units and $4,525,400 in July 2026 — 40.1% of unit volume and 38.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Wella Ultimate Repair' on Amazon
July 2026
Is 40.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09HR5KSR8
K18 Leave-In Molecular Repair Hair Mask
50K
▲ 25.0%vs. prior month
$1.4M
latest month
12-month trend
B075L6BL61
Karseell Collagen Hair Mask for Dry, Frizzy, Damaged Hair 16.90 oz | Deep Conditioning Hair Treatment Repairs, Moisturizes, Nourishing, Detangles Hair Leaving it Soft, Silky
20K
▲ 0.0%vs. prior month
$470.8K
latest month
12-month trend
B00UYBSZ52
UNITE Hair 7SECONDS Detangler Leave-In Conditioner Spray for Frizz Control & Heat Protection
10K
▼ 50.0%vs. prior month
$425K
latest month
12-month trend
B075FBD7CM
Moroccanoil Perfect Defense Heat Protectant
10K
▲ 0.0%vs. prior month
$289.3K
latest month
12-month trend
B07D37PQGL
Olaplex N°.4 Bond Maintenance™ Strengthening Shampoo | Bond Repair | For Medium, Thick, or Coarse Hair; Daily Use for Straight, Wavy, Curly, and Coily Hair of All Porosity Levels
10K
▼ 75.0%vs. prior month
$340K
latest month
12-month trend
B07D37SBHF
OLAPLEX N°.5 Bond Maintenance™ Strengthening Conditioner | Repair | For Medium-To-Coarse Hair; Color-Safe, Sulfate-Free Formula For All Hair Types And Textures
10K
▼ 66.7%vs. prior month
$340K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Wella Ultimate Repair Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
K18 is the best-performing wella ultimate repair brand in July 2026, moving 50,000 units across 1 ASIN for 33.3% of Top 10 volume. Karseell follows with 20,000 units (13.3%), ahead of Moroccanoil on 20,000 units (13.3%).
With 8 brands splitting the Top 10 and 60.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $24.86 to $29.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
K18
1 ASIN in Top 10
33.3%
Units
50K
Revenue
$1.4M
Avg. price
$29.00
B09HR5KSR8
$29.00·★4.3·31.7K revsK18 Leave-In Molecular Repair Hair Mask
Units sold50K
Karseell
1 ASIN in Top 10
13.3%
Units
20K
Revenue
$470.8K
Avg. price
$24.86
B075L6BL61
$24.86·★4.7·35.2K revsKarseell Collagen Hair Mask for Dry, Frizzy, Damaged Hair 16.90 oz | Deep Conditioning Hair Treatment Repairs, Moisturizes, Nourishing, Detangles Hair Leaving it Soft, Silky
Units sold20K
Moroccanoil
2 ASINs in Top 10
13.3%
Units
20K
Revenue
$569.8K
Avg. price
$28.80
B075FBD7CM
$32.00·★4.5·11.5K revsMoroccanoil Perfect Defense Heat Protectant
Units sold10KB08DPLN32V
$25.60·★4.6·15.7K revsMoroccanoil All In One Leave In Conditioner
Units sold10K
Trending Wella Ultimate Repair Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B075FBD7CM booked 10K units at $32.00, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B075FBD7CM
Moroccanoil Perfect Defense Heat Protectant
Price
$32.00
Rating
4.5
Reviews
11.5K
Latest month sales
B0842YG95G
L'Oreal Paris Elvive Total Repair 5 Damage Reversing Shampoo and Conditioner Set for Dry and Damaged Hair, Hair Repair Formula with Protein and Ceramide, 56 Fl Oz Set
Price
$20.98
Rating
4.6
Reviews
27.9K
Latest month sales
B08DPLN32V
Moroccanoil All In One Leave In Conditioner
Unlock to view ASIN details and product titles
Price
$25.60
Rating
4.6
Reviews
15.7K
Latest month sales
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