Kerastase Hair Products Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kerastase Hair Products sales on Amazon US totaled 230,900 units in July 2026 (▼ 36.4% vs. the prior month), generating an estimated $8,919,920 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.4% of unit volume and 54.5% of revenue, while a typical listing is priced at $45.53. The keyword itself pulled 32,438 Amazon queries over the same period (▲ 1.3% MoM).
Zooming out to the 12-month window ending July 2026, the kerastase hair products Top 50 moved 2,593,200 units and $96,284,360 in cumulative sales — an average of 216,100 units and $8,023,697 per month. Monthly throughput topped out at 362,900 units in June 2026 and dipped to 117,000 in May 2026, leaving the latest reading 15.8% higher than August 2025.
Kerastase Hair Products Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
230.9K
▼ 36.4% MoM
Monthly Revenue 2026/07
$8.9M
▼ 33.2% MoM
Top 10 Market Share 2026/07
62.4%
Kerastase Hair Products Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kerastase hair products listing on Amazon US in July 2026 is ASIN B09HR5KSR8 (Brand: K18), which sold 50,000 units at $29.00 apiece — equal to 21.7% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 144,000 units and $4,857,700 in July 2026 — 62.4% of unit volume and 54.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kerastase Hair Products' on Amazon
July 2026
Is 62.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09HR5KSR8
K18 Leave-In Molecular Repair Hair Mask
50K
▲ 25.0%vs. prior month
$1.4M
latest month
12-month trend
B073CWSQ51
COLOR WOW Dream Coat – Anti-Humidity Frizz Control Spray for Glass Hair | Anti-frizz treatment and humidity-proofing spray delivers glassy-smooth, frizz-free hair. Heat activated, lasts 3-4 shampoos.
30K
▼ 70.0%vs. prior month
$888K
latest month
12-month trend
B0DKG9CMH8
L'Oreal Paris Sulfate Free Glossing Lamination Hair Mask, 5-Minute Rinse-Off Hair Treatment with Glycolic Acid for Glass Shine, Smoothness & Soft Feel, Color Caring, EverPure, 5.1 Fl Oz
10K
▼ 66.7%vs. prior month
$99.7K
latest month
12-month trend
B0G3D8F18H
Kerastase Genesis Hair Serum – Daily Strengthening Treatment | Serum fortifiant, nourishes and reinforces, anti-breakage, silicone-free, for weak hair
10K
▲ 0.0%vs. prior month
$330K
latest month
12-month trend
B086TPQJTT
Kerastase Genesis Hair Serum – Daily Strengthening Treatment | Serum fortifiant, nourishes and reinforces, anti-breakage, silicone-free, for weak hair
9K
▲ 12.5%vs. prior month
$576K
latest month
12-month trend
B0F2QZQWDN
Kerastase Nutritive 8H Magic Night Serum – Overnight Dry Hair Treatment | Overnight treatment for dry hair, enhances shine, nourishes, reduces frizz, plant proteins
9K
▼ 10.0%vs. prior month
$288K
latest month
12-month trend
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Best Kerastase Hair Products Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
KÉRASTASE is the best-performing kerastase hair products brand in July 2026, moving 54,000 units across 7 ASINs for 37.5% of Top 10 volume. K18 follows with 50,000 units (34.7%), ahead of COLOR WOW on 30,000 units (20.8%).
With 4 brands splitting the Top 10 and 93.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $25.00 to $45.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
KÉRASTASE
7 ASINs in Top 10
37.5%
Units
54K
Revenue
$2.4M
Avg. price
$45.00
B0G3D8F18H
$33.00·★4.5·2.7K revsKerastase Genesis Hair Serum – Daily Strengthening Treatment | Serum fortifiant, nourishes and reinforces, anti-breakage, silicone-free, for weak hair
Units sold10KB086TPQJTT
$64.00·★4.5·2.7K revsKerastase Genesis Hair Serum – Daily Strengthening Treatment | Serum fortifiant, nourishes and reinforces, anti-breakage, silicone-free, for weak hair
Units sold9KB0F2QZQWDN
$32.00·★4.5·10.2K revsKerastase Nutritive 8H Magic Night Serum – Overnight Dry Hair Treatment | Overnight treatment for dry hair, enhances shine, nourishes, reduces frizz, plant proteins
Units sold9KB0BZZJWGPQ
$62.00·★4.5·10.2K revsKerastase Nutritive 8H Magic Night Serum – Overnight Dry Hair Treatment | Overnight treatment for dry hair, enhances shine, nourishes, reduces frizz, plant proteins
Units sold8KB0D2LWFF2P
$32.00·★4.6·5.3K revsKerastase Elixir Ultime Refillable Oil – For Shine & Hydration | Hydrates and smoothes, adds shine, wild camellia, sandalwood and freesia fragrance, strengthens
Units sold7KB01LKZ0Q20
$46.00·★4.4·12.1K revsKerastase Densifique Densité Shampoo – For Thinning Hair | Thickening and strengthening, removes build-up, hydrates, adds shine, hyaluronic acid, ceramides
Units sold6KB0DQV36Z6R
$46.00·★4.5·2.4K revsKerastase Gloss Absolu Conditioner – For Glossy Hair | Deeply hydrates and detangles, instantly softens, anti-frizz formula, adds bounce
Units sold5K
K18
1 ASIN in Top 10
34.7%
Units
50K
Revenue
$1.4M
Avg. price
$29.00
B09HR5KSR8
$29.00·★4.3·31.7K revsK18 Leave-In Molecular Repair Hair Mask
Units sold50K
COLOR WOW
1 ASIN in Top 10
20.8%
Units
30K
Revenue
$888K
Avg. price
$25.00
B073CWSQ51
$25.00·★4.3·110.8K revsCOLOR WOW Dream Coat – Anti-Humidity Frizz Control Spray for Glass Hair | Anti-frizz treatment and humidity-proofing spray delivers glassy-smooth, frizz-free hair. Heat activated, lasts 3-4 shampoos.
Units sold30K
Trending Kerastase Hair Products Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DQV36Z6R booked 5K units at $46.00, with ▼ 28.6% MoM change. On the growth side, B0DWCGX8L2 leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B01KNWRJYY close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DQV36Z6R
Kerastase Gloss Absolu Conditioner – For Glossy Hair | Deeply hydrates and detangles, instantly softens, anti-frizz formula, adds bounce
Price
$46.00
Rating
4.5
Reviews
2.4K
Latest month sales
B0DWCGX8L2
Gloss Absolu All In One Anti-Frizz Glaze Milk Spray | Instantly detangles, hydrates and smooths, eases blow-dry, protects from heat and humidity
Price
$27.00
Rating
4.4
Reviews
2.7K
Latest month sales
B01KNWRJYY
KERASTASE Resistance Strengthening Shampoo for Damage from Heat Styling | Reconstructing repair, ideal for weak hair, formulated with Pro-Keratine Complex
Unlock to view ASIN details and product titles
Price
$43.00
Rating
4.7
Reviews
9K
Latest month sales
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