Kerastase Hair Products Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kerastase Hair Products sales on Amazon US totaled 249,900 units in July 2026 (▼ 42.1% vs. the prior month), generating an estimated $9,509,920 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.6% of unit volume and 55.4% of revenue, while a typical listing is priced at $45.27. The keyword itself pulled 32,652 Amazon queries over the same period (▼ 9.1% MoM).
Zooming out to the 12-month window ending July 2026, the kerastase hair products Top 50 moved 2,972,500 units and $107,393,160 in cumulative sales — an average of 247,708 units and $8,949,430 per month. Monthly throughput topped out at 431,900 units in June 2026 and dipped to 126,500 in May 2026, leaving the latest reading 14.4% higher than August 2025.
Kerastase Hair Products Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
249.9K
▼ 42.1% MoM
Monthly Revenue 2026/07
$9.5M
▼ 38.4% MoM
Top 10 Market Share 2026/07
63.6%
Kerastase Hair Products Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kerastase hair products listing on Amazon US in July 2026 is ASIN B09HR5KSR8 (Brand: K18), which sold 50,000 units at $29.00 apiece — equal to 20.0% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 159,000 units and $5,267,700 in July 2026 — 63.6% of unit volume and 55.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kerastase Hair Products' on Amazon
July 2026
Is 63.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09HR5KSR8
K18 Leave-In Molecular Repair Hair Mask
50K
▲ 25.0%vs. prior month
$1.4M
latest month
12-month trend
B073CWSQ51
COLOR WOW Dream Coat – Anti-Humidity Frizz Control Spray for Glass Hair | Anti-frizz treatment and humidity-proofing spray delivers glassy-smooth, frizz-free hair. Heat activated, lasts 3-4 shampoos.
30K
▼ 70.0%vs. prior month
$888K
latest month
12-month trend
B07VR1NDSQ
Olaplex °7 Bonding Hair Oil | High Shine, 450°F Heat Protectant
20K
▼ 71.4%vs. prior month
$640K
latest month
12-month trend
B0DKG9CMH8
L'Oreal Paris Sulfate Free Glossing Lamination Hair Mask, 5-Minute Rinse-Off Hair Treatment with Glycolic Acid for Glass Shine, Smoothness & Soft Feel, Color Caring, EverPure, 5.1 Fl Oz
10K
▼ 66.7%vs. prior month
$99.7K
latest month
12-month trend
B0G3D8F18H
Kerastase Genesis Hair Serum – Daily Strengthening Treatment | Serum fortifiant, nourishes and reinforces, anti-breakage, silicone-free, for weak hair
10K
▲ 0.0%vs. prior month
$330K
latest month
12-month trend
B0F2QZQWDN
Kerastase Nutritive 8H Magic Night Serum – Overnight Dry Hair Treatment | Overnight treatment for dry hair, enhances shine, nourishes, reduces frizz, plant proteins
9K
▼ 10.0%vs. prior month
$288K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Kerastase Hair Products Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
K18 is the best-performing kerastase hair products brand in July 2026, moving 50,000 units across 1 ASIN for 31.4% of Top 10 volume. KÉRASTASE follows with 49,000 units (30.8%), ahead of COLOR WOW on 30,000 units (18.9%).
With 5 brands splitting the Top 10 and 81.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $29.00 to $44.83, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
K18
1 ASIN in Top 10
31.4%
Units
50K
Revenue
$1.4M
Avg. price
$29.00
B09HR5KSR8
$29.00·★4.2·21.7K revsK18 Leave-In Molecular Repair Hair Mask
Units sold50K
KÉRASTASE
6 ASINs in Top 10
30.8%
Units
49K
Revenue
$2.2M
Avg. price
$44.83
B0G3D8F18H
$33.00·★4.5·2.6K revsKerastase Genesis Hair Serum – Daily Strengthening Treatment | Serum fortifiant, nourishes and reinforces, anti-breakage, silicone-free, for weak hair
Units sold10KB0F2QZQWDN
$32.00·★4.6·10.1K revsKerastase Nutritive 8H Magic Night Serum – Overnight Dry Hair Treatment | Overnight treatment for dry hair, enhances shine, nourishes, reduces frizz, plant proteins
Units sold9KB086TPQJTT
$64.00·★4.5·2.6K revsKerastase Genesis Hair Serum – Daily Strengthening Treatment | Serum fortifiant, nourishes and reinforces, anti-breakage, silicone-free, for weak hair
Units sold9KB0BZZJWGPQ
$62.00·★4.6·10.1K revsKerastase Nutritive 8H Magic Night Serum – Overnight Dry Hair Treatment | Overnight treatment for dry hair, enhances shine, nourishes, reduces frizz, plant proteins
Units sold8KB0D2LWFF2P
$32.00·★4.6·5.3K revsKerastase Elixir Ultime Refillable Oil – For Shine & Hydration | Hydrates and smoothes, adds shine, wild camellia, sandalwood and freesia fragrance, strengthens
Units sold7KB01LKZ0Q20
$46.00·★4.4·12.1K revsKerastase Densifique Densité Shampoo – For Thinning Hair | Thickening and strengthening, removes build-up, hydrates, adds shine, hyaluronic acid, ceramides
Units sold6K
COLOR WOW
1 ASIN in Top 10
18.9%
Units
30K
Revenue
$888K
Avg. price
$30.00
B073CWSQ51
$30.00·★4.3·110.7K revsCOLOR WOW Dream Coat – Anti-Humidity Frizz Control Spray for Glass Hair | Anti-frizz treatment and humidity-proofing spray delivers glassy-smooth, frizz-free hair. Heat activated, lasts 3-4 shampoos.
Units sold30K
Trending Kerastase Hair Products Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D2LWFF2P booked 7K units at $32.00, with ▲ 0.0% MoM change. On the growth side, B0DWCGX8L2 leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B01KNWRJYY close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D2LWFF2P
Kerastase Elixir Ultime Refillable Oil – For Shine & Hydration | Hydrates and smoothes, adds shine, wild camellia, sandalwood and freesia fragrance, strengthens
Price
$32.00
Rating
4.6
Reviews
5.3K
Latest month sales
B0DWCGX8L2
Gloss Absolu All In One Anti-Frizz Glaze Milk Spray | Instantly detangles, hydrates and smooths, eases blow-dry, protects from heat and humidity
Price
$27.00
Rating
4.4
Reviews
2.7K
Latest month sales
B01KNWRJYY
KERASTASE Resistance Strengthening Shampoo for Damage from Heat Styling | Reconstructing repair, ideal for weak hair, formulated with Pro-Keratine Complex
Unlock to view ASIN details and product titles
Price
$43.00
Rating
4.7
Reviews
9K
Latest month sales
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