Weetabix Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Weetabix sales on Amazon US totaled 298,000 units in July 2026 (▲ 3.8% vs. the prior month), generating an estimated $1,915,210 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 36.9% of unit volume and 27.9% of revenue, while a typical listing is priced at $7.33. The keyword itself pulled 29,988 Amazon queries over the same period (▲ 5.8% MoM).
Zooming out to the 12-month window ending July 2026, the weetabix Top 50 moved 3,138,300 units and $20,265,483 in cumulative sales — an average of 261,525 units and $1,688,790 per month. Monthly throughput topped out at 298,000 units in July 2026 and dipped to 189,200 in May 2026, leaving the latest reading 33.2% higher than August 2025.
Weetabix Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
298K
▲ 3.8% MoM
Monthly Revenue 2026/07
$1.9M
▲ 1.0% MoM
Top 10 Market Share 2026/07
36.9%
Weetabix Market Share & Sales Concentration on Amazon US — July 2026
The most-sold weetabix listing on Amazon US in July 2026 is ASIN B08X68PTVG (Brand: Cheerios), which sold 20,000 units at $3.99 apiece — equal to 6.7% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 110,000 units and $533,600 in July 2026 — 36.9% of unit volume and 27.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Weetabix' on Amazon
July 2026
Is 36.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08X68PTVG
Cheerios, Heart Healthy Gluten Free Breakfast Cereal, Family Size, 18 oz | 100% Whole Grain Oats, Soluble Fiber for Cholesterol, 34g Whole Grain, 11 Vitamins & Minerals
20K
▲ 100.0%vs. prior month
$84.8K
latest month
12-month trend
B00DJQ0Z0M
Cascadian Farm Organic Cinnamon Crunch Cereal, Whole Grain, 9.2 oz | Made with Real Cinnamon; No Artificial Flavors; Non-GMO Project Verified and USDA Organic; 17g Whole Grain, 9.2 oz
10K
▲ 0.0%vs. prior month
$43.1K
latest month
12-month trend
B00IGHKDT2
Grape-Nuts Original Cold Breakfast Cereal, 20.5 oz Box | Crunchy Pieces With Whole Grain Wheat & Barley, Excellent Source Of Fiber, Iron & Folate, NON-GMO Project Verified
10K
▲ 0.0%vs. prior month
$51.3K
latest month
12-month trend
B01M3RZBFH
Quaker Instant Oatmeal Express Cups, 4 Flavor Variety Pack, 1.76 Ounce (Pack of 12)
10K
▲ 25.0%vs. prior month
$109K
latest month
12-month trend
B07CX3GRY1
Cheerios Heart Healthy Gluten Free Breakfast Cereal, Giant Size, 20 oz | 100% Whole Grain Oats, Soluble Fiber for Cholesterol, 34g Whole Grain, 11 Vitamins & Minerals
10K
▲ 0.0%vs. prior month
$49.7K
latest month
12-month trend
B08J97BY5J
MUSH Overnight Oats - Vanilla Bean - Good Source of Fiber, Non-GMO, Dairy Free, Gluten Free, 5oz
10K
▲ 0.0%vs. prior month
$18.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Weetabix Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Cheerios is the best-performing weetabix brand in July 2026, moving 40,000 units across 3 ASINs for 36.4% of Top 10 volume. Quaker follows with 20,000 units (18.2%), ahead of Cascadian Farm on 10,000 units (9.1%).
With 7 brands splitting the Top 10 and 63.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.14 to $8.43, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Cheerios
3 ASINs in Top 10
36.4%
Units
40K
Revenue
$177K
Avg. price
$4.14
B08X68PTVG
$3.99·★4.8·27K revsCheerios, Heart Healthy Gluten Free Breakfast Cereal, Family Size, 18 oz | 100% Whole Grain Oats, Soluble Fiber for Cholesterol, 34g Whole Grain, 11 Vitamins & Minerals
Units sold20KB07CX3GRY1
$4.43·★4.8·27K revsCheerios Heart Healthy Gluten Free Breakfast Cereal, Giant Size, 20 oz | 100% Whole Grain Oats, Soluble Fiber for Cholesterol, 34g Whole Grain, 11 Vitamins & Minerals
Units sold10KB08X6Z354K
$3.99·★4.8·58K revsCheerios Honey Nut Breakfast Cereal, Heart Healthy, Gluten Free, 18.8 oz | Real Honey & Natural Almond Flavor, Can Help Lower Cholesterol, Excellent Source of Vitamin D, 22g Whole Grain per Serving
Units sold10K
Quaker
2 ASINs in Top 10
18.2%
Units
20K
Revenue
$158.7K
Avg. price
$8.43
B01M3RZBFH
$11.88·★4.6·10.6K revsQuaker Instant Oatmeal Express Cups, 4 Flavor Variety Pack, 1.76 Ounce (Pack of 12)
Units sold10KB0BFZV1CM4
$4.97·★4.7·2K revsQuaker Life Original Cereal, 22.3OZ Box
Units sold10K
Cascadian Farm
1 ASIN in Top 10
9.1%
Units
10K
Revenue
$43.1K
Avg. price
$4.99
B00DJQ0Z0M
$4.99·★4.6·8.6K revsCascadian Farm Organic Cinnamon Crunch Cereal, Whole Grain, 9.2 oz | Made with Real Cinnamon; No Artificial Flavors; Non-GMO Project Verified and USDA Organic; 17g Whole Grain, 9.2 oz
Units sold10K
Trending Weetabix Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B01M3RZBFH booked 10K units at $11.88, with ▲ 25.0% MoM change. On the growth side, B0FM61859F leads positive momentum with ▲ 200.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01M3RZBFH
Quaker Instant Oatmeal Express Cups, 4 Flavor Variety Pack, 1.76 Ounce (Pack of 12)
Price
$11.88
Rating
4.6
Reviews
10.6K
Latest month sales
B0BFZV1CM4
Quaker Life Original Cereal, 22.3OZ Box
Price
$4.97
Rating
4.7
Reviews
2K
Latest month sales
B0FM61859F
Honey Bunches of Oats Honey & Almond Protein Breakfast Cereal, 15 oz Box | Features Crispy Flakes, Crunchy Granola Clusters And Real Honey For Satisfying Texture And Taste, Good Source of Fiber
Unlock to view ASIN details and product titles
Price
$4.97
Rating
4.3
Reviews
135
Latest month sales
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