Wax Melts Strong Scent Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Wax Melts Strong Scent sales on Amazon US totaled 146,800 units in July 2026 (▲ 18.3% vs. the prior month), generating an estimated $2,201,145 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 82.4% of unit volume and 83.5% of revenue, while a typical listing is priced at $15.86. The keyword itself pulled 15,722 Amazon queries over the same period (▲ 11.9% MoM).
Zooming out to the 12-month window ending July 2026, the wax melts strong scent Top 50 moved 1,481,200 units and $27,767,623 in cumulative sales — an average of 123,433 units and $2,313,969 per month. Monthly throughput topped out at 239,300 units in November 2025 and dipped to 65,800 in August 2025, leaving the latest reading 123.1% higher than August 2025.
Wax Melts Strong Scent Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
146.8K
▲ 18.3% MoM
Monthly Revenue 2026/07
$2.2M
▼ 5.4% MoM
Top 10 Market Share 2026/07
82.4%
Wax Melts Strong Scent Market Share & Sales Concentration on Amazon US — July 2026
The most-sold wax melts strong scent listing on Amazon US in July 2026 is ASIN B0CTJGJL2T (Brand: GODONLIF), which sold 50,000 units at $19.99 apiece — equal to 34.1% of every unit tracked in this report.
The Top 10 ASINs account for 121,000 units and $1,837,990 in July 2026 — 82.4% of unit volume and 83.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Wax Melts Strong Scent' on Amazon
July 2026
Is 82.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CTJGJL2T
GODONLIF Candle Warmer Lamp with Timer, Birthday Gifts for Women Home Decor | 24h Cycle Timer Dimmable Wax Melt Warmer with 2 Bulbs, Fall Decor for Home Living Room Halloween Decorations Gifts for Mom
50K
▲ 25.0%vs. prior month
$799.5K
latest month
12-month trend
B0DZFGTCLR
Candle Warmer Lamp with Timer Home Decor Birthday Gifts for Women | Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer,Room Decor House Warming Gifts New
50K
▲ 66.7%vs. prior month
$641.5K
latest month
12-month trend
B07QCQN4B9
Vanilla Bean Odor Eliminating Highly Fragranced Candle - Eliminates 95% of Pet, Smoke, Food, and Other Smells Quickly - Up to 80 Hour Burn time - 12 Ounce Premium Soy Blend
4K
▲ 33.3%vs. prior month
$59K
latest month
12-month trend
B0F3DQK6YY
Yankee Candle Pink Sands Scented Candle, 22oz Large Jar with up to 150 Hour Burn Time, Giftable, Birthdays
4K
▼ 60.0%vs. prior month
$62.7K
latest month
12-month trend
B0CW5ZVKSX
AOOVOO Scented Candles for Men - 4 Pack Candles for Home Scented | 36oz Soy Wax, 200h Long Lasting Burn, Men Candle Set, Sandalwood Oud/Mahogany Teakwood/Smoke Vanilla/Jasmine Candle Set A
3K
▲ 50.0%vs. prior month
$79K
latest month
12-month trend
B0FH1V264V
Candle Warmer Lamp Adjustable Timer - Electric Flower Glass Candles Light | Height Adjustable Dimmable Vintage Base Modern Wax Candles Jar Top Warmers Wax Melts Birthday Women Mom House Warming Gifts
2K
▲ 0.0%vs. prior month
$32K
latest month
12-month trend
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Best Wax Melts Strong Scent Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
GODONLIF is the best-performing wax melts strong scent brand in July 2026, moving 50,000 units across 1 ASIN for 41.3% of Top 10 volume. Innqoo follows with 50,000 units (41.3%), ahead of Yankee Candle on 6,000 units (5.0%).
With 9 brands splitting the Top 10 and 87.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $19.97 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
GODONLIF
1 ASIN in Top 10
41.3%
Units
50K
Revenue
$799.5K
Avg. price
$19.99
B0CTJGJL2T
$19.99·★4.6·10.2K revsGODONLIF Candle Warmer Lamp with Timer, Birthday Gifts for Women Home Decor | 24h Cycle Timer Dimmable Wax Melt Warmer with 2 Bulbs, Fall Decor for Home Living Room Halloween Decorations Gifts for Mom
Units sold50K
Innqoo
1 ASIN in Top 10
41.3%
Units
50K
Revenue
$641.5K
Avg. price
$19.99
B0DZFGTCLR
$19.99·★4.5·5K revsCandle Warmer Lamp with Timer Home Decor Birthday Gifts for Women | Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer,Room Decor House Warming Gifts New
Units sold50K
Yankee Candle
2 ASINs in Top 10
5.0%
Units
6K
Revenue
$94K
Avg. price
$19.97
B0F3DQK6YY
$19.97·★4.7·1.3K revsYankee Candle Pink Sands Scented Candle, 22oz Large Jar with up to 150 Hour Burn Time, Giftable, Birthdays
Units sold4KB0F3DPXQP1
$19.97·★4.6·2.6K revsYankee Candle Balsam & Cedar, Holiday Scented Candle, 22oz Large Jar with up to 150 Hour Burn Time, Giftable
Units sold2K
Trending Wax Melts Strong Scent Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0F1RHLL2X booked 2K units at $16.99, with ▲ 100.0% MoM change. On the growth side, B07W58L4LL leads positive momentum with ▲ 500.0% MoM growth on 300 units, with B0F8QVNLQV close behind at ▲ 300.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F1RHLL2X
ScentSationals Moodscapes Tranquility - Scented Wax Melts Variety Pack | Includes Zen, Illusion, Enchanted & Dream Cloud Long Lasting Wax Melts - 10oz (24-Cubes)
Price
$16.99
Rating
4.2
Reviews
491
Latest month sales
B07W58L4LL
Happy Wax Fall Scented Soy Wax Melts 6oz Variety Pack - Fall Mix | Premium & Natural, Non-Toxic and Pet-Safe Scented Soy Wax Melts - Features Pumpkin Spice Latte, Autumn Breeze, Fall Woods
Price
$19.95
Rating
4.2
Reviews
717
Latest month sales
B0F8QVNLQV
ARVIDSSON Fall Scented Wax Melts, Autumn Wax Cubes for Wax Warmer | Strong Scent Wax Tarts, Pumpkin Spice, Cinnamon, Spiced Cider, Apple Pie, Pine, Candy Corn, Autumn Wreath, Snickerdoodle
Unlock to view ASIN details and product titles
Price
$16.98
Rating
4.1
Reviews
1.2K
Latest month sales
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