Watercolor Brushes Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Watercolor Brushes sales on Amazon US totaled 120,200 units in July 2026 (▲ 5.3% vs. the prior month), generating an estimated $1,288,071 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.4% of unit volume and 47.0% of revenue, while a typical listing is priced at $13.22. The keyword itself pulled 34,538 Amazon queries over the same period (▲ 1.0% MoM).
Zooming out to the 12-month window ending July 2026, the watercolor brushes Top 50 moved 1,373,700 units and $15,550,114 in cumulative sales — an average of 114,475 units and $1,295,843 per month. Monthly throughput topped out at 170,800 units in December 2025 and dipped to 58,450 in May 2026, leaving the latest reading 8.7% lower than August 2025.
Watercolor Brushes Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
120.2K
▲ 5.3% MoM
Monthly Revenue 2026/07
$1.3M
▼ 1.9% MoM
Top 10 Market Share 2026/07
57.4%
Watercolor Brushes Market Share & Sales Concentration on Amazon US — July 2026
The most-sold watercolor brushes listing on Amazon US in July 2026 is ASIN B0BJPQ3TKS (Brand: Grabie), which sold 10,000 units at $16.99 apiece — equal to 8.3% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 69,000 units and $605,940 in July 2026 — 57.4% of unit volume and 47.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Watercolor Brushes' on Amazon
July 2026
Is 57.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BJPQ3TKS
Grabie 50 Color Watercolor Paint Set with Brush Pens | High Pigment Paints, Blendable Colors, Portable Travel Case, Painting, Sketching, Illustration, Beginner And Hobby Artists
10K
▲ 0.0%vs. prior month
$188.3K
latest month
12-month trend
B000CD0Q1I
Crayola Watercolor Paint Set for Kids, Washable Paint, School Art Supplies | School Supplies Essentials, Washable Paint for Kids, Arts & Crafts, Ages 4+
9K
▲ 350.0%vs. prior month
$75.9K
latest month
12-month trend
B07YDDF26Y
Soucolor Acrylic Paint Brushes Set, 20 Pcs Pointed Tip Artist Paintbrushes | Soft,No-Shed Bristles for Acrylic for Acrylic Oil Watercolor Canvases Rock Nail Miniature Detailing Drawing Art Supplies
9K
▲ 0.0%vs. prior month
$45.5K
latest month
12-month trend
B07PPKQZ7B
10Pcs Paint Brushes for Kids, Anezus Kids Paint Brushes Toddler Large Chubby Brushes Round and Flat Preschool Painting Brushes for Washable Paint Acrylic Paint
8K
▼ 11.1%vs. prior month
$55.9K
latest month
12-month trend
B0000E2PYB
Prang Oval Pan Watercolor Paint Set, 8 Assorted Colors, 1 Count | Perfect for painting, art lessons, crafts and creative projects
7K
▲ 600.0%vs. prior month
$33.6K
latest month
12-month trend
B0878MN2VR
AROIC 10 Pcs Paint Brushes, Acrylic Oil Watercolor Painting Brush Set | Nylon Hair Brushes Artist Professional Drawing Kits for Adult, Kids Face Canvas Rock Painting Arts Crafts Supplies(1 Pack)
7K
▼ 30.0%vs. prior month
$30.1K
latest month
12-month trend
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Best Watercolor Brushes Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Grabie is the best-performing watercolor brushes brand in July 2026, moving 10,000 units across 1 ASIN for 14.5% of Top 10 volume. Crayola follows with 9,000 units (13.0%), ahead of Soucolor on 9,000 units (13.0%).
Volume is spread across 10 brands, with the top three holding 40.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.99 to $16.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Grabie
1 ASIN in Top 10
14.5%
Units
10K
Revenue
$188.3K
Avg. price
$16.99
B0BJPQ3TKS
$16.99·★4.7·7.1K revsGrabie 50 Color Watercolor Paint Set with Brush Pens | High Pigment Paints, Blendable Colors, Portable Travel Case, Painting, Sketching, Illustration, Beginner And Hobby Artists
Units sold10K
Crayola
1 ASIN in Top 10
13.0%
Units
9K
Revenue
$75.9K
Avg. price
$8.02
B000CD0Q1I
$8.02·★4.6·1.1K revsCrayola Watercolor Paint Set for Kids, Washable Paint, School Art Supplies | School Supplies Essentials, Washable Paint for Kids, Arts & Crafts, Ages 4+
Units sold9K
Soucolor
1 ASIN in Top 10
13.0%
Units
9K
Revenue
$45.5K
Avg. price
$5.99
B07YDDF26Y
$5.99·★4.7·27.7K revsSoucolor Acrylic Paint Brushes Set, 20 Pcs Pointed Tip Artist Paintbrushes | Soft,No-Shed Bristles for Acrylic for Acrylic Oil Watercolor Canvases Rock Nail Miniature Detailing Drawing Art Supplies
Units sold9K
Trending Watercolor Brushes Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B000CD0Q1I booked 9K units at $8.02, with ▲ 350.0% MoM change. On the growth side, B06XTMNKVF leads positive momentum with ▲ 75.0% MoM growth on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000CD0Q1I
Crayola Watercolor Paint Set for Kids, Washable Paint, School Art Supplies | School Supplies Essentials, Washable Paint for Kids, Arts & Crafts, Ages 4+
Price
$8.02
Rating
4.6
Reviews
1.1K
Latest month sales
B0000E2PYB
Prang Oval Pan Watercolor Paint Set, 8 Assorted Colors, 1 Count | Perfect for painting, art lessons, crafts and creative projects
Price
$4.99
Rating
4.6
Reviews
5.9K
Latest month sales
B06XTMNKVF
Transon 8pcs Round Watercolor Paint Brush Set Goat Hair for Watercolors,Acrylics,Inks,Gouache,Oil and Tempera
Unlock to view ASIN details and product titles
Price
$12.99
Rating
4.6
Reviews
8.4K
Latest month sales
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