Water Purifier Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Water Purifier sales on Amazon US totaled 711,000 units in July 2026 (▼ 10.9% vs. the prior month), generating an estimated $28,093,200 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 73.1% of unit volume and 69.6% of revenue, while a typical listing is priced at $51.65. The keyword itself pulled 57,292 Amazon queries over the same period (▲ 9.7% MoM).
Zooming out to the 12-month window ending July 2026, the water purifier Top 50 moved 7,828,000 units and $306,678,509 in cumulative sales — an average of 652,333 units and $25,556,542 per month. Monthly throughput topped out at 798,000 units in June 2026 and dipped to 374,300 in May 2026, leaving the latest reading 7.1% higher than August 2025.
Water Purifier Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
711K
▼ 10.9% MoM
Monthly Revenue 2026/07
$28.1M
▼ 13.5% MoM
Top 10 Market Share 2026/07
73.1%
Water Purifier Market Share & Sales Concentration on Amazon US — July 2026
The most-sold water purifier listing on Amazon US in July 2026 is ASIN B0882ZJ48W (Brand: GE), which sold 100,000 units at $49.98 apiece — equal to 14.1% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 520,000 units and $19,563,300 in July 2026 — 73.1% of unit volume and 69.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Water Purifier' on Amazon
July 2026
Is 73.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0882ZJ48W
GE XWFE Refrigerator Water Filter, Genuine Replacement Filter, Certified to Reduce Lead, Sulfur, and 50+ Other Impurities, Replace Every 6 Months for Best Results, Pack of 1 | Reduces 50+ Other Impurities including Lead, Microplastics, & PFOA/PFOS, Certified to NSF/ANSI Standards, GE Guaranteed Fit
100K
▲ 11.1%vs. prior month
$4.9M
latest month
12-month trend
B00091S3K4
Pure Life Purified Bottled Water, 24 Pack - Still Drinking Water Enhanced with Minerals for a Crisp Taste - 8 Fl Oz | Still Drinking Water Enhanced with Minerals for a Crisp Taste - Toy Story 5 Packaging Graphics
90K
▲ 0.0%vs. prior month
$449.1K
latest month
12-month trend
B00UXG4WR8
everydrop by Whirlpool Ice & Water Refrigerator Filter 1, Purple, EDR1RXD1 | NSF 42, 53 & 401 Certified, Reduces 70 Contaminants Including 99% Microplastics, Coconut Shell Carbon Core, 6-Month Life
80K
▼ 20.0%vs. prior month
$4.1M
latest month
12-month trend
B009PCI2JU
GE RPWFE Refrigerator Water Filter, Genuine Replacement Filter, Certified to Reduce Lead, Sulfur, and 50+ Other Impurities, Replace Every 6 Months for Best Results, Pack of 1 | Reduces 50+ Other Impurities including Lead, Microplastics, & PFOA/PFOS, Certified to NSF/ANSI Standards, GE Guaranteed Fit
60K
▲ 20.0%vs. prior month
$3M
latest month
12-month trend
B071NFVVNG
Samsung HAF-QIN/EXP Genuine Refrigerator Water Filter, Reduces 99% of Harmful Contaminants for Clean, Clear Drinking Water, 6-Month Life, Easy Install, Pack of 1
50K
▼ 16.7%vs. prior month
$1.9M
latest month
12-month trend
B01MU7973W
Brita Elite Water Filter Replacements for Pitchers and Dispensers, BPA-Free, Reduces 99% of Lead, Lasts Six Months or 120 Gallons, Includes 2 Pitcher Replacement Filters, Blue | WQA and NSF/ANSI Certified, Reduces Chlorine, Copper, Mercury & Cadmium, Lasts 2 Months, Household Essential
40K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Water Purifier Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
GE is the best-performing water purifier brand in July 2026, moving 160,000 units across 2 ASINs for 30.8% of Top 10 volume. Pure Life follows with 90,000 units (17.3%), ahead of EveryDrop on 80,000 units (15.4%).
With 8 brands splitting the Top 10 and 63.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.99 to $56.19, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
GE
2 ASINs in Top 10
30.8%
Units
160K
Revenue
$7.9M
Avg. price
$49.98
B0882ZJ48W
$49.98·★4.5·42.2K revsGE XWFE Refrigerator Water Filter, Genuine Replacement Filter, Certified to Reduce Lead, Sulfur, and 50+ Other Impurities, Replace Every 6 Months for Best Results, Pack of 1 | Reduces 50+ Other Impurities including Lead, Microplastics, & PFOA/PFOS, Certified to NSF/ANSI Standards, GE Guaranteed Fit
Units sold100KB009PCI2JU
$49.98·★4.6·59K revsGE RPWFE Refrigerator Water Filter, Genuine Replacement Filter, Certified to Reduce Lead, Sulfur, and 50+ Other Impurities, Replace Every 6 Months for Best Results, Pack of 1 | Reduces 50+ Other Impurities including Lead, Microplastics, & PFOA/PFOS, Certified to NSF/ANSI Standards, GE Guaranteed Fit
Units sold60K
Pure Life
1 ASIN in Top 10
17.3%
Units
90K
Revenue
$449.1K
Avg. price
$4.99
B00091S3K4
$4.99·★4.7·28.2K revsPure Life Purified Bottled Water, 24 Pack - Still Drinking Water Enhanced with Minerals for a Crisp Taste - 8 Fl Oz | Still Drinking Water Enhanced with Minerals for a Crisp Taste - Toy Story 5 Packaging Graphics
Units sold90K
EveryDrop
1 ASIN in Top 10
15.4%
Units
80K
Revenue
$4.1M
Avg. price
$56.19
B00UXG4WR8
$56.19·★4.7·108.8K revseverydrop by Whirlpool Ice & Water Refrigerator Filter 1, Purple, EDR1RXD1 | NSF 42, 53 & 401 Certified, Reduces 70 Contaminants Including 99% Microplastics, Coconut Shell Carbon Core, 6-Month Life
Units sold80K
Trending Water Purifier Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01FXN3E74 booked 20K units at $28.33, with ▲ 100.0% MoM change. On the growth side, B09WBX1WKC leads positive momentum with ▲ 150.0% MoM growth on 10K units, with B0073PZ6O0 close behind at ▲ 100.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01FXN3E74
Brita Large 10 Cup Water Filter Pitcher, Includes 1 Filter, Bright White | WQA and NSF/ANSI Certified, Reduces Chlorine, Copper, Mercury & Cadmium, Lasts 2 Months, Household Essential
Price
$28.33
Rating
4.6
Reviews
60K
Latest month sales
B09WBX1WKC
Brita X-Large 27 Cup Water Dispenser, Includes 1 Filter, Gray | WQA and NSF/ANSI Certified, Reduces Chlorine, Copper, Mercury & Cadmium, Lasts 2 Months, Household Essential
Price
$34.99
Rating
4.3
Reviews
14.2K
Latest month sales
B0073PZ6O0
ZeroWater 10-Cup Pitcher Water Filter Removes PFOA/PFAS | IAPMO certified: Lead, PFOA/PFOS, chromium, mercury; 5-stage Advanced Filtration; 0 TDS Water Filter Pitcher
Unlock to view ASIN details and product titles
Price
$29.99
Rating
4.2
Reviews
43.5K
Latest month sales
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