Brita Filter Replacement Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Brita Filter Replacement sales on Amazon US totaled 229,000 units in July 2026 (▼ 13.0% vs. the prior month), generating an estimated $4,620,725 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 73.4% of unit volume and 75.5% of revenue, while a typical listing is priced at $17.73. The keyword itself pulled 334,814 Amazon queries over the same period (▲ 14.2% MoM).
Zooming out to the 12-month window ending July 2026, the brita filter replacement Top 50 moved 2,616,200 units and $53,273,522 in cumulative sales — an average of 218,017 units and $4,439,460 per month. Monthly throughput topped out at 263,300 units in June 2026 and dipped to 125,700 in May 2026, leaving the latest reading 1.1% lower than August 2025.
Brita Filter Replacement Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
229K
▼ 13.0% MoM
Monthly Revenue 2026/07
$4.6M
▼ 15.5% MoM
Top 10 Market Share 2026/07
73.4%
Brita Filter Replacement Market Share & Sales Concentration on Amazon US — July 2026
The most-sold brita filter replacement listing on Amazon US in July 2026 is ASIN B01MU7973W (Brand: BRITA), which sold 40,000 units at $29.77 apiece — equal to 17.5% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 168,000 units and $3,488,860 in July 2026 — 73.4% of unit volume and 75.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Brita Filter Replacement' on Amazon
July 2026
Is 73.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B01MU7973W
Brita Elite Water Filter Replacements for Pitchers and Dispensers, BPA-Free, Reduces 99% of Lead, Lasts Six Months or 120 Gallons, Includes 2 Pitcher Replacement Filters, Blue
40K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B00004SU18
Brita Original Replacement Water Filter, Pitchers and Dispensers, 3 Pack
20K
▲ 0.0%vs. prior month
$350.4K
latest month
12-month trend
B01N30IDMJ
Brita Elite Replacement Water Filter, Pitchers and Dispensers, 1 Pack | WQA and NSF/ANSI Certified, Reduces 99% Lead & Microplastics, Removes 30+ Contaminants, BPA-Free, Eliminates Chlorine Taste
20K
▲ 0.0%vs. prior month
$315.2K
latest month
12-month trend
B07YT16TMS
Amazon Basics Enhanced Water Filters for Pitcher, Brita Compatible, 3-Pack | Water filter cartridge, water pitcher filters reduce 9 contaminants, 6-Month Filter, WQA & NSF Certified, BPA-Free
20K
▲ 0.0%vs. prior month
$209.8K
latest month
12-month trend
B0000CF98Q
Brita Standard Pitcher and Dispenser Replacement Water Filters, White, 4
20K
▲ 100.0%vs. prior month
$417.6K
latest month
12-month trend
B0CKV2BNZL
BRITA Plus Replacement Water Filter, For Pitchers and Dispensers, 4 Pack | WQA and NSF/ANSI Certified, Reduces Chlorine, Copper, Mercury & Cadmium, Lasts 2 Months, Household Essential
10K
▼ 50.0%vs. prior month
$259.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Brita Filter Replacement Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BRITA is the best-performing brita filter replacement brand in July 2026, moving 128,000 units across 7 ASINs for 76.2% of Top 10 volume. Amazon Basics follows with 20,000 units (11.9%), ahead of PUR on 10,000 units (6.0%).
With 4 brands splitting the Top 10 and 94.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.49 to $20.89, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BRITA
7 ASINs in Top 10
76.2%
Units
128K
Revenue
$2.9M
Avg. price
$20.89
B01MU7973W
$29.77·★4.6·55.7K revsBrita Elite Water Filter Replacements for Pitchers and Dispensers, BPA-Free, Reduces 99% of Lead, Lasts Six Months or 120 Gallons, Includes 2 Pitcher Replacement Filters, Blue
Units sold40KB00004SU18
$15.95·★4.8·227.1K revsBrita Original Replacement Water Filter, Pitchers and Dispensers, 3 Pack
Units sold20KB01N30IDMJ
$15.76·★4.6·55.7K revsBrita Elite Replacement Water Filter, Pitchers and Dispensers, 1 Pack | WQA and NSF/ANSI Certified, Reduces 99% Lead & Microplastics, Removes 30+ Contaminants, BPA-Free, Eliminates Chlorine Taste
Units sold20KB0000CF98Q
$19.99·★4.8·227K revsBrita Standard Pitcher and Dispenser Replacement Water Filters, White, 4
Units sold20KB0CKV2BNZL
$19.49·★4.7·11.9K revsBRITA Plus Replacement Water Filter, For Pitchers and Dispensers, 4 Pack | WQA and NSF/ANSI Certified, Reduces Chlorine, Copper, Mercury & Cadmium, Lasts 2 Months, Household Essential
Units sold10KB00008IHL8
$25.49·★4.8·227.1K revsBrita Standard Pitcher and Dispenser Replacement Water Filters, White, 6 | WQA and NSF/ANSI Certified, Reduces Chlorine, Copper, Mercury & Cadmium, Lasts 2 Months, Household Essential
Units sold10KB01NBXOBNP
$19.80·★4.8·22K revsBrita Stream Pitcher Replacement Water Filter, 3 Pack | WQA and NSF/ANSI Certified, Reduces Chlorine, Copper, Mercury & Cadmium, Lasts 2 Months, Household Essential
Units sold8K
Amazon Basics
1 ASIN in Top 10
11.9%
Units
20K
Revenue
$209.8K
Avg. price
$10.49
B07YT16TMS
$10.49·★4.6·34.7K revsAmazon Basics Enhanced Water Filters for Pitcher, Brita Compatible, 3-Pack | Water filter cartridge, water pitcher filters reduce 9 contaminants, 6-Month Filter, WQA & NSF Certified, BPA-Free
Units sold20K
PUR
1 ASIN in Top 10
6.0%
Units
10K
Revenue
$183.9K
Avg. price
$18.39
B06WVDVDXB
$18.39·★4.5·28.3K revsPUR Plus Water Filter Replacement for Pitchers & Dispensers, 6-Month Supply, 3 Count, Blue (PPF951K3)
Units sold10K
Trending Brita Filter Replacement Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01NBXOBNP booked 8K units at $19.80, with ▼ 20.0% MoM change. On the growth side, B0000CF98Q leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B0FHB3XZ2B close behind at ▲ 100.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01NBXOBNP
Brita Stream Pitcher Replacement Water Filter, 3 Pack | WQA and NSF/ANSI Certified, Reduces Chlorine, Copper, Mercury & Cadmium, Lasts 2 Months, Household Essential
Price
$19.80
Rating
4.8
Reviews
22K
Latest month sales
B0000CF98Q
Brita Standard Pitcher and Dispenser Replacement Water Filters, White, 4
Price
$19.99
Rating
4.8
Reviews
227K
Latest month sales
B0FHB3XZ2B
AQUA CREST Filter Replacement for Brita® Water Pitcher & Dispenser, 8 Pack | Compatible with Brita® Pitchers and Dispensers, OB03, Mavea® 107007 and More, NSF Certified Pitcher Water Filter, BPA-Free
Unlock to view ASIN details and product titles
Price
$21.99
Rating
4.6
Reviews
30.7K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this brita filter replacement report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card