Brita Filter Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Brita Filter sales on Amazon US totaled 327,000 units in July 2026 (▼ 14.6% vs. the prior month), generating an estimated $8,138,590 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.0% of unit volume and 49.2% of revenue, while a typical listing is priced at $24.82. The keyword itself pulled 123,159 Amazon queries over the same period (▲ 12.9% MoM).
Zooming out to the 12-month window ending July 2026, the brita filter Top 50 moved 3,621,400 units and $88,087,646 in cumulative sales — an average of 301,783 units and $7,340,637 per month. Monthly throughput topped out at 383,000 units in June 2026 and dipped to 164,900 in May 2026, leaving the latest reading 9.9% lower than August 2025.
Brita Filter Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
327K
▼ 14.6% MoM
Monthly Revenue 2026/07
$8.1M
▼ 17.5% MoM
Top 10 Market Share 2026/07
55.0%
Brita Filter Market Share & Sales Concentration on Amazon US — July 2026
The most-sold brita filter listing on Amazon US in July 2026 is ASIN B01MU7973W (Brand: BRITA), which sold 40,000 units at $29.77 apiece — equal to 12.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 180,000 units and $4,000,400 in July 2026 — 55.0% of unit volume and 49.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Brita Filter' on Amazon
July 2026
Is 55.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01MU7973W
Brita Elite Water Filter Replacements for Pitchers and Dispensers, BPA-Free, Reduces 99% of Lead, Lasts Six Months or 120 Gallons, Includes 2 Pitcher Replacement Filters, Blue
40K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B00004SU18
Brita Original Replacement Water Filter, Pitchers and Dispensers, 3 Pack
20K
▲ 0.0%vs. prior month
$350.4K
latest month
12-month trend
B01FXN3E74
Brita Large 10 Cup Water Filter Pitcher, Includes 1 Filter, Bright White | WQA and NSF/ANSI Certified, Reduces Chlorine, Copper, Mercury & Cadmium, Lasts 2 Months, Household Essential
20K
▲ 100.0%vs. prior month
$566.6K
latest month
12-month trend
B01N30IDMJ
Brita Elite Replacement Water Filter, Pitchers and Dispensers, 1 Pack | WQA and NSF/ANSI Certified, Reduces 99% Lead & Microplastics, Removes 30+ Contaminants, BPA-Free, Eliminates Chlorine Taste
20K
▲ 0.0%vs. prior month
$315.2K
latest month
12-month trend
B07YT16TMS
Amazon Basics Enhanced Water Filters for Pitcher, Brita Compatible, 3-Pack | Water filter cartridge, water pitcher filters reduce 9 contaminants, 6-Month Filter, WQA & NSF Certified, BPA-Free
20K
▲ 0.0%vs. prior month
$209.8K
latest month
12-month trend
B0000CF98Q
Brita Standard Pitcher and Dispenser Replacement Water Filters, White, 4
20K
▲ 100.0%vs. prior month
$417.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Brita Filter Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BRITA is the best-performing brita filter brand in July 2026, moving 150,000 units across 8 ASINs for 83.3% of Top 10 volume. Amazon Basics follows with 20,000 units (11.1%), ahead of AQUA CREST on 10,000 units (5.6%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.49 to $21.57, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BRITA
8 ASINs in Top 10
83.3%
Units
150K
Revenue
$3.6M
Avg. price
$21.57
B01MU7973W
$29.77·★4.6·55.7K revsBrita Elite Water Filter Replacements for Pitchers and Dispensers, BPA-Free, Reduces 99% of Lead, Lasts Six Months or 120 Gallons, Includes 2 Pitcher Replacement Filters, Blue
Units sold40KB00004SU18
$15.95·★4.8·227.1K revsBrita Original Replacement Water Filter, Pitchers and Dispensers, 3 Pack
Units sold20KB01FXN3E74
$28.33·★4.6·60K revsBrita Large 10 Cup Water Filter Pitcher, Includes 1 Filter, Bright White | WQA and NSF/ANSI Certified, Reduces Chlorine, Copper, Mercury & Cadmium, Lasts 2 Months, Household Essential
Units sold20KB01N30IDMJ
$15.76·★4.6·55.7K revsBrita Elite Replacement Water Filter, Pitchers and Dispensers, 1 Pack | WQA and NSF/ANSI Certified, Reduces 99% Lead & Microplastics, Removes 30+ Contaminants, BPA-Free, Eliminates Chlorine Taste
Units sold20KB0000CF98Q
$19.99·★4.8·227.1K revsBrita Standard Pitcher and Dispenser Replacement Water Filters, White, 4
Units sold20KB09W4PLVQP
$17.80·★4.5·17.3K revsBrita Small 6-Cup Water Filter Pitcher, Includes 1 Filter, White | WQA and NSF/ANSI Certified, Reduces Chlorine, Copper, Mercury & Cadmium, Lasts 2 Months, Household Essential
Units sold10KB0CKV2BNZL
$19.49·★4.7·11.9K revsBRITA Plus Replacement Water Filter, For Pitchers and Dispensers, 4 Pack | WQA and NSF/ANSI Certified, Reduces Chlorine, Copper, Mercury & Cadmium, Lasts 2 Months, Household Essential
Units sold10KB00008IHL8
$25.49·★4.8·227.1K revsBrita Standard Pitcher and Dispenser Replacement Water Filters, White, 6 | WQA and NSF/ANSI Certified, Reduces Chlorine, Copper, Mercury & Cadmium, Lasts 2 Months, Household Essential
Units sold10K
Amazon Basics
1 ASIN in Top 10
11.1%
Units
20K
Revenue
$209.8K
Avg. price
$10.49
B07YT16TMS
$10.49·★4.6·34.7K revsAmazon Basics Enhanced Water Filters for Pitcher, Brita Compatible, 3-Pack | Water filter cartridge, water pitcher filters reduce 9 contaminants, 6-Month Filter, WQA & NSF Certified, BPA-Free
Units sold20K
AQUA CREST
1 ASIN in Top 10
5.6%
Units
10K
Revenue
$166.3K
Avg. price
$16.99
B07G7BT8QV
$16.99·★4.6·30.7K revsAQUA CREST Filter Replacement for Brita® Water Pitcher & Dispenser, 6 Pack | Compatible with Brita® Pitchers and Dispensers, OB03, Mavea® 107007 and More, NSF Certified, 1 Year Filter Supply, BPA-Free
Units sold10K
Trending Brita Filter Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07G7BT8QV booked 10K units at $16.99, with ▲ 0.0% MoM change. On the growth side, B09WBX1WKC leads positive momentum with ▲ 150.0% MoM growth on 10K units, with B01FXN3E74 close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07G7BT8QV
AQUA CREST Filter Replacement for Brita® Water Pitcher & Dispenser, 6 Pack | Compatible with Brita® Pitchers and Dispensers, OB03, Mavea® 107007 and More, NSF Certified, 1 Year Filter Supply, BPA-Free
Price
$16.99
Rating
4.6
Reviews
30.7K
Latest month sales
B09WBX1WKC
Brita X-Large 27 Cup Water Dispenser, Includes 1 Filter, Gray | WQA and NSF/ANSI Certified, Reduces Chlorine, Copper, Mercury & Cadmium, Lasts 2 Months, Household Essential
Price
$34.99
Rating
4.3
Reviews
14.2K
Latest month sales
B01FXN3E74
Brita Large 10 Cup Water Filter Pitcher, Includes 1 Filter, Bright White | WQA and NSF/ANSI Certified, Reduces Chlorine, Copper, Mercury & Cadmium, Lasts 2 Months, Household Essential
Unlock to view ASIN details and product titles
Price
$28.33
Rating
4.6
Reviews
60K
Latest month sales
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