Water Pitcher Filter Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Water Pitcher Filter sales on Amazon US totaled 364,000 units in July 2026 (▼ 12.9% vs. the prior month), generating an estimated $9,929,900 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.5% of unit volume and 46.5% of revenue, while a typical listing is priced at $29.40. The keyword itself pulled 16,172 Amazon queries over the same period (▲ 12.5% MoM).
Zooming out to the 12-month window ending July 2026, the water pitcher filter Top 50 moved 4,082,000 units and $110,296,182 in cumulative sales — an average of 340,167 units and $9,191,349 per month. Monthly throughput topped out at 418,000 units in June 2026 and dipped to 182,100 in May 2026, leaving the latest reading 9.1% lower than August 2025.
Water Pitcher Filter Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
364K
▼ 12.9% MoM
Monthly Revenue 2026/07
$9.9M
▼ 15.2% MoM
Top 10 Market Share 2026/07
49.5%
Water Pitcher Filter Market Share & Sales Concentration on Amazon US — July 2026
The most-sold water pitcher filter listing on Amazon US in July 2026 is ASIN B01MU7973W (Brand: BRITA), which sold 40,000 units at $29.77 apiece — equal to 11.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 180,000 units and $4,620,000 in July 2026 — 49.5% of unit volume and 46.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Water Pitcher Filter' on Amazon
July 2026
Is 49.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01MU7973W
Brita Elite Water Filter Replacements for Pitchers and Dispensers, BPA-Free, Reduces 99% of Lead, Lasts Six Months or 120 Gallons, Includes 2 Pitcher Replacement Filters, Blue
40K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B001CUQ1C8
ZeroWater Official Replacement Water Filter Removes PFOA/PFOS 2-Pack | IAPMO certified: Lead, chromium, mercury & PFOA/PFOS; 5-stage advanced filtration replacement filter for ZeroWater pitchers
20K
▲ 100.0%vs. prior month
$621.2K
latest month
12-month trend
B07YT16TMS
Amazon Basics Enhanced Water Filters for Pitcher, Brita Compatible, 3-Pack | Water filter cartridge, water pitcher filters reduce 9 contaminants, 6-Month Filter, WQA & NSF Certified, BPA-Free
20K
▲ 0.0%vs. prior month
$209.8K
latest month
12-month trend
B00004SU18
Brita Original Replacement Water Filter, Pitchers and Dispensers, 3 Pack | WQA and NSF/ANSI Certified, Reduces Chlorine, Copper, Mercury & Cadmium, Lasts 2 Months, Household Essential
20K
▲ 0.0%vs. prior month
$350.4K
latest month
12-month trend
B0000CF98Q
Brita Standard Pitcher and Dispenser Replacement Water Filters, White, 4 | WQA and NSF/ANSI Certified, Reduces Chlorine, Copper, Mercury & Cadmium, Lasts 2 Months, Household Essential
20K
▲ 100.0%vs. prior month
$417.6K
latest month
12-month trend
B01FXN3E74
Brita Large 10 Cup Water Filter Pitcher, Includes 1 Filter, Bright White | WQA and NSF/ANSI Certified, Reduces Chlorine, Copper, Mercury & Cadmium, Lasts 2 Months, Household Essential
20K
▲ 100.0%vs. prior month
$566.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Water Pitcher Filter Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BRITA is the best-performing water pitcher filter brand in July 2026, moving 130,000 units across 7 ASINs for 72.2% of Top 10 volume. ZeroWater follows with 30,000 units (16.7%), ahead of Amazon Basics on 20,000 units (11.1%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.49 to $45.52, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BRITA
7 ASINs in Top 10
72.2%
Units
130K
Revenue
$3.3M
Avg. price
$23.44
B01MU7973W
$29.77·★4.6·55.8K revsBrita Elite Water Filter Replacements for Pitchers and Dispensers, BPA-Free, Reduces 99% of Lead, Lasts Six Months or 120 Gallons, Includes 2 Pitcher Replacement Filters, Blue
Units sold40KB00004SU18
$15.95·★4.8·227.2K revsBrita Original Replacement Water Filter, Pitchers and Dispensers, 3 Pack | WQA and NSF/ANSI Certified, Reduces Chlorine, Copper, Mercury & Cadmium, Lasts 2 Months, Household Essential
Units sold20KB0000CF98Q
$18.59·★4.8·227.2K revsBrita Standard Pitcher and Dispenser Replacement Water Filters, White, 4 | WQA and NSF/ANSI Certified, Reduces Chlorine, Copper, Mercury & Cadmium, Lasts 2 Months, Household Essential
Units sold20KB01FXN3E74
$28.33·★4.6·60.1K revsBrita Large 10 Cup Water Filter Pitcher, Includes 1 Filter, Bright White | WQA and NSF/ANSI Certified, Reduces Chlorine, Copper, Mercury & Cadmium, Lasts 2 Months, Household Essential
Units sold20KB09W4PLVQP
$19.99·★4.5·17.4K revsBrita Small 6-Cup Water Filter Pitcher, Includes 1 Filter, White | WQA and NSF/ANSI Certified, Reduces Chlorine, Copper, Mercury & Cadmium, Lasts 2 Months, Household Essential
Units sold10KB0CKV2BNZL
$25.99·★4.7·12.1K revsBrita Plus Replacement Water Filter, For Pitchers and Dispensers, 4 Pack | WQA and NSF/ANSI Certified, Reduces Chlorine, Copper, Mercury & Cadmium, Lasts 2 Months, Household Essential
Units sold10KB00008IHL8
$25.49·★4.8·227.2K revsBrita Standard Pitcher and Dispenser Replacement Water Filters, White, 6 | WQA and NSF/ANSI Certified, Reduces Chlorine, Copper, Mercury & Cadmium, Lasts 2 Months, Household Essential
Units sold10K
ZeroWater
2 ASINs in Top 10
16.7%
Units
30K
Revenue
$1.1M
Avg. price
$45.52
B001CUQ1C8
$31.06·★4.5·97.8K revsZeroWater Official Replacement Water Filter Removes PFOA/PFOS 2-Pack | IAPMO certified: Lead, chromium, mercury & PFOA/PFOS; 5-stage advanced filtration replacement filter for ZeroWater pitchers
Units sold20KB00C7N7L1E
$59.99·★4.5·97.8K revsZeroWater Official Replacement Water Filter Removes PFOA/PFOS 4-Pack | IAPMO certified: Lead, chromium, mercury & PFOA/PFOS; 5-stage advanced filtration replacement filter for ZeroWater pitchers
Units sold10K
Amazon Basics
1 ASIN in Top 10
11.1%
Units
20K
Revenue
$209.8K
Avg. price
$10.49
B07YT16TMS
$10.49·★4.6·34.8K revsAmazon Basics Enhanced Water Filters for Pitcher, Brita Compatible, 3-Pack | Water filter cartridge, water pitcher filters reduce 9 contaminants, 6-Month Filter, WQA & NSF Certified, BPA-Free
Units sold20K
Trending Water Pitcher Filter Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00008IHL8 booked 10K units at $25.49, with ▲ 0.0% MoM change. On the growth side, B09WBX1WKC leads positive momentum with ▲ 150.0% MoM growth on 10K units, with B001CUQ1C8 close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00008IHL8
Brita Standard Pitcher and Dispenser Replacement Water Filters, White, 6 | WQA and NSF/ANSI Certified, Reduces Chlorine, Copper, Mercury & Cadmium, Lasts 2 Months, Household Essential
Price
$25.49
Rating
4.8
Reviews
227.2K
Latest month sales
B09WBX1WKC
Brita X-Large 27 Cup Water Dispenser, Includes 1 Filter, Gray | WQA and NSF/ANSI Certified, Reduces Chlorine, Copper, Mercury & Cadmium, Lasts 2 Months, Household Essential
Price
$34.99
Rating
4.3
Reviews
14.2K
Latest month sales
B001CUQ1C8
ZeroWater Official Replacement Water Filter Removes PFOA/PFOS 2-Pack | IAPMO certified: Lead, chromium, mercury & PFOA/PFOS; 5-stage advanced filtration replacement filter for ZeroWater pitchers
Unlock to view ASIN details and product titles
Price
$31.06
Rating
4.5
Reviews
97.8K
Latest month sales
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