Aquatru Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Aquatru sales on Amazon US totaled 120,400 units in July 2026 (▼ 13.3% vs. the prior month), generating an estimated $8,636,068 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.8% of unit volume and 38.8% of revenue, while a typical listing is priced at $132.60. The keyword itself pulled 25,708 Amazon queries over the same period (▲ 9.7% MoM).
Zooming out to the 12-month window ending July 2026, the aquatru Top 50 moved 1,267,800 units and $97,944,571 in cumulative sales — an average of 105,650 units and $8,162,048 per month. Monthly throughput topped out at 138,900 units in June 2026 and dipped to 76,050 in May 2026, leaving the latest reading 5.7% higher than August 2025.
Aquatru Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
120.4K
▼ 13.3% MoM
Monthly Revenue 2026/07
$8.6M
▼ 29.0% MoM
Top 10 Market Share 2026/07
64.8%
Aquatru Market Share & Sales Concentration on Amazon US — July 2026
The most-sold aquatru listing on Amazon US in July 2026 is ASIN B01FXN3E74 (Brand: BRITA), which sold 20,000 units at $28.33 apiece — equal to 16.6% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 78,000 units and $3,350,710 in July 2026 — 64.8% of unit volume and 38.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Aquatru' on Amazon
July 2026
Is 64.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01FXN3E74
Brita Large 10 Cup Water Filter Pitcher, Includes 1 Filter, Bright White | WQA and NSF/ANSI Certified, Reduces Chlorine, Copper, Mercury & Cadmium, Lasts 2 Months, Household Essential
20K
▲ 100.0%vs. prior month
$566.6K
latest month
12-month trend
B01MUBU0YC
Aquabliss High Output Revitalizing Shower Filter - Reduces Dry Itchy Skin, Dandruff, Eczema, and Dramatically Improves The Condition of Your Skin, Hair and Nails - Chrome (SF100) | Vitamin C shower filter, vitamins and minerals infusion, softer-feeling skin, healthier hair, SF100
10K
▲ 0.0%vs. prior month
$368.6K
latest month
12-month trend
B075L81JP5
Aquabliss SFC100 Daily Revitalize Filter Cartridge | Reduces chlorine & sediment; infused with Vitamin C & tourmaline. Replace every 3-6 months depending on water quality
10K
▲ 0.0%vs. prior month
$185.7K
latest month
12-month trend
B09WBL9HCS
Brita X-Large 27 Cup Water Dispenser, Includes 1 Filter, Black | WQA and NSF/ANSI Certified, Reduces Chlorine, Copper, Mercury & Cadmium, Lasts 2 Months, Household Essential
10K
▲ 0.0%vs. prior month
$379.7K
latest month
12-month trend
B09WBY6V7Z
Brita XL 27 Cup Water Pitcher Dispenser, Includes 1 Elite Filter, Black | WQA and NSF/ANSI Certified, Reduces 99% Lead & Microplastics, Removes 30+ Contaminants, BPA-Free, Eliminates Chlorine Taste
9K
▼ 10.0%vs. prior month
$449.8K
latest month
12-month trend
B07C3P2RZP
Waterdrop PT-07B Water Filter Pitcher, 10-Cup, NSF Certified, Blue | 200-Gallon Long-Life Filter, Improves Coffee & Tea Taste, Reduces PFOA/PFOS and Chlorine, 5X Longer Filter Life
5K
▼ 16.7%vs. prior month
$88.5K
latest month
12-month trend
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Best Aquatru Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BRITA is the best-performing aquatru brand in July 2026, moving 43,000 units across 4 ASINs for 55.1% of Top 10 volume. Aquabliss follows with 20,000 units (25.6%), ahead of Waterdrop on 5,000 units (6.4%).
With 6 brands splitting the Top 10 and 87.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $17.99 to $39.07, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BRITA
4 ASINs in Top 10
55.1%
Units
43K
Revenue
$1.6M
Avg. price
$39.07
B01FXN3E74
$28.33·★4.6·60K revsBrita Large 10 Cup Water Filter Pitcher, Includes 1 Filter, Bright White | WQA and NSF/ANSI Certified, Reduces Chlorine, Copper, Mercury & Cadmium, Lasts 2 Months, Household Essential
Units sold20KB09WBL9HCS
$37.99·★4.5·17.2K revsBrita X-Large 27 Cup Water Dispenser, Includes 1 Filter, Black | WQA and NSF/ANSI Certified, Reduces Chlorine, Copper, Mercury & Cadmium, Lasts 2 Months, Household Essential
Units sold10KB09WBY6V7Z
$49.98·★4.4·9.2K revsBrita XL 27 Cup Water Pitcher Dispenser, Includes 1 Elite Filter, Black | WQA and NSF/ANSI Certified, Reduces 99% Lead & Microplastics, Removes 30+ Contaminants, BPA-Free, Eliminates Chlorine Taste
Units sold9KB0DG62Y3DM
$39.99·★4.5·1.7K revsBrita XL 27 Cup Water Filter Pitcher, 1 Brita Plus Filter, Ultramax, Black | WQA and NSF/ANSI Certified, Reduces Chlorine, Copper, Mercury & Cadmium, Lasts 2 Months, Household Essential
Units sold4K
Aquabliss
2 ASINs in Top 10
25.6%
Units
20K
Revenue
$554.3K
Avg. price
$27.99
B01MUBU0YC
$36.99·★4.4·69.5K revsAquabliss High Output Revitalizing Shower Filter - Reduces Dry Itchy Skin, Dandruff, Eczema, and Dramatically Improves The Condition of Your Skin, Hair and Nails - Chrome (SF100) | Vitamin C shower filter, vitamins and minerals infusion, softer-feeling skin, healthier hair, SF100
Units sold10KB075L81JP5
$18.99·★4.6·20.6K revsAquabliss SFC100 Daily Revitalize Filter Cartridge | Reduces chlorine & sediment; infused with Vitamin C & tourmaline. Replace every 3-6 months depending on water quality
Units sold10K
Waterdrop
1 ASIN in Top 10
6.4%
Units
5K
Revenue
$88.5K
Avg. price
$17.99
B07C3P2RZP
$17.99·★4.6·16.5K revsWaterdrop PT-07B Water Filter Pitcher, 10-Cup, NSF Certified, Blue | 200-Gallon Long-Life Filter, Improves Coffee & Tea Taste, Reduces PFOA/PFOS and Chlorine, 5X Longer Filter Life
Units sold5K
Trending Aquatru Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B095K84L6H booked 3K units at $49.95, with ▼ 25.0% MoM change. On the growth side, B01FXN3E74 leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B0GHNXHLHS close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B095K84L6H
AquaHomeGroup Filtered Shower Head, 20+3 Stage, Reduces Chlorine, Chrome | Shower filter 20+3 stage, reduces chlorine and odor, high output, wall-mount, chrome finish, stainless steel
Price
$49.95
Rating
4.4
Reviews
19.2K
Latest month sales
B01FXN3E74
Brita Large 10 Cup Water Filter Pitcher, Includes 1 Filter, Bright White | WQA and NSF/ANSI Certified, Reduces Chlorine, Copper, Mercury & Cadmium, Lasts 2 Months, Household Essential
Price
$28.33
Rating
4.6
Reviews
60K
Latest month sales
B0GHNXHLHS
DREO Reverse Osmosis Water Filter Countertop, RO Filtration System, 3:1 Pure to Drain, TDS & Filter Life & 2 Autofill Pitchers, Install-Free, Self-Cleaning Water Purifier, RO Water Filter
Unlock to view ASIN details and product titles
Price
$179.99
Rating
4.2
Reviews
680
Latest month sales
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