Water Blaster Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Water Blaster sales on Amazon US totaled 91,900 units in July 2026 (▼ 22.4% vs. the prior month), generating an estimated $1,941,201 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.1% of unit volume and 64.1% of revenue, while a typical listing is priced at $20.39. The keyword itself pulled 12,798 Amazon queries over the same period (▼ 44.9% MoM).
Zooming out to the 12-month window ending July 2026, the water blaster Top 50 moved 435,050 units and $9,434,041 in cumulative sales — an average of 36,254 units and $786,170 per month. Monthly throughput topped out at 118,500 units in June 2026 and dipped to 6,750 in January 2026, leaving the latest reading 171.9% higher than August 2025.
Water Blaster Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
91.9K
▼ 22.4% MoM
Monthly Revenue 2026/07
$1.9M
▼ 28.6% MoM
Top 10 Market Share 2026/07
63.1%
Water Blaster Market Share & Sales Concentration on Amazon US — July 2026
The most-sold water blaster listing on Amazon US in July 2026 is ASIN B0796JVBJ8 (Brand: MAX LIQUIDATOR), which sold 20,000 units at $22.93 apiece — equal to 21.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 58,000 units and $1,244,630 in July 2026 — 63.1% of unit volume and 64.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Water Blaster' on Amazon
July 2026









Is 63.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B0796JVBJ8
Max Liquidator 6-Pack Water Blaster Set, Multicolor
20K
▲ 0.0%vs. prior month
$358K
latest month
12-month trend

B0BRZXJFHM
12Pcs Reusable Water Balloons, Pool Beach water Toys for Boys and Girls, Outdoor Summer Toys for Kids Ages 3-12
10K
▼ 50.0%vs. prior month
$257.2K
latest month
12-month trend

B0G2PK368C
XSHOT Water Fast-Fill Medium Water Blaster (2 Pack) by ZURU, Watergun, 2 Pack X Shot Water Blaster (Fills with Water in just 1 Second!)
9K
▲ 0.0%vs. prior month
$136.5K
latest month
12-month trend

B08V51SGPG
JOYIN 18 Pack 16.5'' Water Gun, Blaster Squirt Guns, Bulk Water Guns Summer Outdoor Swimming Pool, Backyard, Beach Water Game Fighting Play Pool Toys
4K
▼ 33.3%vs. prior month
$111.7K
latest month
12-month trend

B07VFCQ3BT
JOYIN 2 Kids Bubble Gun with 2 Bottles Refill Solution, Bubble Machine Gun for Toddlers Kids 4-8, Party Favors, Summer Toy, Outdoors, Easter, Birthday Gift
3K
▼ 62.5%vs. prior month
$67.9K
latest month
12-month trend

B08MSQZ5X2
Quanquer 3 Pack Water Guns for Kids Adults - 600CC Squirt Water Toy Gun Super Blaster Soaker Long Range High Capacity Summer Swimming Beach Outdoor Water Fighting Play Pool Toys for Boys Girls (Blue)
3K
▼ 25.0%vs. prior month
$61.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Water Blaster Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MAX LIQUIDATOR is the best-performing water blaster brand in July 2026, moving 20,000 units across 1 ASIN for 34.5% of Top 10 volume. Smirodi follows with 10,000 units (17.2%), ahead of XSHOT on 9,000 units (15.5%).
With 8 brands splitting the Top 10 and 67.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.99 to $22.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MAX LIQUIDATOR
1 ASIN in Top 10
34.5%
Units
20K
Revenue
$358K
Avg. price
$22.93

B0796JVBJ8
$22.93·★4.6·10.6K revsMax Liquidator 6-Pack Water Blaster Set, Multicolor
Units sold20K
Smirodi
1 ASIN in Top 10
17.2%
Units
10K
Revenue
$257.2K
Avg. price
$22.99

B0BRZXJFHM
$22.99·★4.7·3.5K revs12Pcs Reusable Water Balloons, Pool Beach water Toys for Boys and Girls, Outdoor Summer Toys for Kids Ages 3-12
Units sold10K
XSHOT
1 ASIN in Top 10
15.5%
Units
9K
Revenue
$136.5K
Avg. price
$14.99

B0G2PK368C
$14.99·★4.3·109 revsXSHOT Water Fast-Fill Medium Water Blaster (2 Pack) by ZURU, Watergun, 2 Pack X Shot Water Blaster (Fills with Water in just 1 Second!)
Units sold9K
Trending Water Blaster Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0D64YY96R booked 2K units at $17.99, with ▲ 0.0% MoM change. On the growth side, B0BS4FDQNP leads positive momentum with ▲ 400.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0D64YY96R
ArtCreativity Water Guns for Kids - 6 Pack - Swimming Pool Toys Water Squirter Gun - Fun Foam Water Blaster Pool Game Toys - Summer Beach Party Outdoor Activities for Kids Ages 4-8, 6-8, 8-10, 8-12
Price
$17.99
Rating
4.4
Reviews
142
Latest month sales

B000OOZZTI
Stream Machine Water Gun Launcher TL-600 17 Inch Single Barrel Water Launcher, Water Soaker Gun Shoots 40+ ft, Pool Squirt Gun for Outdoor Summer Fun, Model Number: 80005
Price
$12.79
Rating
4.2
Reviews
3.9K
Latest month sales

B0BS4FDQNP
XSHOT Hyper Gel Trace Fire Blaster, Semi and Fully Automatic Gel Blaster & 10,000 Gellets, 600 Capacity Hopper & 850 Capacity Mag, Ages 14 & Up by ZURU
Unlock to view ASIN details and product titles
Price
$35.49
Rating
4.2
Reviews
1K
Latest month sales
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