Lily Pad Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lily Pad sales on Amazon US totaled 13,750 units in July 2026 (▲ 6.6% vs. the prior month), generating an estimated $764,115 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.6% of unit volume and 63.0% of revenue, while a typical listing is priced at $81.63. The keyword itself pulled 7,002 Amazon queries over the same period (▼ 77.7% MoM).
Zooming out to the 12-month window ending July 2026, the lily pad Top 50 moved 56,050 units and $2,064,620 in cumulative sales — an average of 4,671 units and $172,052 per month. Monthly throughput topped out at 13,750 units in July 2026 and dipped to 800 in December 2025, leaving the latest reading 139.1% higher than August 2025.
Lily Pad Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
13.8K
▲ 6.6% MoM
Monthly Revenue 2026/07
$764.1K
▲ 5.0% MoM
Top 10 Market Share 2026/07
67.6%
Lily Pad Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lily pad listing on Amazon US in July 2026 is ASIN B0GYW7CWW2 (Brand: Belkin), which sold 4,000 units at $49.88 apiece — equal to 29.1% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 9,300 units and $481,023 in July 2026 — 67.6% of unit volume and 63.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lily Pad' on Amazon
July 2026
Is 67.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0GYW7CWW2
Belkin Disney Pixar Toy Story 5 Lilypad iPad A16 Kids Case, 11th/10th Gen | Shockproof Protective Kids Case for iPad A16 11th Gen and 10th Gen with Easy-grip Handle, Kickstand, Durable Non-toxic Design
4K
vs. prior month
$199.5K
latest month
12-month trend
B0DZC1S2LJ
CTSC CTSC Lily Pad Floating Mat, Floating Mat for Lake, Floating Water Mat | 9 x 4 Ft 3-Layer Tear-Resistant XPE Foam with 1-Layer Reinforced Mesh with a 16.4' Elastic Bungee Tether for Lake, Pool
1K
▲ 66.7%vs. prior month
$152.3K
latest month
12-month trend
B07368CDSM
Intex 56841EP Giant Inflatable Floating Water Mat Relaxing Platform Pad for Pools and Lakes with 4 Connect 'n Float Connectors, Teal
1K
▼ 66.7%vs. prior month
$43.8K
latest month
12-month trend
B095NJVS9V
6Pcs Artificial Lily Pads, Fake Lily Pads Leaves | 4in & 6in Artificial Foam Lotus Leaves for Foliage Pond Decor Pool Koi Fish Patio Aquarium, Protect Fish from Sunburn
800
▲ 33.3%vs. prior month
$4.8K
latest month
12-month trend
B08B5SDGD6
Lily Pad for Ponds, 9 PCS Artificial Lotus | Realistic Water Floating Foam Lotuses Fake Lily Pad for Home Garden Patio Pond
600
▼ 14.3%vs. prior month
$9.6K
latest month
12-month trend
B000YOUIN6
LilyPadz® Reusable Silicone Nursing Pads Single Pair Regular Size
400
▲ 0.0%vs. prior month
$9.6K
latest month
12-month trend
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Best Lily Pad Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Belkin is the best-performing lily pad brand in July 2026, moving 4,000 units across 1 ASIN for 43.0% of Top 10 volume. CTSC follows with 1,000 units (10.8%), ahead of Intex on 1,000 units (10.8%).
With 10 brands splitting the Top 10 and 64.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $42.99 to $169.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Belkin
1 ASIN in Top 10
43.0%
Units
4K
Revenue
$199.5K
Avg. price
$49.88
B0GYW7CWW2
$49.88·★4.3·267 revsBelkin Disney Pixar Toy Story 5 Lilypad iPad A16 Kids Case, 11th/10th Gen | Shockproof Protective Kids Case for iPad A16 11th Gen and 10th Gen with Easy-grip Handle, Kickstand, Durable Non-toxic Design
Units sold4K
CTSC
1 ASIN in Top 10
10.8%
Units
1K
Revenue
$152.3K
Avg. price
$169.99
B0DZC1S2LJ
$169.99·★4.1·500 revsCTSC CTSC Lily Pad Floating Mat, Floating Mat for Lake, Floating Water Mat | 9 x 4 Ft 3-Layer Tear-Resistant XPE Foam with 1-Layer Reinforced Mesh with a 16.4' Elastic Bungee Tether for Lake, Pool
Units sold1K
Intex
1 ASIN in Top 10
10.8%
Units
1K
Revenue
$43.8K
Avg. price
$42.99
B07368CDSM
$42.99·★4.5·6K revsIntex 56841EP Giant Inflatable Floating Water Mat Relaxing Platform Pad for Pools and Lakes with 4 Connect 'n Float Connectors, Teal
Units sold1K
Trending Lily Pad Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0GYW7CWW2 booked 4K units at $49.88. On the growth side, B0C4TJWW2G leads positive momentum with ▲ 100.0% MoM growth on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GYW7CWW2
Belkin Disney Pixar Toy Story 5 Lilypad iPad A16 Kids Case, 11th/10th Gen | Shockproof Protective Kids Case for iPad A16 11th Gen and 10th Gen with Easy-grip Handle, Kickstand, Durable Non-toxic Design
Price
$49.88
Rating
4.3
Reviews
267
Latest month sales
B0C39C9QZT
AWSUM Inflatable Floating Dock for Water Activities, 6ft-15ft Island Raft | With Non-Slip Surface, Load Capacity 450–1800 lbs, Water Platform for Pool, Lake, Pond, Beach, River & Ocean Activities
Price
$139.99
Rating
4.5
Reviews
624
Latest month sales
B0C4TJWW2G
32 Packs Mini Plastic Frog Decor and Artificial Lily Pads, | 12 Colorful Plastic Frogs & 20 Floating Lily Pads, Artificial Pond Plants for Garden Pool Decor Party Favor Classroom
Unlock to view ASIN details and product titles
Price
$11.95
Rating
4.6
Reviews
82
Latest month sales
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