Water Based Lubricant For Women Not Containing Propylene Glycol Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Water Based Lubricant For Women Not Containing Propylene Glycol sales on Amazon US totaled 228,600 units in July 2026 (▲ 20.0% vs. the prior month), generating an estimated $2,904,974 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.2% of unit volume and 55.3% of revenue, while a typical listing is priced at $14.16. The keyword itself pulled 28,095 Amazon queries over the same period (▲ 18.5% MoM).
Zooming out to the 12-month window ending July 2026, the water based lubricant for women not containing propylene glycol Top 50 moved 1,923,050 units and $24,254,766 in cumulative sales — an average of 160,254 units and $2,021,230 per month. Monthly throughput topped out at 228,600 units in July 2026 and dipped to 98,050 in May 2026, leaving the latest reading 61.8% higher than August 2025.
Water Based Lubricant For Women Not Containing Propylene Glycol Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
228.6K
▲ 20.0% MoM
Monthly Revenue 2026/07
$2.9M
▲ 14.4% MoM
Top 10 Market Share 2026/07
58.2%
Water Based Lubricant For Women Not Containing Propylene Glycol Market Share & Sales Concentration on Amazon US — July 2026
The most-sold water based lubricant for women not containing propylene glycol listing on Amazon US in July 2026 is ASIN B0CZVM1SX7 (Brand: LubeLife), which sold 30,000 units at $9.99 apiece — equal to 13.1% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 133,000 units and $1,606,950 in July 2026 — 58.2% of unit volume and 55.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Water Based Lubricant For Women Not Containing Propylene Glycol' on Amazon
July 2026
Is 58.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0CZVM1SX7
LUBELIFE Water Based 3X Anal Lube, Personal Lubricant, Toy Condom Safe, 8oz | Extra thick anal glide with triple cushion, non-sticky water-based formula, toy and condom compatible, smooth confident glide
30K
▲ 50.0%vs. prior month
$299.7K
latest month
12-month trend
B00KDHS8PO
Uberlube Premium Silicone Lube - Unscented and Ultra Smooth (55 ml) | Long Lasting Lube, Vitamin E, Waterproof, Personal Lubricant for Privacy & Toys, Vaginal & Anal Use, OBGYN Recommended
20K
▲ 0.0%vs. prior month
$439.8K
latest month
12-month trend
B0D8R1MBBP
Astroglide Water-Based Lube, Thicker Gel, Stay-Put No Drip, 7 Fl Oz | Thick gel lubricant formula that stays put with no drip. Enhances pleasure, safe for latex condoms and toys. Easy cleanup.
20K
▲ 100.0%vs. prior month
$143.8K
latest month
12-month trend
B0FM5V4S4S
K-Y Yours & Mine Couples Lubricant, Sensorial Personal Lube, 2 x 1.69 FL OZ | Water-Based Tingling Formula for Her, Silicone-Based Warming Formula for Him, Condom Compatible, TSA-Friendly
10K
▲ 0.0%vs. prior month
$145.9K
latest month
12-month trend
B09MR5DKVT
LUBELIFE Water Based Lube – Toy-Safe Personal Lubricant for Men, Women & Couples, Travel Size, Non-Staining, Easy Clean-Up, 8 Fl Oz
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B078J6ZV73
Woo More Play Coconut Love Oil (3.3 fl oz) Natural Organic Coconut Oil Lube | Smooth & Long-Lasting - FDA Cleared Edible Lube - Foreplay & Massage Oil - Vanilla Cupcakes Scent - Travel Size - Made in USA
9K
▲ 12.5%vs. prior month
$243K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Water Based Lubricant For Women Not Containing Propylene Glycol Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LubeLife is the best-performing water based lubricant for women not containing propylene glycol brand in July 2026, moving 48,000 units across 3 ASINs for 36.1% of Top 10 volume. Astroglide follows with 29,000 units (21.8%), ahead of Uberlube on 20,000 units (15.0%).
With 7 brands splitting the Top 10 and 72.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.02 to $21.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LubeLife
3 ASINs in Top 10
36.1%
Units
48K
Revenue
$463.5K
Avg. price
$9.99
B0CZVM1SX7
$9.99·★4.5·19.2K revsLUBELIFE Water Based 3X Anal Lube, Personal Lubricant, Toy Condom Safe, 8oz | Extra thick anal glide with triple cushion, non-sticky water-based formula, toy and condom compatible, smooth confident glide
Units sold30KB09MR5DKVT
$11.99·★4.5·10.1K revsLUBELIFE Water Based Lube – Toy-Safe Personal Lubricant for Men, Women & Couples, Travel Size, Non-Staining, Easy Clean-Up, 8 Fl Oz
Units sold10KB08PQ47VNR
$7.99·★4.5·168.7K revsLUBELIFE Water Based Lube Personal Lubricant for Men Women Toys Travel, 4oz | Water Based Lube for privacy, toy and condom compatible, non-staining travel size, long-lasting smooth feel, fragrance free
Units sold8K
Astroglide
2 ASINs in Top 10
21.8%
Units
29K
Revenue
$181.7K
Avg. price
$6.02
B0D8R1MBBP
$7.54·★4.2·504 revsAstroglide Water-Based Lube, Thicker Gel, Stay-Put No Drip, 7 Fl Oz | Thick gel lubricant formula that stays put with no drip. Enhances pleasure, safe for latex condoms and toys. Easy cleanup.
Units sold20KB00B29U98Q
$4.49·★4.5·24.6K revsAstroglide Ultra Gentle Gel Lube, Hypoallergenic, 3 Fl Oz, Travel Size | Water-based ultra gentle hypoallergenic gel without glycerin or parabens. Thicker formula safe for toys and latex condoms.
Units sold9K
Uberlube
1 ASIN in Top 10
15.0%
Units
20K
Revenue
$439.8K
Avg. price
$21.99
B00KDHS8PO
$21.99·★4.6·42.6K revsUberlube Premium Silicone Lube - Unscented and Ultra Smooth (55 ml) | Long Lasting Lube, Vitamin E, Waterproof, Personal Lubricant for Privacy & Toys, Vaginal & Anal Use, OBGYN Recommended
Units sold20K
Trending Water Based Lubricant For Women Not Containing Propylene Glycol Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07ZS7ZXWW booked 9K units at $7.04, with ▲ 80.0% MoM change. On the growth side, B0D8R1MBBP leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B00VVRULBY close behind at ▲ 100.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07ZS7ZXWW
FAV Water Based Luxury Personal Lubricant, Natural Feeling Lube for Women Men and Couples, Toy Friendly, Condom Safe, 8.25 Fl Oz
Price
$7.04
Rating
4.4
Reviews
24.7K
Latest month sales
B0D8R1MBBP
Astroglide Water-Based Lube, Thicker Gel, Stay-Put No Drip, 7 Fl Oz | Thick gel lubricant formula that stays put with no drip. Enhances pleasure, safe for latex condoms and toys. Easy cleanup.
Price
$7.54
Rating
4.2
Reviews
504
Latest month sales
B00VVRULBY
Slippery Stuff Paraben Free Water Based Lubricant - 8oz. by Slippery Stuff
Unlock to view ASIN details and product titles
Price
$13.99
Rating
4.5
Reviews
4.5K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this water based lubricant for women not containing propylene glycol report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card