Lube Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lube sales on Amazon US totaled 522,000 units in July 2026 (▲ 8.5% vs. the prior month), generating an estimated $7,103,030 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.6% of unit volume and 57.0% of revenue, while a typical listing is priced at $14.02. The keyword itself pulled 509,979 Amazon queries over the same period (▲ 6.2% MoM).
Zooming out to the 12-month window ending July 2026, the lube Top 50 moved 4,968,400 units and $63,453,098 in cumulative sales — an average of 414,033 units and $5,287,758 per month. Monthly throughput topped out at 522,000 units in July 2026 and dipped to 231,400 in May 2026, leaving the latest reading 25.2% higher than August 2025.
Lube Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
522K
▲ 8.5% MoM
Monthly Revenue 2026/07
$7.1M
▲ 11.7% MoM
Top 10 Market Share 2026/07
55.6%
Lube Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lube listing on Amazon US in July 2026 is ASIN B00008BRR8 (Brand: Refresh), which sold 60,000 units at $14.78 apiece — equal to 11.5% of every unit tracked in this report.
The Top 10 ASINs account for 290,000 units and $4,046,300 in July 2026 — 55.6% of unit volume and 57.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lube' on Amazon
July 2026
Is 55.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00008BRR8
Refresh Tears Eye Drop Liquid Lubricant Bottle, 0.51 Ounce, 2 Pack
60K
▲ 0.0%vs. prior month
$885K
latest month
12-month trend
B075SN1MY9
LUBELIFE Water-Based Lube – Personal Lubricant for Men, Women & Couples, Travel Size, Non-Staining, Easy Clean-Up, Toy-Safe, 8 Fl Oz | Water Based Lube for privacy, toy and condom compatible, non-staining, long-lasting smooth feel, fragrance free
60K
▲ 0.0%vs. prior month
$593.4K
latest month
12-month trend
B07DGQ4QR3
LUBELIFE Water-Based Lube – Personal Lubricant for Men, Women & Couples, Travel Size, Non-Staining, Easy Clean-Up, Toy-Safe, 12 Fl Oz | Water Based Lube for privacy, toy and condom compatible, non-staining, long-lasting smooth feel, fragrance free
40K
▲ 33.3%vs. prior month
$549.6K
latest month
12-month trend
B0CZVM1SX7
LUBELIFE Water Based 3X Anal Lube, Personal Lubricant, Toy Condom Safe, 8oz | Extra thick anal glide with triple cushion, non-sticky water-based formula, toy and condom compatible, smooth confident glide
30K
▲ 50.0%vs. prior month
$299.7K
latest month
12-month trend
B00KDHS8PO
Uberlube Premium Silicone Lube - Unscented and Ultra Smooth (55 ml) | Long Lasting Lube, Vitamin E, Waterproof, Personal Lubricant for Privacy & Toys, Vaginal & Anal Use, OBGYN Recommended
20K
▲ 0.0%vs. prior month
$439.8K
latest month
12-month trend
B00KDHSAAM
Uberlube Premium Silicone Lube - Unscented and Ultra Smooth (112 ml) | Long Lasting Lube, Vitamin E, Waterproof, Personal Lubricant for Privacy & Toys, Vaginal & Anal Use, OBGYN Recommended
20K
▲ 100.0%vs. prior month
$679.8K
latest month
12-month trend
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Best Lube Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LubeLife is the best-performing lube brand in July 2026, moving 130,000 units across 3 ASINs for 44.8% of Top 10 volume. Refresh follows with 60,000 units (20.7%), ahead of Astroglide on 60,000 units (20.7%).
With 4 brands splitting the Top 10 and 86.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.89 to $14.78, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LubeLife
3 ASINs in Top 10
44.8%
Units
130K
Revenue
$1.4M
Avg. price
$11.32
B075SN1MY9
$9.97·★4.5·168.8K revsLUBELIFE Water-Based Lube – Personal Lubricant for Men, Women & Couples, Travel Size, Non-Staining, Easy Clean-Up, Toy-Safe, 8 Fl Oz | Water Based Lube for privacy, toy and condom compatible, non-staining, long-lasting smooth feel, fragrance free
Units sold60KB07DGQ4QR3
$13.99·★4.5·168.8K revsLUBELIFE Water-Based Lube – Personal Lubricant for Men, Women & Couples, Travel Size, Non-Staining, Easy Clean-Up, Toy-Safe, 12 Fl Oz | Water Based Lube for privacy, toy and condom compatible, non-staining, long-lasting smooth feel, fragrance free
Units sold40KB0CZVM1SX7
$9.99·★4.5·19.2K revsLUBELIFE Water Based 3X Anal Lube, Personal Lubricant, Toy Condom Safe, 8oz | Extra thick anal glide with triple cushion, non-sticky water-based formula, toy and condom compatible, smooth confident glide
Units sold30K
Refresh
1 ASIN in Top 10
20.7%
Units
60K
Revenue
$885K
Avg. price
$14.78
B00008BRR8
$14.78·★4.8·35.1K revsRefresh Tears Eye Drop Liquid Lubricant Bottle, 0.51 Ounce, 2 Pack
Units sold60K
Astroglide
4 ASINs in Top 10
20.7%
Units
60K
Revenue
$599K
Avg. price
$9.89
B0CDMV4DD8
$15.94·★4.6·2.5K revsASTROGLIDE Water-Based Lube, for Men, Women and Couples, 12 Fl Oz | Water-based personal lube for couples and solo play. Toy-safe, easy cleanup, long-lasting, reduces discomfort, 12oz.
Units sold20KB0D8R1MBBP
$7.54·★4.2·505 revsAstroglide Water-Based Lube, Thicker Gel, Stay-Put No Drip, 7 Fl Oz | Thick gel lubricant formula that stays put with no drip. Enhances pleasure, safe for latex condoms and toys. Easy cleanup.
Units sold20KB000CLTYCW
$9.64·★4.6·41.4K revsAstroglide Water-Based Liquid Personal Lubricant, Easy Clean, 5 oz | Water-based personal lube enhances intimacy with silky smooth glide. Reduces friction, toy-safe, easy cleanup.
Units sold10KB000ZPN1TC
$6.44·★4.6·41.4K revsAstroglide Water-Based Liquid Lube, Easy Clean, 2.5 Fl Oz, Travel Size
Units sold10K
Trending Lube Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B000ZPN1TC booked 10K units at $6.44, with ▲ 0.0% MoM change. On the growth side, B00KDHSAAM leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B0D8R1MBBP close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000ZPN1TC
Astroglide Water-Based Liquid Lube, Easy Clean, 2.5 Fl Oz, Travel Size
Price
$6.44
Rating
4.6
Reviews
41.4K
Latest month sales
B00KDHSAAM
Uberlube Premium Silicone Lube - Unscented and Ultra Smooth (112 ml) | Long Lasting Lube, Vitamin E, Waterproof, Personal Lubricant for Privacy & Toys, Vaginal & Anal Use, OBGYN Recommended
Price
$33.99
Rating
4.6
Reviews
42.6K
Latest month sales
B0D8R1MBBP
Astroglide Water-Based Lube, Thicker Gel, Stay-Put No Drip, 7 Fl Oz | Thick gel lubricant formula that stays put with no drip. Enhances pleasure, safe for latex condoms and toys. Easy cleanup.
Unlock to view ASIN details and product titles
Price
$7.54
Rating
4.2
Reviews
505
Latest month sales
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