Washcloths Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Washcloths sales on Amazon US totaled 359,000 units in July 2026 (▼ 2.8% vs. the prior month), generating an estimated $5,355,870 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.4% of unit volume and 59.6% of revenue, while a typical listing is priced at $14.11. The keyword itself pulled 73,650 Amazon queries over the same period (▲ 9.5% MoM).
Zooming out to the 12-month window ending July 2026, the washcloths Top 50 moved 3,793,900 units and $57,904,827 in cumulative sales — an average of 316,158 units and $4,825,402 per month. Monthly throughput topped out at 369,500 units in June 2026 and dipped to 212,300 in May 2026, leaving the latest reading 19.1% higher than August 2025.
Washcloths Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
359K
▼ 2.8% MoM
Monthly Revenue 2026/07
$5.4M
▼ 2.7% MoM
Top 10 Market Share 2026/07
55.4%
Washcloths Market Share & Sales Concentration on Amazon US — July 2026
The most-sold washcloths listing on Amazon US in July 2026 is ASIN B07PBXXNCY (Brand: CLEAN SKIN CLUB), which sold 100,000 units at $17.95 apiece — equal to 27.9% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 199,000 units and $3,194,660 in July 2026 — 55.4% of unit volume and 59.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Washcloths' on Amazon
July 2026
Is 55.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07PBXXNCY
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0F8P3GXXH
Cliganic Clean Face Towels XL, Disposable, Ultra-Absorbent, Hypoallergenic & Soft - Makeup Remover Dry Wipes, Pamper Your Face, Feel Fresh & Radiant, Hygienic Towelettes, for All Skin Types (50 Ct)
20K
▲ 0.0%vs. prior month
$190.8K
latest month
12-month trend
B010S5VXKC
Amazon Basics Fast Drying Cotton Washcloths for Bathroom, Machine Washable, Soft and Highly Absorbent, 12 x 12 in, White, 24-Pack
10K
▲ 0.0%vs. prior month
$180.9K
latest month
12-month trend
B07WMQP4SF
Homaxy 100% Cotton Waffle Weave Kitchen Dish Cloths 6-Pack, Dark Grey | 12 x 12 Inches, Ultra Soft Absorbent Dish Towels, Quick Drying Dish Rags with Hanging Loop
10K
▼ 50.0%vs. prior month
$95.7K
latest month
12-month trend
B08PC8JT3J
Inspire Adult Wet Wipes, Wash Cloths | Adult Wipes for Incontinence & Cleansing for Elderly, 8"x12" Count 12 packs of 50
10K
▲ 0.0%vs. prior month
$372.8K
latest month
12-month trend
B09ZYRCNJH
Utopia Towels 12 Pack Washcloths, 12x12 in, 100% Cotton, White | Premium 100% Ring Spun Cotton Face Cloths - Highly Absorbent, Fast Drying Soft Feel Fingertip Towels for Daily Use
10K
▲ 42.9%vs. prior month
$130.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Washcloths Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CLEAN SKIN CLUB is the best-performing washcloths brand in July 2026, moving 100,000 units across 1 ASIN for 50.3% of Top 10 volume. Cliganic follows with 20,000 units (10.1%), ahead of Amazon Basics on 10,000 units (5.0%).
With 10 brands splitting the Top 10 and 65.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $17.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CLEAN SKIN CLUB
1 ASIN in Top 10
50.3%
Units
100K
Revenue
$1.8M
Avg. price
$17.95
B07PBXXNCY
$17.95·★4.8·44.4K revsClean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
Units sold100K
Cliganic
1 ASIN in Top 10
10.1%
Units
20K
Revenue
$190.8K
Avg. price
$9.99
B0F8P3GXXH
$9.99·★4.7·2.5K revsCliganic Clean Face Towels XL, Disposable, Ultra-Absorbent, Hypoallergenic & Soft - Makeup Remover Dry Wipes, Pamper Your Face, Feel Fresh & Radiant, Hygienic Towelettes, for All Skin Types (50 Ct)
Units sold20K
Amazon Basics
1 ASIN in Top 10
5.0%
Units
10K
Revenue
$180.9K
Avg. price
$17.84
B010S5VXKC
$17.84·★4.6·75.6K revsAmazon Basics Fast Drying Cotton Washcloths for Bathroom, Machine Washable, Soft and Highly Absorbent, 12 x 12 in, White, 24-Pack
Units sold10K
Trending Washcloths Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09ZYRCNJH booked 10K units at $11.99, with ▲ 42.9% MoM change. On the growth side, B07CFRZHS5 leads positive momentum with ▲ 3900.0% MoM growth on 4K units, with B07C42JWNT close behind at ▲ 900.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09ZYRCNJH
Utopia Towels 12 Pack Washcloths, 12x12 in, 100% Cotton, White | Premium 100% Ring Spun Cotton Face Cloths - Highly Absorbent, Fast Drying Soft Feel Fingertip Towels for Daily Use
Price
$11.99
Rating
4.6
Reviews
74.9K
Latest month sales
B07CFRZHS5
Amazon Basics Highly Absorbent Cotton Washcloths for Bathroom, Soft, Machine Washable, Fade-Resistant, 12 x 12 in, White, 12-Pack
Price
$10.49
Rating
4.6
Reviews
75.6K
Latest month sales
B07C42JWNT
Amazon Basics Highly Absorbent Cotton Washcloths for Face, Soft, Machine Washable, Fade Resistant, 12 x 12 in, Black, 12-Pack
Unlock to view ASIN details and product titles
Price
$10.49
Rating
4.6
Reviews
75.6K
Latest month sales
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