Bathroom Towels Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bathroom Towels sales on Amazon US totaled 427,000 units in July 2026 (▲ 3.8% vs. the prior month), generating an estimated $12,341,330 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.6% of unit volume and 68.2% of revenue, while a typical listing is priced at $29.48. The keyword itself pulled 86,080 Amazon queries over the same period (▲ 8.5% MoM).
Zooming out to the 12-month window ending July 2026, the bathroom towels Top 50 moved 4,093,550 units and $120,617,834 in cumulative sales — an average of 341,129 units and $10,051,486 per month. Monthly throughput topped out at 427,000 units in July 2026 and dipped to 209,250 in May 2026, leaving the latest reading 45.5% higher than August 2025.
Bathroom Towels Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
427K
▲ 3.8% MoM
Monthly Revenue 2026/07
$12.3M
▲ 1.9% MoM
Top 10 Market Share 2026/07
65.6%
Bathroom Towels Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bathroom towels listing on Amazon US in July 2026 is ASIN B0DQYP1L95 (Brand: Bounty), which sold 100,000 units at $29.99 apiece — equal to 23.4% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 280,000 units and $8,422,800 in July 2026 — 65.6% of unit volume and 68.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bathroom Towels' on Amazon
July 2026
Is 65.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DQYP1L95
Bounty Quick-Size Paper Towels, White, 8 Family Triple Rolls = 27 Regular Rolls
100K
▲ 0.0%vs. prior month
$3.1M
latest month
12-month trend
B00BFUSDO4
Kleenex Disposable Paper Hand Towels, 6 Boxes, 60 Tissues per Box (360 Total Tissues), Packaging May Vary | 6 Boxes, 60 Tissues per Box
50K
▲ 0.0%vs. prior month
$850.5K
latest month
12-month trend
B0040ZOD04
Scott Professional Multifold Paper Towels, Bulk, 16 x 250 Sheets (01840) | Universal, Standard Tier, Absorbency Pockets, Compressed, Compatible with Universal Folded Towel Dispensers
30K
▲ 50.0%vs. prior month
$1M
latest month
12-month trend
B013SX3T08
Tork Multifold Hand Towel, Natural, 100% recycled, FSC certified, Compatible with H2 Dispensers, 16 packs x 250 sheets (MK520A) | Compatible with H2 Dispensers, 1-Ply, 100% Recycled, FSC Certified
20K
▲ 0.0%vs. prior month
$727K
latest month
12-month trend
B08LBN2JPS
Tens Towels 4 Piece Extra Large Bath Towels 30 x 60 Inches, Dark Grey | 100% Cotton, Larger & Lighter Weight, Quicker to Dry, Super Soft and Absorbent, Perfect for Bathroom
20K
▲ 0.0%vs. prior month
$719.8K
latest month
12-month trend
B00M6XTBJK
Tork Multifold Hand Towel White H2, 16 x 250 Towels, MB540A | Compatible with H2 Dispensers, 1-Ply, Universal, 100% Recycled Fibers
20K
▲ 0.0%vs. prior month
$722.2K
latest month
12-month trend
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Best Bathroom Towels Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Bounty is the best-performing bathroom towels brand in July 2026, moving 100,000 units across 1 ASIN for 35.7% of Top 10 volume. Kleenex follows with 60,000 units (21.4%), ahead of Tork on 40,000 units (14.3%).
With 8 brands splitting the Top 10 and 71.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $29.99 to $41.03, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Bounty
1 ASIN in Top 10
35.7%
Units
100K
Revenue
$3.1M
Avg. price
$29.99
B0DQYP1L95
$29.99·★4.8·235.7K revsBounty Quick-Size Paper Towels, White, 8 Family Triple Rolls = 27 Regular Rolls
Units sold100K
Kleenex
2 ASINs in Top 10
21.4%
Units
60K
Revenue
$1.3M
Avg. price
$32.34
B00BFUSDO4
$17.69·★4.8·28K revsKleenex Disposable Paper Hand Towels, 6 Boxes, 60 Tissues per Box (360 Total Tissues), Packaging May Vary | 6 Boxes, 60 Tissues per Box
Units sold50KB0040ZOD0Y
$46.99·★4.6·20.3K revsKleenex Professional Multifold Paper Towels, Bulk, 16 x 150 Sheets (01890) | Universal, Premium Tier, Absorbency Pockets, White, Compatible with Universal Folded Towel Dispensers
Units sold10K
Tork
2 ASINs in Top 10
14.3%
Units
40K
Revenue
$1.4M
Avg. price
$41.03
B013SX3T08
$36.53·★4.4·6.5K revsTork Multifold Hand Towel, Natural, 100% recycled, FSC certified, Compatible with H2 Dispensers, 16 packs x 250 sheets (MK520A) | Compatible with H2 Dispensers, 1-Ply, 100% Recycled, FSC Certified
Units sold20KB00M6XTBJK
$45.53·★4.2·3.8K revsTork Multifold Hand Towel White H2, 16 x 250 Towels, MB540A | Compatible with H2 Dispensers, 1-Ply, Universal, 100% Recycled Fibers
Units sold20K
Trending Bathroom Towels Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0BB29GC7W leads positive momentum with ▲ 200.0% MoM growth on 6K units, with B0G3B1TXHM close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BB29GC7W
GLAMBURG 100% Cotton 2 Pack Oversized Bath Towel Set 28x55 Inches, Ultra Soft Highly Absorbant Compact Quickdry & Lightweight Large Bath Towels, Ideal for Gym Travel Camp Pool - Black
Price
$13.86
Rating
4.0
Reviews
5.2K
Latest month sales
B0G3B1TXHM
Utopia Towels 6 Pack Medium Bath Towels, 24x48 in, 500 GSM Cotton, White | Highly Absorbent, Quick-Drying, Ideal for Hotel, Spa & Home Bathroom
Price
$34.99
Rating
4.2
Reviews
13.8K
Latest month sales
B07SW4HB3N
Utopia Towels 4 Pack Bath Towels Set, 27 by 54 Inches, 100% Ring Spun Cotton, Quick Dry, Highly Absorbent, Soft Feel Towels, Perfect for Daily Use, Grey | Soft Luxurious Ring Spun Cotton Bath Towels - Lightweight, Highly Absorbent, Quick-Drying, Ideal for Daily Use
Unlock to view ASIN details and product titles
Price
$25.26
Rating
4.3
Reviews
16.7K
Latest month sales
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