Wash Cloth Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Wash Cloth sales on Amazon US totaled 691,000 units in July 2026 (▼ 10.3% vs. the prior month), generating an estimated $10,102,430 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.3% of unit volume and 62.8% of revenue, while a typical listing is priced at $13.87. The keyword itself pulled 21,803 Amazon queries over the same period (▲ 5.6% MoM).
Zooming out to the 12-month window ending July 2026, the wash cloth Top 50 moved 7,634,200 units and $113,572,987 in cumulative sales — an average of 636,183 units and $9,464,416 per month. Monthly throughput topped out at 770,500 units in June 2026 and dipped to 415,100 in May 2026, leaving the latest reading 11.3% higher than August 2025.
Wash Cloth Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
691K
▼ 10.3% MoM
Monthly Revenue 2026/07
$10.1M
▼ 10.7% MoM
Top 10 Market Share 2026/07
59.3%
Wash Cloth Market Share & Sales Concentration on Amazon US — July 2026
The most-sold wash cloth listing on Amazon US in July 2026 is ASIN B07PBXXNCY (Brand: CLEAN SKIN CLUB), which sold 100,000 units at $17.95 apiece — equal to 14.5% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 410,000 units and $6,340,700 in July 2026 — 59.3% of unit volume and 62.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Wash Cloth' on Amazon
July 2026
Is 59.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07PBXXNCY
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0BJMV9BXJ
Tide PODS laundry detergent pacs, 3-in-1 Stain Remover, Odor Fighter, Color Protector, 112 Count, HE compatible, Spring Meadow Scent
70K
▲ 0.0%vs. prior month
$1.9M
latest month
12-month trend
B08GF7YGCD
Earth Breeze Laundry Detergent Sheets Fresh Scent 60 Loads | Eco Liquidless Soap - Travel-Friendly for Hot & Cold Cycles, Tackles Tough Stains & Odors - Gentle on Sensitive Skin
50K
▼ 16.7%vs. prior month
$699.5K
latest month
12-month trend
B08BRJHJF9
USANOOKS Microfiber Cleaning Cloth Grey - 12 Pcs (12.5"x12.5") - High Performance - 1200 Washes, Ultra Absorbent Microfiber Towel Weave Grime & Liquid for Streak-Free Mirror Shine - Car Washing Cloth
40K
▲ 0.0%vs. prior month
$270.4K
latest month
12-month trend
B009FUF6DM
Amazon Basics Microfiber Cleaning Cloths, Ultra Absorbent, Lint Free, Streak Free, Non-Abrasive, Reusable and Washable, 16" x 12", Blue/White/Yellow, Pack of 24
30K
▲ 50.0%vs. prior month
$304.2K
latest month
12-month trend
B01B0ADMP8
SHOUT Color Catcher Dye-Trapping Laundry Sheets, 72 Count, (1-Pack) | Allows Mixed Whites & Colors in Load, Prevents Color Bleeding & Fading, Keeps Clothes Bright, Works in All Water Temperatures
30K
▼ 25.0%vs. prior month
$347.1K
latest month
12-month trend
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Best Wash Cloth Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CLEAN SKIN CLUB is the best-performing wash cloth brand in July 2026, moving 130,000 units across 2 ASINs for 31.7% of Top 10 volume. Tide follows with 70,000 units (17.1%), ahead of Earth Breeze on 50,000 units (12.2%).
With 9 brands splitting the Top 10 and 61.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.99 to $24.67, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CLEAN SKIN CLUB
2 ASINs in Top 10
31.7%
Units
130K
Revenue
$2.3M
Avg. price
$17.95
B07PBXXNCY
$17.95·★4.7·51.8K revsClean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
Units sold100KB0F4GPMC2M
$17.95·★4.7·51.8K revsReduces Fine Lines and Wrinkles in 6 weeks or Less, CLEAN SKIN CLUB Healthy Aging Clean Towels® XL, Disposable Face Towels, XL - 1 Pack (50 count)
Units sold30K
Tide
1 ASIN in Top 10
17.1%
Units
70K
Revenue
$1.9M
Avg. price
$24.67
B0BJMV9BXJ
$24.67·★4.8·277.1K revsTide PODS laundry detergent pacs, 3-in-1 Stain Remover, Odor Fighter, Color Protector, 112 Count, HE compatible, Spring Meadow Scent
Units sold70K
Earth Breeze
1 ASIN in Top 10
12.2%
Units
50K
Revenue
$699.5K
Avg. price
$13.99
B08GF7YGCD
$13.99·★4.4·75.2K revsEarth Breeze Laundry Detergent Sheets Fresh Scent 60 Loads | Eco Liquidless Soap - Travel-Friendly for Hot & Cold Cycles, Tackles Tough Stains & Odors - Gentle on Sensitive Skin
Units sold50K
Trending Wash Cloth Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B07CFRZHS5 leads positive momentum with ▲ 3900.0% MoM growth on 4K units, with B07C42JWNT close behind at ▲ 900.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07CFRZHS5
Amazon Basics Highly Absorbent Cotton Washcloths for Bathroom, Soft, Machine Washable, Fade-Resistant, 12 x 12 in, White, 12-Pack
Price
$10.49
Rating
4.6
Reviews
75.6K
Latest month sales
B07C42JWNT
Amazon Basics Highly Absorbent Cotton Washcloths for Face, Soft, Machine Washable, Fade Resistant, 12 x 12 in, Black, 12-Pack
Price
$10.07
Rating
4.6
Reviews
75.6K
Latest month sales
B0CYT2JKRP
HOMEXCEL Microfiber Cleaning Cloth 12 Pack, 12.5 x 12.5 inch Microfiber Towels for Cars, Ultra Absorbent Washing Cloth, Lint Free Streak Free Cleaning Rags for Car, Kitchen, and Window (Grey)
Unlock to view ASIN details and product titles
Price
$6.99
Rating
4.5
Reviews
11.4K
Latest month sales
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