White Washcloths Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
White Washcloths sales on Amazon US totaled 231,500 units in July 2026 (▲ 1.6% vs. the prior month), generating an estimated $4,131,617 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.7% of unit volume and 71.8% of revenue, while a typical listing is priced at $18.08. The keyword itself pulled 20,965 Amazon queries over the same period (▲ 3.0% MoM).
Zooming out to the 12-month window ending July 2026, the white washcloths Top 50 moved 2,515,050 units and $44,156,736 in cumulative sales — an average of 209,588 units and $3,679,728 per month. Monthly throughput topped out at 231,500 units in July 2026 and dipped to 142,700 in May 2026, leaving the latest reading 7.9% higher than August 2025.
White Washcloths Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
231.5K
▲ 1.6% MoM
Monthly Revenue 2026/07
$4.1M
▲ 2.4% MoM
Top 10 Market Share 2026/07
71.7%
White Washcloths Market Share & Sales Concentration on Amazon US — July 2026
The most-sold white washcloths listing on Amazon US in July 2026 is ASIN B07PBXXNCY (Brand: CLEAN SKIN CLUB), which sold 100,000 units at $17.95 apiece — equal to 43.2% of every unit tracked in this report and 10.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 166,000 units and $2,965,100 in July 2026 — 71.7% of unit volume and 71.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'White Washcloths' on Amazon
July 2026
![Infinitee Xclusives 100% Cotton Luxury Wash Cloths for Showering - 12 Pack | Washcloths [13x13] - Soft and Absorbent Face Towels for Bathroom Wash Clothes - Gym, Spa & Hotel Use (ASIN B09NHVSLV4), rank #9 by monthly sales volume for 'White Washcloths' on Amazon](https://m.media-amazon.com/images/I/819JsjMu4QL._AC_UY512_.jpg)
Is 71.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07PBXXNCY
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B010S5VXKC
Amazon Basics Fast Drying Cotton Washcloths for Bathroom, Machine Washable, Soft and Highly Absorbent, 12 x 12 in, White, 24-Pack
10K
▲ 0.0%vs. prior month
$180.9K
latest month
12-month trend
B09ZYRCNJH
Utopia Towels 12 Pack Washcloths, 12x12 in, 100% Cotton, White | Premium 100% Ring Spun Cotton Face Cloths - Highly Absorbent, Fast Drying Soft Feel Fingertip Towels for Daily Use
10K
▲ 42.9%vs. prior month
$130.6K
latest month
12-month trend
B0CBCC4HWK
Lovely Care 12 Pack Muslin Burp Cloths 100% Cotton Muslin Cloths Large 20''x10'' Extra Soft and Absorbent Baby Burping Cloth - White
10K
▲ 0.0%vs. prior month
$136.4K
latest month
12-month trend
B007JCHA6E
Utopia Towels 24 Pack Cotton Washcloths Set, 100% Ring Spun Cotton, Premium Quality Flannel Face Cloths, Highly Absorbent and Soft Feel Fingertip Towels, White
7K
▼ 22.2%vs. prior month
$141.4K
latest month
12-month trend
B0103XVVME
Luxury White Hand Towels - Soft 100% Turkish Cotton | Highly Absorbent Hotel spa Bathroom Towel Collection | 16x30 Inch | Set of 6
7K
▲ 0.0%vs. prior month
$157.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best White Washcloths Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CLEAN SKIN CLUB is the best-performing white washcloths brand in July 2026, moving 100,000 units across 1 ASIN for 60.2% of Top 10 volume. Utopia Towels follows with 17,000 units (10.2%), ahead of White Classic on 12,000 units (7.2%).
With 8 brands splitting the Top 10 and 77.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $15.49 to $34.48, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CLEAN SKIN CLUB
1 ASIN in Top 10
60.2%
Units
100K
Revenue
$1.8M
Avg. price
$17.95
B07PBXXNCY
$17.95·★4.7·51.8K revsClean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
Units sold100K
Utopia Towels
2 ASINs in Top 10
10.2%
Units
17K
Revenue
$272K
Avg. price
$15.49
B09ZYRCNJH
$13.29·★4.6·75K revsUtopia Towels 12 Pack Washcloths, 12x12 in, 100% Cotton, White | Premium 100% Ring Spun Cotton Face Cloths - Highly Absorbent, Fast Drying Soft Feel Fingertip Towels for Daily Use
Units sold10KB007JCHA6E
$17.69·★4.6·75K revsUtopia Towels 24 Pack Cotton Washcloths Set, 100% Ring Spun Cotton, Premium Quality Flannel Face Cloths, Highly Absorbent and Soft Feel Fingertip Towels, White
Units sold7K
White Classic
2 ASINs in Top 10
7.2%
Units
12K
Revenue
$375K
Avg. price
$34.48
B0103XVVME
$23.97·★4.5·24.9K revsLuxury White Hand Towels - Soft 100% Turkish Cotton | Highly Absorbent Hotel spa Bathroom Towel Collection | 16x30 Inch | Set of 6
Units sold7KB01056KA58
$44.99·★4.4·13.1K revsWhite Classic Luxury Bath Towels Set of 4 Large - 700 GSM Turkish Cotton Ultra Soft Bath Towels 27x54 | Highly Absorbent and Quick Dry | Hotel Towels for Bathroom Luxury, Plush Shower Towels, White
Units sold5K
Trending White Washcloths Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07PF3B1K5 booked 6K units at $9.99, with ▲ 20.0% MoM change. On the growth side, B07CFRZHS5 leads positive momentum with ▲ 3900.0% MoM growth on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07PF3B1K5
HIPHOP PANDA Ultra Soft Baby Washcloths, 2-Layer Absorbent Wash Cloths | Reusable Newborn Wipes for Delicate Skin | Rayon Made from Bamboo Towel for Bath Face Body | Registry Ready | 6 Pack White
Price
$9.99
Rating
4.8
Reviews
29.7K
Latest month sales
B01056KA58
White Classic Luxury Bath Towels Set of 4 Large - 700 GSM Turkish Cotton Ultra Soft Bath Towels 27x54 | Highly Absorbent and Quick Dry | Hotel Towels for Bathroom Luxury, Plush Shower Towels, White
Price
$44.99
Rating
4.4
Reviews
13.1K
Latest month sales
B07CFRZHS5
Amazon Basics Highly Absorbent Cotton Washcloths for Bathroom, Soft, Machine Washable, Fade-Resistant, 12 x 12 in, White, 12-Pack
Unlock to view ASIN details and product titles
Price
$10.49
Rating
4.6
Reviews
75.6K
Latest month sales
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