Viva Paper Towels Signature Cloth Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Viva Paper Towels Signature Cloth sales on Amazon US totaled 1,352,000 units in July 2026 (▼ 1.2% vs. the prior month), generating an estimated $26,170,870 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.3% of unit volume and 65.7% of revenue, while a typical listing is priced at $21.47. The keyword itself pulled 23,537 Amazon queries over the same period (▲ 0.1% MoM).
Zooming out to the 12-month window ending July 2026, the viva paper towels signature cloth Top 50 moved 13,977,200 units and $267,010,419 in cumulative sales — an average of 1,164,767 units and $22,250,868 per month. Monthly throughput topped out at 1,368,800 units in June 2026 and dipped to 939,700 in May 2026, leaving the latest reading 28.7% higher than August 2025.
Viva Paper Towels Signature Cloth Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.4M
▼ 1.2% MoM
Monthly Revenue 2026/07
$26.2M
▼ 2.4% MoM
Top 10 Market Share 2026/07
67.3%
Viva Paper Towels Signature Cloth Market Share & Sales Concentration on Amazon US — July 2026
The most-sold viva paper towels signature cloth listing on Amazon US in July 2026 is ASIN B00HSC9F2C (Brand: Clorox), which sold 100,000 units at $10.23 apiece — equal to 7.4% of every unit tracked in this report.
The Top 10 ASINs account for 910,000 units and $17,182,700 in July 2026 — 67.3% of unit volume and 65.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Viva Paper Towels Signature Cloth' on Amazon
July 2026
Is 67.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00HSC9F2C
Clorox Disinfecting Wipes Back to School Variety Pack, 75 Count Each, Pack of 3 (Package May Vary)
100K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B079VP6DH5
Bounty Paper Towels Quick Size, White, 16 Family Rolls = 40 Regular Rolls
100K
▲ 0.0%vs. prior month
$4.5M
latest month
12-month trend
B07PBXXNCY
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B09BWFX1L6
Amazon Basics 2-Ply Flex-Sheets Paper Towels, 12 Basics Rolls = 40 Regular Rolls, Everyday Value with 150 Sheets per Roll, Packaging May Vary
100K
▲ 0.0%vs. prior month
$2M
latest month
12-month trend
B0DF8RSVJK
Scott Paper Towels, Choose-A-Sheet, 6 Double Rolls, 108 Sheets Per Roll
100K
▲ 0.0%vs. prior month
$684K
latest month
12-month trend
B0DQYP1L95
Bounty Quick-Size Paper Towels, White, 8 Family Triple Rolls = 27 Regular Rolls
100K
▲ 0.0%vs. prior month
$3.1M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Viva Paper Towels Signature Cloth Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Bounty is the best-performing viva paper towels signature cloth brand in July 2026, moving 300,000 units across 3 ASINs for 33.0% of Top 10 volume. Clorox follows with 100,000 units (11.0%), ahead of CLEAN SKIN CLUB on 100,000 units (11.0%).
Volume is spread across 8 brands, with the top three holding 54.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $10.23 to $26.82, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Bounty
3 ASINs in Top 10
33.0%
Units
300K
Revenue
$8.3M
Avg. price
$26.82
B079VP6DH5
$43.49·★4.8·235.9K revsBounty Paper Towels Quick Size, White, 16 Family Rolls = 40 Regular Rolls
Units sold100KB0DQYP1L95
$29.99·★4.8·235.9K revsBounty Quick-Size Paper Towels, White, 8 Family Triple Rolls = 27 Regular Rolls
Units sold100KB0DQYR6X8R
$6.97·★4.8·22.4K revsBounty Select-A-Size Paper Towels, White, 2 Triple Rolls = 6 Regular Rolls
Units sold100K
Clorox
1 ASIN in Top 10
11.0%
Units
100K
Revenue
$1.2M
Avg. price
$10.23
B00HSC9F2C
$10.23·★4.8·120.8K revsClorox Disinfecting Wipes Back to School Variety Pack, 75 Count Each, Pack of 3 (Package May Vary)
Units sold100K
CLEAN SKIN CLUB
1 ASIN in Top 10
11.0%
Units
100K
Revenue
$1.8M
Avg. price
$17.95
B07PBXXNCY
$17.95·★4.8·44.4K revsClean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
Units sold100K
Trending Viva Paper Towels Signature Cloth Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FN4VKRWW leads positive momentum with ▲ 800.0% MoM growth on 9K units, with B0CZ5THL73 close behind at ▲ 100.0% MoM on 60K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FN4VKRWW
Sparkle Pick-A-Size Paper Towels, Spirited Prints, 2 Double Rolls, Strong 2 Ply Towels for Kitchen Cleanup and Everyday Messes
Price
$3.84
Rating
4.6
Reviews
349
Latest month sales
B0CZ5THL73
Bounty Essentials Select-A-Size Paper Towels, 6 Double Rolls, White, 108 Sheets Per Roll
Price
$7.97
Rating
4.6
Reviews
22.5K
Latest month sales
B09RNV2P21
Caboo Tree Free Paper Towels, 2 Rolls, Tree Free, Plastic Free, Earth Friendly, Sustainable Kitchen Paper Towels with Strong 2 Ply Sheets
Unlock to view ASIN details and product titles
Price
$7.79
Rating
4.4
Reviews
145
Latest month sales
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