Paper Towels Bulk Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Paper Towels Bulk sales on Amazon US totaled 1,754,000 units in July 2026 (▲ 1.4% vs. the prior month), generating an estimated $37,186,610 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.3% of unit volume and 50.8% of revenue, while a typical listing is priced at $26.89. The keyword itself pulled 212,267 Amazon queries over the same period (▲ 54.6% MoM).
Zooming out to the 12-month window ending July 2026, the paper towels bulk Top 50 moved 18,039,700 units and $378,499,150 in cumulative sales — an average of 1,503,308 units and $31,541,596 per month. Monthly throughput topped out at 1,754,000 units in July 2026 and dipped to 1,226,000 in May 2026, leaving the latest reading 32.3% higher than August 2025.
Paper Towels Bulk Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.8M
▲ 1.4% MoM
Monthly Revenue 2026/07
$37.2M
▼ 0.4% MoM
Top 10 Market Share 2026/07
55.3%
Paper Towels Bulk Market Share & Sales Concentration on Amazon US — July 2026
The most-sold paper towels bulk listing on Amazon US in July 2026 is ASIN B079VP6DH5 (Brand: Bounty), which sold 100,000 units at $43.49 apiece — equal to 5.7% of every unit tracked in this report.
The Top 10 ASINs account for 970,000 units and $18,888,800 in July 2026 — 55.3% of unit volume and 50.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Paper Towels Bulk' on Amazon
July 2026
Is 55.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B079VP6DH5
Bounty Paper Towels Quick Size, White, 16 Family Rolls = 40 Regular Rolls
100K
▲ 0.0%vs. prior month
$4.5M
latest month
12-month trend
B07BGLT25K
Scott ComfortPlus Toilet Paper, 12 Triple Rolls, 231 Sheets per Roll, Septic-Safe, 1-Ply Toilet Tissue
100K
▲ 0.0%vs. prior month
$568K
latest month
12-month trend
B07MHJFRBJ
Bounty Quick Size Paper Towels, White, 8 Family Rolls
100K
▲ 0.0%vs. prior month
$2.4M
latest month
12-month trend
B09BWFX1L6
Amazon Basics 2-Ply Flex-Sheets Paper Towels, 12 Basics Rolls = 40 Regular Rolls, Everyday Value with 150 Sheets per Roll, Packaging May Vary
100K
▲ 0.0%vs. prior month
$2M
latest month
12-month trend
B09NW92T8Q
Sparkle Pick-A-Size Paper Towels, 6 Double Rolls (660 Sheets Total) - Strong 2-Ply Towels for Kitchen Cleanup and Everyday Messes
100K
▲ 0.0%vs. prior month
$749K
latest month
12-month trend
B0DF8RSVJK
Scott Paper Towels, Choose-A-Sheet, 6 Double Rolls, 108 Sheets Per Roll
100K
▲ 0.0%vs. prior month
$684K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Paper Towels Bulk Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Bounty is the best-performing paper towels bulk brand in July 2026, moving 500,000 units across 5 ASINs for 51.5% of Top 10 volume. Scott follows with 200,000 units (20.6%), ahead of Amazon Basics on 100,000 units (10.3%).
With 5 brands splitting the Top 10 and 82.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.26 to $24.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Bounty
5 ASINs in Top 10
51.5%
Units
500K
Revenue
$12.9M
Avg. price
$24.97
B079VP6DH5
$43.49·★4.8·235.7K revsBounty Paper Towels Quick Size, White, 16 Family Rolls = 40 Regular Rolls
Units sold100KB07MHJFRBJ
$24.42·★4.8·235.7K revsBounty Quick Size Paper Towels, White, 8 Family Rolls
Units sold100KB0DQYP1L95
$29.99·★4.8·235.7K revsBounty Quick-Size Paper Towels, White, 8 Family Triple Rolls = 27 Regular Rolls
Units sold100KB0DQYPYVB6
$19.96·★4.8·22.2K revsBounty Select-A-Size Paper Towels, White, 8 Triple Rolls = 24 Regular Roll
Units sold100KB0DQYR6X8R
$6.97·★4.8·22.2K revsBounty Select-A-Size Paper Towels, White, 2 Triple Rolls = 6 Regular Rolls
Units sold100K
Scott
2 ASINs in Top 10
20.6%
Units
200K
Revenue
$1.3M
Avg. price
$6.26
B07BGLT25K
$5.68·★4.5·148K revsScott ComfortPlus Toilet Paper, 12 Triple Rolls, 231 Sheets per Roll, Septic-Safe, 1-Ply Toilet Tissue
Units sold100KB0DF8RSVJK
$6.84·★4.6·45.8K revsScott Paper Towels, Choose-A-Sheet, 6 Double Rolls, 108 Sheets Per Roll
Units sold100K
Amazon Basics
1 ASIN in Top 10
10.3%
Units
100K
Revenue
$2M
Avg. price
$22.86
B09BWFX1L6
$22.86·★4.1·73.5K revsAmazon Basics 2-Ply Flex-Sheets Paper Towels, 12 Basics Rolls = 40 Regular Rolls, Everyday Value with 150 Sheets per Roll, Packaging May Vary
Units sold100K
Trending Paper Towels Bulk Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B074CR89QG booked 70K units at $26.41, with ▲ 0.0% MoM change. On the growth side, B0DQLN5PFY leads positive momentum with ▲ 133.3% MoM growth on 7K units, with B0CZ5THL73 close behind at ▲ 100.0% MoM on 60K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B074CR89QG
Amazon Brand - Presto! Ultra-Strong Premium Paper Towels, 158 Sheet Huge Roll - Flex-a-Size, 12 Rolls (2 Packs of 6), Equivalent to 38 Regular Rolls, White
Price
$26.41
Rating
4.6
Reviews
115.4K
Latest month sales
B0DQLN5PFY
Bounty Paper Towels Select-A-Size, White, 6 Triple Rolls = 18 Regular Rolls
Price
$16.99
Rating
4.8
Reviews
83.8K
Latest month sales
B0CZ5THL73
Bounty Essentials Select-A-Size Paper Towels, 6 Double Rolls, White, 108 Sheets Per Roll
Unlock to view ASIN details and product titles
Price
$7.97
Rating
4.6
Reviews
22.4K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this paper towels bulk report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card