Vitamina D Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Vitamina D sales on Amazon US totaled 899,000 units in July 2026 (▼ 8.8% vs. the prior month), generating an estimated $14,930,600 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.8% of unit volume and 44.2% of revenue, while a typical listing is priced at $16.56. The keyword itself pulled 25,997 Amazon queries over the same period (▲ 5.7% MoM).
Zooming out to the 12-month window ending July 2026, the vitamina d Top 50 moved 10,241,000 units and $170,010,980 in cumulative sales — an average of 853,417 units and $14,167,582 per month. Monthly throughput topped out at 986,000 units in June 2026 and dipped to 518,000 in May 2026, leaving the latest reading 16.1% higher than August 2025.
Vitamina D Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
899K
▼ 8.8% MoM
Monthly Revenue 2026/07
$14.9M
▼ 6.5% MoM
Top 10 Market Share 2026/07
47.8%
Vitamina D Market Share & Sales Concentration on Amazon US — July 2026
The most-sold vitamina d listing on Amazon US in July 2026 is ASIN B07255MPRN (Brand: Sports Research), which sold 90,000 units at $23.95 apiece — equal to 10.0% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 430,000 units and $6,598,300 in July 2026 — 47.8% of unit volume and 44.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Vitamina D' on Amazon
July 2026
Is 47.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07255MPRN
Sports Research® Vegan Vitamin D3 + K2 w/Coconut Oil, 60 Count Plantgels™ | Plant-Based Vitamin D 5000iu/125mcg & Soy-Free Vitamin K 100mcg for Bone & Immune Support - Vegan Certified · Non-GMO
90K
▼ 10.0%vs. prior month
$2.2M
latest month
12-month trend
B004U3Y8OM
Nature Made Vitamin D3 1000 IU (25 mcg), 300 Vitamin D Softgels | Vitamin D Supplement for Immune, Bone, Teeth and Muscle Health Support, 300 Day Supply
50K
▲ 0.0%vs. prior month
$487K
latest month
12-month trend
B00GB85JR4
NatureWise Vitamin D3 5000IU Supplement, Immune Support, 360 Mini Softgels | Vitamin D 125 mcg - Organic Extra Virgin Olive Oil - Muscle & Bone Support - Gluten Free & USA Manufactured - 1-Year Supply
50K
▲ 0.0%vs. prior month
$749.5K
latest month
12-month trend
B09SR2KX9D
Nature Made Vitamin D3 K2 Supplement, 30 Softgels | Vitamin D 5000 IU (125 mcg) for Immune, Bone, Teeth and Muscle Health Support, 30 Day Supply
50K
▼ 28.6%vs. prior month
$634.5K
latest month
12-month trend
B001F71XAI
One A Day Multivitamin for Men - Daily Mens Multivitamins with Vitamin D, Zinc, Folic Acid, and B Vitamins, Physical Energy Support, 200 Count
40K
▼ 33.3%vs. prior month
$608K
latest month
12-month trend
B004GJYTF8
Nature Made Vitamin D3 2000 IU (50 mcg), 250 Vitamin D Softgels | Vitamin D Supplement for Immune, Bone, Teeth and Muscle Health Support, 250 Day Supply
30K
▲ 0.0%vs. prior month
$472.5K
latest month
12-month trend
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Best Vitamina D Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nature Made is the best-performing vitamina d brand in July 2026, moving 160,000 units across 4 ASINs for 37.2% of Top 10 volume. Sports Research follows with 90,000 units (20.9%), ahead of NatureWise on 50,000 units (11.6%).
With 7 brands splitting the Top 10 and 69.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.11 to $23.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nature Made
4 ASINs in Top 10
37.2%
Units
160K
Revenue
$1.8M
Avg. price
$11.11
B004U3Y8OM
$8.44·★4.8·61.2K revsNature Made Vitamin D3 1000 IU (25 mcg), 300 Vitamin D Softgels | Vitamin D Supplement for Immune, Bone, Teeth and Muscle Health Support, 300 Day Supply
Units sold50KB09SR2KX9D
$12.59·★4.7·10.9K revsNature Made Vitamin D3 K2 Supplement, 30 Softgels | Vitamin D 5000 IU (125 mcg) for Immune, Bone, Teeth and Muscle Health Support, 30 Day Supply
Units sold50KB004GJYTF8
$15.99·★4.8·25.1K revsNature Made Vitamin D3 2000 IU (50 mcg), 250 Vitamin D Softgels | Vitamin D Supplement for Immune, Bone, Teeth and Muscle Health Support, 250 Day Supply
Units sold30KB004U3Y8SI
$7.41·★4.8·61.2K revsNature Made Vitamin D3 1000 IU (25 mcg), 180 Vitamin D Softgels | Vitamin D Supplement for Immune, Bone, Teeth and Muscle Health Support, 180 Day Supply
Units sold30K
Sports Research
1 ASIN in Top 10
20.9%
Units
90K
Revenue
$2.2M
Avg. price
$23.95
B07255MPRN
$23.95·★4.8·54.6K revsSports Research® Vegan Vitamin D3 + K2 w/Coconut Oil, 60 Count Plantgels™ | Plant-Based Vitamin D 5000iu/125mcg & Soy-Free Vitamin K 100mcg for Bone & Immune Support - Vegan Certified · Non-GMO
Units sold90K
NatureWise
1 ASIN in Top 10
11.6%
Units
50K
Revenue
$749.5K
Avg. price
$11.98
B00GB85JR4
$11.98·★4.8·158.6K revsNatureWise Vitamin D3 5000IU Supplement, Immune Support, 360 Mini Softgels | Vitamin D 125 mcg - Organic Extra Virgin Olive Oil - Muscle & Bone Support - Gluten Free & USA Manufactured - 1-Year Supply
Units sold50K
Trending Vitamina D Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B004U3Y8NI leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B0F9F5JWXW close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B004U3Y8NI
Nature Made Vitamin D3 2000 IU (50 mcg), 220 Vitamin D Tablets | Vitamin D Supplement for Immune, Bone, Teeth and Muscle Health Support, 220 Day Supply
Price
$13.78
Rating
4.7
Reviews
26.5K
Latest month sales
B0F9F5JWXW
VEV Corefeel Vitamin D3 K2 10,000 IU Magnesium Supplement, 300 Softgels | Vitamin K2 as MK-7, Coconut Oil, Magnesium Glycinate & Malate, Zinc Citrate
Price
$19.98
Rating
4.7
Reviews
3K
Latest month sales
B07YM8MCWN
Nature Made Vitamin D3 5000 IU per Serving, 150 Vitamin D Gummies | Extra Strength Vitamin D Gummies for Adults for Immune, Bone, Teeth and Muscle Health Support, Fruit Flavors, 75 Day Supply
Unlock to view ASIN details and product titles
Price
$15.20
Rating
4.7
Reviews
11.5K
Latest month sales
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