Vitamin E Capsules Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Vitamin E Capsules sales on Amazon US totaled 94,400 units in July 2026 (▼ 8.3% vs. the prior month), generating an estimated $1,603,522 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.1% of unit volume and 44.0% of revenue, while a typical listing is priced at $21.15. The keyword itself pulled 28,497 Amazon queries over the same period (▲ 2.0% MoM).
Zooming out to the 12-month window ending July 2026, the vitamin e capsules Top 50 moved 1,162,750 units and $19,926,485 in cumulative sales — an average of 96,896 units and $1,660,540 per month. Monthly throughput topped out at 107,200 units in November 2025 and dipped to 59,250 in May 2026, leaving the latest reading 8.5% lower than August 2025.
Vitamin E Capsules Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
94.4K
▼ 8.3% MoM
Monthly Revenue 2026/07
$1.6M
▼ 6.9% MoM
Top 10 Market Share 2026/07
56.1%
Vitamin E Capsules Market Share & Sales Concentration on Amazon US — July 2026
The most-sold vitamin e capsules listing on Amazon US in July 2026 is ASIN B002QMB57C (Brand: Nature's Bounty), which sold 10,000 units at $7.88 apiece — equal to 10.6% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 53,000 units and $706,030 in July 2026 — 56.1% of unit volume and 44.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Vitamin E Capsules' on Amazon
July 2026
Is 56.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B002QMB57C
Nature's Bounty Vitamin E 1000 IU Softgels, 60 Count | Supports Antioxidant Health & Immune System, 1 Serving per Day, No Gluten
10K
▲ 0.0%vs. prior month
$78.3K
latest month
12-month trend
B0002VG3PS
Nature Made Vitamin E 180 mg (400 IU) dl-Alpha, 180 Softgels | Dietary Supplement for Antioxidant and Skin Support, Vitamin E Supports a Healthy Immune System, 180 Day Supply
8K
▼ 11.1%vs. prior month
$111.2K
latest month
12-month trend
B00008I8NN
Nature Made Vitamin E 180 mg (400 IU) dl-Alpha, 300 Softgels | Dietary Supplement for Antioxidant and Skin Support, Vitamin E Supports a Healthy Immune System, 300 Day Supply
8K
▼ 20.0%vs. prior month
$154.6K
latest month
12-month trend
B0CPLF58RC
NatureWise Vitamin E 400 IU Softgels (180mg DL-Alpha) - Dairy, Gluten & Soy Free - Non-GMO Antioxidant-Rich Dietary Supplement for Skin, Heart, and Immune Health Support - 4-Month Supply, 120 Count
5K
▼ 28.6%vs. prior month
$48.7K
latest month
12-month trend
B07BFSFCDS
Amazon Elements Vitamin E, 400 IU, 100 Softgels, 100 days of supply (Packaging may vary)
4K
▲ 0.0%vs. prior month
$35.8K
latest month
12-month trend
B0C2SY3BG3
NatureBell Vitamin E 1,000 IU, 300 Softgels | 3rd Party Tested Antioxidant Supplement for Skin, Heart & Brain Health Support, High Potency*, Gluten-Free & Non-GMO
4K
▲ 0.0%vs. prior month
$94.6K
latest month
12-month trend
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Best Vitamin E Capsules Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nature Made is the best-performing vitamin e capsules brand in July 2026, moving 19,000 units across 3 ASINs for 35.8% of Top 10 volume. Nature's Bounty follows with 10,000 units (18.9%), ahead of NatureWise on 9,000 units (17.0%).
With 6 brands splitting the Top 10 and 71.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.42 to $14.14, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nature Made
3 ASINs in Top 10
35.8%
Units
19K
Revenue
$289.7K
Avg. price
$14.14
B0002VG3PS
$13.89·★4.8·37.6K revsNature Made Vitamin E 180 mg (400 IU) dl-Alpha, 180 Softgels | Dietary Supplement for Antioxidant and Skin Support, Vitamin E Supports a Healthy Immune System, 180 Day Supply
Units sold8KB00008I8NN
$21.32·★4.8·37.6K revsNature Made Vitamin E 180 mg (400 IU) dl-Alpha, 300 Softgels | Dietary Supplement for Antioxidant and Skin Support, Vitamin E Supports a Healthy Immune System, 300 Day Supply
Units sold8KB0012DENSE
$7.20·★4.8·4.7K revsNature Made Vitamin E 180 mg (400 IU) dl-Alpha, 100 Softgels | Dietary Supplement for Antioxidant and Skin Support, Vitamin E Supports a Healthy Immune System, 100 Day Supply
Units sold3K
Nature's Bounty
1 ASIN in Top 10
18.9%
Units
10K
Revenue
$78.3K
Avg. price
$7.88
B002QMB57C
$7.88·★4.7·15.3K revsNature's Bounty Vitamin E 1000 IU Softgels, 60 Count | Supports Antioxidant Health & Immune System, 1 Serving per Day, No Gluten
Units sold10K
NatureWise
2 ASINs in Top 10
17.0%
Units
9K
Revenue
$80.7K
Avg. price
$7.42
B0CPLF58RC
$8.05·★4.7·7K revsNatureWise Vitamin E 400 IU Softgels (180mg DL-Alpha) - Dairy, Gluten & Soy Free - Non-GMO Antioxidant-Rich Dietary Supplement for Skin, Heart, and Immune Health Support - 4-Month Supply, 120 Count
Units sold5KB0CPKVBSFR
$6.79·★4.7·7K revsNatureWise Vitamin E 400 IU Softgels (180mg DL-Alpha) - Dairy, Gluten, and Soy Free, Non-GMO Antioxidant Dietary Supplement for Skin, Heart, Eye, and Immune Health Support - 2-Month Supply, 60 Count
Units sold4K
Trending Vitamin E Capsules Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B001F0R6AQ leads positive momentum with ▲ 400.0% MoM growth on 1K units, with B0013OSMC0 close behind at ▲ 350.0% MoM on 900 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B001F0R6AQ
NOW Supplements, Vitamin E-400 IU, D-Alpha Tocopheryl, Antioxidant Protection, Softgels, 100 Count (Pack of 1)
Price
$11.60
Rating
4.7
Reviews
3.8K
Latest month sales
B0013OSMC0
NOW Foods Supplements, Vitamin E-400 IU, D-Alpha Tocopheryl, Antioxidant Protection*, 250 Softgels
Price
$19.99
Rating
4.7
Reviews
3.8K
Latest month sales
B07N2HZ2LW
Vitamin E Oil - 100% Pure & Natural, 42,900 IU. Repair Dry, Damaged Skin from Surgery & Acne, Age Spots & Wrinkles. Boost Collagen for Moisturized, Youthful-looking Skin. d-alpha tocopherol
Unlock to view ASIN details and product titles
Price
$24.97
Rating
4.6
Reviews
13.6K
Latest month sales
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