Vitamin E Oil For Skin Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Vitamin E Oil For Skin sales on Amazon US totaled 146,950 units in July 2026 (▼ 19.7% vs. the prior month), generating an estimated $1,939,739 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.6% of unit volume and 62.7% of revenue, while a typical listing is priced at $13.44. The keyword itself pulled 44,377 Amazon queries over the same period (▲ 5.3% MoM).
Zooming out to the 12-month window ending July 2026, the vitamin e oil for skin Top 50 moved 1,930,200 units and $27,278,882 in cumulative sales — an average of 160,850 units and $2,273,240 per month. Monthly throughput topped out at 183,000 units in June 2026 and dipped to 104,950 in May 2026, leaving the latest reading 14.6% lower than August 2025.
Vitamin E Oil For Skin Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
146.9K
▼ 19.7% MoM
Monthly Revenue 2026/07
$1.9M
▼ 24.9% MoM
Top 10 Market Share 2026/07
60.6%
Vitamin E Oil For Skin Market Share & Sales Concentration on Amazon US — July 2026
The most-sold vitamin e oil for skin listing on Amazon US in July 2026 is ASIN B00AREGVUM (Brand: Bio-Oil), which sold 10,000 units at $27.12 apiece — equal to 6.8% of every unit tracked in this report.
The Top 10 ASINs account for 89,000 units and $1,215,900 in July 2026 — 60.6% of unit volume and 62.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Vitamin E Oil For Skin' on Amazon
July 2026
Is 60.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00AREGVUM
Bio-Oil Skincare Body Oil Serum, Scars & Stretch Marks, 6.7 fl oz | Dermatologist Recommended, Vitamin E & A, Dry & Sensitive Skin, Non-Comedogenic, Face and Body, Scar Treatment
10K
▼ 50.0%vs. prior month
$290.5K
latest month
12-month trend
B000056W74
Palmer's Moisturizing Body Oil, Cocoa Butter Formula (8.5 Fl Oz) | Nourishing with Vitamin E, Radiant Looking Glow & Skin Hydration, Lightweight, Instant Absorption for Bath, Body and Shower
10K
▲ 0.0%vs. prior month
$74.8K
latest month
12-month trend
B001KYU1H2
Palmer's Skin Therapy Body Oil, Moisturizing Cocoa Butter Formula (5.1 Oz) | Deep Body Moisturizer for Dry, Damaged Skin with Vitamin E & Pure Argan Oil, Helps Imrove Appearance of Scars, Stretch Marks
10K
▲ 0.0%vs. prior month
$108.4K
latest month
12-month trend
B00J1FNW28
Palmer's Skin Therapy Face Oil, Moisturizing Cocoa Butter Formula (1 Fl Oz) | Hydrating Face Moisturizer, Vitamin E, C & 10 Pure Facial Oil Blend, Helps Reduce Fine Lines & Dark Spots, Rosehip Fragrance
10K
▲ 0.0%vs. prior month
$77.3K
latest month
12-month trend
B0C2Z44JLK
Majestic Pure Vitamin E Oil 100% Pure & Natural Body Oil - 8 Fl Oz | Cold Pressed & Hexane Free Carrier Oil for Moisturizing Dry Skin,Scars, Hair, Eyelashes, Eyebrows, Body, Face, Nails & Scalp
10K
▲ 11.1%vs. prior month
$147.8K
latest month
12-month trend
B09ZY7468X
COSRX Vitamin E Sunscreen SPF 50, Natural Glow, for Oily Skin, 1.69 fl oz | Hydrating Face Sunscreen, Lightweight, Non-Sticky, No White Cast, Beach Essentials, Travel Essentials, Korean Skincare
9K
▼ 55.0%vs. prior month
$159.7K
latest month
12-month trend
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Best Vitamin E Oil For Skin Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Palmer's is the best-performing vitamin e oil for skin brand in July 2026, moving 30,000 units across 3 ASINs for 33.7% of Top 10 volume. Bio-Oil follows with 10,000 units (11.2%), ahead of Majestic Pure on 10,000 units (11.2%).
Volume is spread across 8 brands, with the top three holding 56.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.75 to $27.12, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Palmer's
3 ASINs in Top 10
33.7%
Units
30K
Revenue
$260.5K
Avg. price
$8.75
B000056W74
$7.48·★4.7·28.8K revsPalmer's Moisturizing Body Oil, Cocoa Butter Formula (8.5 Fl Oz) | Nourishing with Vitamin E, Radiant Looking Glow & Skin Hydration, Lightweight, Instant Absorption for Bath, Body and Shower
Units sold10KB001KYU1H2
$10.97·★4.7·29K revsPalmer's Skin Therapy Body Oil, Moisturizing Cocoa Butter Formula (5.1 Oz) | Deep Body Moisturizer for Dry, Damaged Skin with Vitamin E & Pure Argan Oil, Helps Imrove Appearance of Scars, Stretch Marks
Units sold10KB00J1FNW28
$7.79·★4.6·48.2K revsPalmer's Skin Therapy Face Oil, Moisturizing Cocoa Butter Formula (1 Fl Oz) | Hydrating Face Moisturizer, Vitamin E, C & 10 Pure Facial Oil Blend, Helps Reduce Fine Lines & Dark Spots, Rosehip Fragrance
Units sold10K
Bio-Oil
1 ASIN in Top 10
11.2%
Units
10K
Revenue
$290.5K
Avg. price
$27.12
B00AREGVUM
$27.12·★4.6·179.8K revsBio-Oil Skincare Body Oil Serum, Scars & Stretch Marks, 6.7 fl oz | Dermatologist Recommended, Vitamin E & A, Dry & Sensitive Skin, Non-Comedogenic, Face and Body, Scar Treatment
Units sold10K
Majestic Pure
1 ASIN in Top 10
11.2%
Units
10K
Revenue
$147.8K
Avg. price
$15.95
B0C2Z44JLK
$15.95·★4.6·7.5K revsMajestic Pure Vitamin E Oil 100% Pure & Natural Body Oil - 8 Fl Oz | Cold Pressed & Hexane Free Carrier Oil for Moisturizing Dry Skin,Scars, Hair, Eyelashes, Eyebrows, Body, Face, Nails & Scalp
Units sold10K
Trending Vitamin E Oil For Skin Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FFYKYP5L leads positive momentum with ▲ 150.0% MoM growth on 1K units, with B09FC41GB4 close behind at ▲ 133.3% MoM on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FFYKYP5L
Vitamin E Oil, 75,000 IU Organic Pure Vitamin E Oil for Tightening Plump Skin, Reduce Fine Lines & Scars, Moisturizing Skin, Face & Full Body- 2Fl Oz
Price
$8.99
Rating
4.1
Reviews
1.4K
Latest month sales
B09FC41GB4
Vitamin E Oil - 100% Pure & Natural, 85,800 IU. Repair Dry, Damaged Skin from Surgery & Acne, Age Spots & Wrinkles. Boost Collagen for Moisturized, Youthful-looking Skin. d-alpha tocopherol, 2 Fl Oz
Price
$37.97
Rating
4.6
Reviews
13.6K
Latest month sales
B000TGA3JI
Palmer's Cocoa Butter Scar Serum with Vitamin E, Fragrance Free (1 Oz) | This oil helps improve the appearance of old & new scars from C-section, stretch marks, acne, surgery & burns with daily use
Unlock to view ASIN details and product titles
Price
$14.68
Rating
4.4
Reviews
2.8K
Latest month sales
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