Vitamin C Powder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Vitamin C Powder sales on Amazon US totaled 154,000 units in July 2026 (▲ 0.8% vs. the prior month), generating an estimated $3,163,194 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.0% of unit volume and 61.9% of revenue, while a typical listing is priced at $22.00. The keyword itself pulled 28,029 Amazon queries over the same period (▼ 4.5% MoM).
Zooming out to the 12-month window ending July 2026, the vitamin c powder Top 50 moved 2,285,400 units and $44,732,896 in cumulative sales — an average of 190,450 units and $3,727,741 per month. Monthly throughput topped out at 244,800 units in January 2026 and dipped to 110,200 in May 2026, leaving the latest reading 15.8% lower than August 2025.
Vitamin C Powder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
154K
▲ 0.8% MoM
Monthly Revenue 2026/07
$3.2M
▼ 2.8% MoM
Top 10 Market Share 2026/07
61.0%
Vitamin C Powder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold vitamin c powder listing on Amazon US in July 2026 is ASIN B00016RL9G (Brand: Emergen-C), which sold 20,000 units at $12.98 apiece — equal to 13.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 94,000 units and $1,958,660 in July 2026 — 61.0% of unit volume and 61.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Vitamin C Powder' on Amazon
July 2026
Is 61.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00016RL9G
Emergen-C Vitamin C 1000mg Immune Support Powder, Orange, 30 ct | B Vitamins for Energy, Zinc and Manganese, Vitamin D, Electrolytes, Natural Flavor, Dissolves Quick
20K
▲ 100.0%vs. prior month
$244.6K
latest month
12-month trend
B0009RF8KG
Emergen-C Vitamin C 1000mg Immune Support Powder, Raspberry, 30 Packets | B Vitamins for Energy, Zinc and Manganese, Electrolytes, Vitamin D, Caffeine Free, Natural Flavor
10K
▲ 11.1%vs. prior month
$122.9K
latest month
12-month trend
B00ND99HY0
Emergen-C Immune+ Triple Action Immune Support Powder, BetaVia (R), 1000mg Vitamin C, B Vitamins, Vitamin D and Antioxidants, Raspberry, Back to School Essentials – 30 Count
10K
▲ 0.0%vs. prior month
$159.8K
latest month
12-month trend
B07CWCCS4V
Emergen-C Immune+ Triple Action Immune Support Powder, Super Orange, 50 ct | BetaVia Triple Action, Vitamin D, B Vitamins, Zinc and Manganese, Energy Support, 50 Day Supply
10K
▲ 0.0%vs. prior month
$266.5K
latest month
12-month trend
B09FYFM7N3
THORNE Vitamin C 500 mg, Citrus Bioflavonoids from Oranges, 90 Capsules | Supports Optimal Immune Function, Collagen Production & Liver Detoxification*, Antioxidant Properties, NSF Contents Certified
10K
▲ 0.0%vs. prior month
$230K
latest month
12-month trend
B0CF5Z1G6J
Emergen-C Vitamin C 1000mg Immune Support Powder, Orange, 90 Packets | B Vitamins for Energy, Zinc and Manganese, Vitamin D, Electrolytes, 3 Month Supply, Natural Flavor
10K
▲ 0.0%vs. prior month
$320.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Vitamin C Powder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Emergen-C is the best-performing vitamin c powder brand in July 2026, moving 76,000 units across 8 ASINs for 80.9% of Top 10 volume. THORNE follows with 10,000 units (10.6%), ahead of LivOn Laboratories on 8,000 units (8.5%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $18.41 to $45.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Emergen-C
8 ASINs in Top 10
80.9%
Units
76K
Revenue
$1.4M
Avg. price
$18.41
B00016RL9G
$12.98·★4.8·54.1K revsEmergen-C Vitamin C 1000mg Immune Support Powder, Orange, 30 ct | B Vitamins for Energy, Zinc and Manganese, Vitamin D, Electrolytes, Natural Flavor, Dissolves Quick
Units sold20KB0009RF8KG
$12.98·★4.8·21.5K revsEmergen-C Vitamin C 1000mg Immune Support Powder, Raspberry, 30 Packets | B Vitamins for Energy, Zinc and Manganese, Electrolytes, Vitamin D, Caffeine Free, Natural Flavor
Units sold10KB00ND99HY0
$15.98·★4.8·16.2K revsEmergen-C Immune+ Triple Action Immune Support Powder, BetaVia (R), 1000mg Vitamin C, B Vitamins, Vitamin D and Antioxidants, Raspberry, Back to School Essentials – 30 Count
Units sold10KB07CWCCS4V
$26.65·★4.8·8.3K revsEmergen-C Immune+ Triple Action Immune Support Powder, Super Orange, 50 ct | BetaVia Triple Action, Vitamin D, B Vitamins, Zinc and Manganese, Energy Support, 50 Day Supply
Units sold10KB0CF5Z1G6J
$30.85·★4.8·5K revsEmergen-C Vitamin C 1000mg Immune Support Powder, Orange, 90 Packets | B Vitamins for Energy, Zinc and Manganese, Vitamin D, Electrolytes, 3 Month Supply, Natural Flavor
Units sold10KB00NNR38JC
$15.99·★4.8·24.9K revsEmergen-C Immune+ Triple Action Immune Support Powder, Super Orange, 30 ct | With BetaVia (R), 1000mg Vitamin C, B Vitamins, Vitamin D and Antioxidants, Super Orange, Back to School Essentials
Units sold6KB00NNOV1US
$20.97·★4.8·35.6K revsEmergen-C 1000mg Vitamin C Immune Support Powder, Super Orange, 60 ct | B Vitamins for Energy, Zinc and Manganese, Vitamin D, Electrolytes, Natural Flavor, Dissolves Quick
Units sold5KB06XBXZXV5
$10.89·★4.5·9.2K revsEmergen-C Vitamin C 750mg Immune Support Gummies, Mixed Fruit, 45 Gummies | B Vitamins for Energy, Gluten Free, Vegetarian, No Artificial Sweeteners, Chewable Gummies Format
Units sold5K
THORNE
1 ASIN in Top 10
10.6%
Units
10K
Revenue
$230K
Avg. price
$23.00
B09FYFM7N3
$23.00·★4.8·3.6K revsTHORNE Vitamin C 500 mg, Citrus Bioflavonoids from Oranges, 90 Capsules | Supports Optimal Immune Function, Collagen Production & Liver Detoxification*, Antioxidant Properties, NSF Contents Certified
Units sold10K
LivOn Laboratories
1 ASIN in Top 10
8.5%
Units
8K
Revenue
$351.6K
Avg. price
$45.95
B000CD9XGC
$45.95·★4.6·16K revsLivOn Laboratories Lypo–Spheric Liposomal Vitamin C 1000mg - No Sugar, Immune Support, Plant Based - Easy to Swallow, Absorbable - Non–GMO, Gluten Free (0.19 fl oz Individual 30 Packets)
Units sold8K
Trending Vitamin C Powder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B00016RL9G leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B00AYIM9Y8 close behind at ▲ 66.7% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00016RL9G
Emergen-C Vitamin C 1000mg Immune Support Powder, Orange, 30 ct | B Vitamins for Energy, Zinc and Manganese, Vitamin D, Electrolytes, Natural Flavor, Dissolves Quick
Price
$12.98
Rating
4.8
Reviews
54.1K
Latest month sales
B00AYIM9Y8
BulkSupplements com Ascorbic Acid Powder - Vitamin C Supplement, for Immune Support - Ascorbic Acid Food Grade, Gluten Free, 1g per Serving, 1kg (2.2 lbs) (Pack of 1)
Price
$22.97
Rating
4.6
Reviews
9.1K
Latest month sales
B07CNQ6TTN
Emergen-C 1000mg Vitamin C Immune Support Powder, Raspberry, 60 ct | B Vitamins for Energy, Zinc and Manganese, Electrolytes, Natural Flavor, Caffeine Free, Vitamin D
Unlock to view ASIN details and product titles
Price
$24.45
Rating
4.8
Reviews
7.6K
Latest month sales
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