Multivitamin Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Multivitamin sales on Amazon US totaled 801,000 units in July 2026 (▼ 16.6% vs. the prior month), generating an estimated $16,956,790 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 40.0% of unit volume and 39.6% of revenue, while a typical listing is priced at $20.62. The keyword itself pulled 105,250 Amazon queries over the same period (▲ 15.3% MoM).
Zooming out to the 12-month window ending July 2026, the multivitamin Top 50 moved 10,421,700 units and $216,123,710 in cumulative sales — an average of 868,475 units and $18,010,309 per month. Monthly throughput topped out at 999,000 units in November 2025 and dipped to 526,000 in May 2026, leaving the latest reading 8.4% lower than August 2025.
Multivitamin Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
801K
▼ 16.6% MoM
Monthly Revenue 2026/07
$17M
▼ 17.5% MoM
Top 10 Market Share 2026/07
40.0%
Multivitamin Market Share & Sales Concentration on Amazon US — July 2026
The most-sold multivitamin listing on Amazon US in July 2026 is ASIN B001F71XAI (Brand: ONE A DAY), which sold 40,000 units at $13.99 apiece — equal to 5.0% of every unit tracked in this report.
The Top 10 ASINs account for 320,000 units and $6,715,100 in July 2026 — 40.0% of unit volume and 39.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Multivitamin' on Amazon
July 2026
Is 40.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B001F71XAI
One A Day Multivitamin for Men - Daily Mens Multivitamins with Vitamin D, Zinc, Folic Acid, and B Vitamins, Physical Energy Support, 200 Count
40K
▼ 33.3%vs. prior month
$608K
latest month
12-month trend
B09KCCVL9V
Centrum Silver Women's Multivitamin for Women 50 and Over, 200 Tablets | Contains Vitamin D3, B Vitamins, Calcium, and Antioxidants, Non-GMO Ingredients, Supports Memory and Cognition, GLP-1 Support
40K
▲ 33.3%vs. prior month
$732.4K
latest month
12-month trend
B00FOTMGTU
THORNE Basic Nutrients 2/Day, Vitamin & Mineral Formula, 60 Capsules | Comprehensive Daily Multi-Vitamin with Optimal Bioavailability, Gluten, Dairy & Soy-Free, NSF Contents Certified
40K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B0DCZYSJKT
SmartyPants Kids Multivitamin Gummies with Omega 3 DHA/EPA, Vitamins D3, C, B12, B6, A, K, and Zinc, Gluten Free, Clean Label, Three Fruit Flavors, 60 Gummies (30 Day Supply)
40K
▲ 0.0%vs. prior month
$714K
latest month
12-month trend
B09KCD4D7F
Centrum Silver Men's 50+ Multivitamin with Vitamin D3, B-Vitamins, Zinc for Memory and Cognition - 200 Tablets | Contains Vitamins D3, E, B6, and B12, Gluten Free, Non-GMO Ingredients, GLP-1 Support
30K
▲ 0.0%vs. prior month
$569.7K
latest month
12-month trend
B0DR8KDZDS
Vitafusion Women's Multivitamin Gummy | Yummy Berry Flavor | 120 Gummies | with Biotin, Calcium, Zinc, Vitamins A, B, C, D, E | Gluten and Dairy Free Adult Supplement
30K
▼ 25.0%vs. prior month
$256.5K
latest month
12-month trend
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Best Multivitamin Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Centrum is the best-performing multivitamin brand in July 2026, moving 70,000 units across 2 ASINs for 21.9% of Top 10 volume. ONE A DAY follows with 60,000 units (18.8%), ahead of THORNE on 40,000 units (12.5%).
Volume is spread across 8 brands, with the top three holding 53.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $14.96 to $36.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Centrum
2 ASINs in Top 10
21.9%
Units
70K
Revenue
$1.3M
Avg. price
$16.13
B09KCCVL9V
$14.68·★4.8·35.1K revsCentrum Silver Women's Multivitamin for Women 50 and Over, 200 Tablets | Contains Vitamin D3, B Vitamins, Calcium, and Antioxidants, Non-GMO Ingredients, Supports Memory and Cognition, GLP-1 Support
Units sold40KB09KCD4D7F
$17.58·★4.8·29.2K revsCentrum Silver Men's 50+ Multivitamin with Vitamin D3, B-Vitamins, Zinc for Memory and Cognition - 200 Tablets | Contains Vitamins D3, E, B6, and B12, Gluten Free, Non-GMO Ingredients, GLP-1 Support
Units sold30K
ONE A DAY
2 ASINs in Top 10
18.8%
Units
60K
Revenue
$936.4K
Avg. price
$14.96
B001F71XAI
$13.99·★4.7·58.1K revsOne A Day Multivitamin for Men - Daily Mens Multivitamins with Vitamin D, Zinc, Folic Acid, and B Vitamins, Physical Energy Support, 200 Count
Units sold40KB09QBKGDLS
$15.92·★4.7·17.9K revsOne A Day Multivitamin for Women- Daily Vitamins for Woman with Biotin, Calcium, Folic Acid, Iron & Zinc, Complete Women’s Vitamins, 200 Ct (Packaging May Vary)
Units sold20K
THORNE
1 ASIN in Top 10
12.5%
Units
40K
Revenue
$1.4M
Avg. price
$36.00
B00FOTMGTU
$36.00·★4.3·7.5K revsTHORNE Basic Nutrients 2/Day, Vitamin & Mineral Formula, 60 Capsules | Comprehensive Daily Multi-Vitamin with Optimal Bioavailability, Gluten, Dairy & Soy-Free, NSF Contents Certified
Units sold40K
Trending Multivitamin Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01KE592JU booked 20K units at $22.97, with ▲ 0.0% MoM change. On the growth side, B09KCCVL9V leads positive momentum with ▲ 33.3% MoM growth on 40K units, with B0DNNY39PJ close behind at ▲ 20.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01KE592JU
Vimerson Health Multivitamin for Men: Methylated B Vitamins, Chelated Minerals and Bioavailable D3 for Focus and Energy Support – Daily Mens Multivitamins and Multiminerals – 60 Capsules
Price
$22.97
Rating
4.5
Reviews
32.8K
Latest month sales
B09KCCVL9V
Centrum Silver Women's Multivitamin for Women 50 and Over, 200 Tablets | Contains Vitamin D3, B Vitamins, Calcium, and Antioxidants, Non-GMO Ingredients, Supports Memory and Cognition, GLP-1 Support
Price
$14.68
Rating
4.8
Reviews
35.1K
Latest month sales
B0DNNY39PJ
Teen Multivitamin Gummy - Growth, Bone & Development Support, 60ct, Vegan | Organic Fruit & Veggie Blend, Methylfolate, Magnesium, Zinc, 12 Key Nutrients; 2 Gummies Daily, 30-Day Supply
Unlock to view ASIN details and product titles
Price
$37.76
Rating
4.2
Reviews
5K
Latest month sales
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