Vitamin A Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Vitamin A sales on Amazon US totaled 488,300 units in July 2026 (▼ 14.2% vs. the prior month), generating an estimated $11,882,515 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.4% of unit volume and 55.3% of revenue, while a typical listing is priced at $24.44. The keyword itself pulled 48,211 Amazon queries over the same period (▲ 10.0% MoM).
Zooming out to the 12-month window ending July 2026, the vitamin a Top 50 moved 6,183,900 units and $148,392,900 in cumulative sales — an average of 515,325 units and $12,366,075 per month. Monthly throughput topped out at 622,750 units in November 2025 and dipped to 286,100 in May 2026, leaving the latest reading 5.6% lower than August 2025.
Vitamin A Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
488.3K
▼ 14.2% MoM
Monthly Revenue 2026/07
$11.9M
▼ 13.7% MoM
Top 10 Market Share 2026/07
59.4%
Vitamin A Market Share & Sales Concentration on Amazon US — July 2026
The most-sold vitamin a listing on Amazon US in July 2026 is ASIN B00FOTMGTU (Brand: THORNE), which sold 40,000 units at $36.00 apiece — equal to 8.2% of every unit tracked in this report.
The Top 10 ASINs account for 290,000 units and $6,574,100 in July 2026 — 59.4% of unit volume and 55.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Vitamin A' on Amazon
July 2026
Is 59.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00FOTMGTU
THORNE Basic Nutrients 2/Day, Vitamin & Mineral Formula, 60 Capsules | Comprehensive Daily Multi-Vitamin with Optimal Bioavailability, Gluten, Dairy & Soy-Free, NSF Contents Certified
40K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B07BXVFC32
Nature Made Prenatal Vitamins for Women with Folic Acid + DHA, 110 Softgels | Prenatal Vitamin and Mineral Supplement for Daily Nutritional Support, With Folic Acid and 19 Other Nutrients, 110 Day Supply
40K
▼ 20.0%vs. prior month
$791.6K
latest month
12-month trend
B0072F8D7S
Nature's Bounty Advanced Hair, Skin & Nails, 150 Rapid Release Softgels | Argan-Infused Vitamin Supplement with Biotin and Hyaluronic Acid, 50 Total Servings
40K
▼ 20.0%vs. prior month
$419.6K
latest month
12-month trend
B09W363MVD
Ritual Women's Prenatal Multivitamins - 60 Capsules - 30 Servings | Clinical-Backed - Key Essential Vitamins and Minerals to Support Mom and Baby During Pregnancy* - Choline - Vegan - Citrus
40K
▲ 0.0%vs. prior month
$1.6M
latest month
12-month trend
B0DR8KDZDS
Vitafusion Women's Multivitamin Gummy | Yummy Berry Flavor | 120 Gummies | with Biotin, Calcium, Zinc, Vitamins A, B, C, D, E | Gluten and Dairy Free Adult Supplement
30K
▼ 25.0%vs. prior month
$256.5K
latest month
12-month trend
B0CWS5QP8F
MARYRUTH'S Liquid Multivitamin + Hair Growth, Clinically Thicker Hair, 15oz | Clinically Tested in Women for Thicker Hair & Facial Wrinkles, Biotin 10000mcg, Lustriva Hair Growth Supplements, Skin Care
30K
▼ 25.0%vs. prior month
$1.2M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Vitamin A Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nature Made is the best-performing vitamin a brand in July 2026, moving 50,000 units across 2 ASINs for 17.2% of Top 10 volume. Vitafusion follows with 50,000 units (17.2%), ahead of THORNE on 40,000 units (13.8%).
Volume is spread across 8 brands, with the top three holding 48.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.83 to $36.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nature Made
2 ASINs in Top 10
17.2%
Units
50K
Revenue
$895.8K
Avg. price
$15.13
B07BXVFC32
$19.77·★4.7·41.7K revsNature Made Prenatal Vitamins for Women with Folic Acid + DHA, 110 Softgels | Prenatal Vitamin and Mineral Supplement for Daily Nutritional Support, With Folic Acid and 19 Other Nutrients, 110 Day Supply
Units sold40KB005BD8A08
$10.48·★4.7·16.5K revsNature Made Multivitamin for Him, Mens Multivitamin, 90 Tablets | Mens Multivitamins with No Iron for Daily Nutritional Support, Nature Made Multi Mens Vitamins & Minerals, 90 Day Supply
Units sold10K
Vitafusion
2 ASINs in Top 10
17.2%
Units
50K
Revenue
$459.9K
Avg. price
$8.83
B0DR8KDZDS
$8.87·★4.8·5.4K revsVitafusion Women's Multivitamin Gummy | Yummy Berry Flavor | 120 Gummies | with Biotin, Calcium, Zinc, Vitamins A, B, C, D, E | Gluten and Dairy Free Adult Supplement
Units sold30KB0DQQRDPKK
$8.79·★4.7·3.5K revsVitafusion Men's Multivitamin Gummies | 120 Gummy Vitamins | Yummy Berry Flavor | Daily Energy Support for Adults | Fruity Flavor Great Taste Supplement | With Vitamin D3 & B12
Units sold20K
THORNE
1 ASIN in Top 10
13.8%
Units
40K
Revenue
$1.4M
Avg. price
$36.00
B00FOTMGTU
$36.00·★4.3·7.5K revsTHORNE Basic Nutrients 2/Day, Vitamin & Mineral Formula, 60 Capsules | Comprehensive Daily Multi-Vitamin with Optimal Bioavailability, Gluten, Dairy & Soy-Free, NSF Contents Certified
Units sold40K
Trending Vitamin A Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B005BD8A08 booked 10K units at $10.48, with ▲ 0.0% MoM change. On the growth side, B0DVBKH321 leads positive momentum with ▲ 25.0% MoM growth on 10K units, with B01BGZVXC6 close behind at ▲ 14.3% MoM on 8K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B005BD8A08
Nature Made Multivitamin for Him, Mens Multivitamin, 90 Tablets | Mens Multivitamins with No Iron for Daily Nutritional Support, Nature Made Multi Mens Vitamins & Minerals, 90 Day Supply
Price
$10.48
Rating
4.7
Reviews
16.5K
Latest month sales
B0DVBKH321
Nature Made Hair Growth Softgels, 30 Softgels | Clinically Studied Lustriva + Biotin, Vitamin C & A, Hair Growth Vitamins, Support Healthy Hair as You Age, 30 Day Supply
Price
$19.68
Rating
4.4
Reviews
969
Latest month sales
B01BGZVXC6
Pure Encapsulations O.N.E. Multivitamin, 120 Capsules | Once Daily Multivitamin with Antioxidant Complex Metafolin, CoQ10, and Lutein to Support Vision, Cognitive Function*
Unlock to view ASIN details and product titles
Price
$92.00
Rating
4.6
Reviews
10.9K
Latest month sales
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