Vitamin Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Vitamin sales on Amazon US totaled 1,500,000 units in July 2026 (▼ 13.3% vs. the prior month), generating an estimated $29,263,300 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 34.7% of unit volume and 35.4% of revenue, while a typical listing is priced at $18.41. The keyword itself pulled 40,720 Amazon queries over the same period (▲ 7.8% MoM).
Zooming out to the 12-month window ending July 2026, the vitamin Top 50 moved 18,272,000 units and $349,202,690 in cumulative sales — an average of 1,522,667 units and $29,100,224 per month. Monthly throughput topped out at 1,730,000 units in June 2026 and dipped to 827,000 in May 2026, leaving the latest reading 2.6% lower than August 2025.
Vitamin Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.5M
▼ 13.3% MoM
Monthly Revenue 2026/07
$29.3M
▼ 14.8% MoM
Top 10 Market Share 2026/07
34.7%
Vitamin Market Share & Sales Concentration on Amazon US — July 2026
The most-sold vitamin listing on Amazon US in July 2026 is ASIN B07255MPRN (Brand: Sports Research), which sold 90,000 units at $23.95 apiece — equal to 6.0% of every unit tracked in this report and 29% ahead of the No. 2 listing.
The Top 10 ASINs account for 520,000 units and $10,365,000 in July 2026 — 34.7% of unit volume and 35.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Vitamin' on Amazon
July 2026
Is 34.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07255MPRN
Sports Research® Vegan Vitamin D3 + K2 w/Coconut Oil, 60 Count Plantgels™ | Plant-Based Vitamin D 5000iu/125mcg & Soy-Free Vitamin K 100mcg for Bone & Immune Support - Vegan Certified · Non-GMO
90K
▼ 10.0%vs. prior month
$2.2M
latest month
12-month trend
B08FGZSW8L
WEEM Hair Skin and Nails Gummies - Supports Healthy Hair - Vegan biotin Vitamins for Women & Men Supports Faster Hair Growth, Stronger Nails, Healthy Skin, Extra Strength (1)
70K
▼ 12.5%vs. prior month
$2.4M
latest month
12-month trend
B004U3Y8OM
Nature Made Vitamin D3 1000 IU (25 mcg), 300 Vitamin D Softgels | Vitamin D Supplement for Immune, Bone, Teeth and Muscle Health Support, 300 Day Supply
50K
▲ 0.0%vs. prior month
$487K
latest month
12-month trend
B00GB85JR4
NatureWise Vitamin D3 5000IU Supplement, Immune Support, 360 Mini Softgels | Vitamin D 125 mcg - Organic Extra Virgin Olive Oil - Muscle & Bone Support - Gluten Free & USA Manufactured - 1-Year Supply
50K
▲ 0.0%vs. prior month
$749.5K
latest month
12-month trend
B00MJ7VL1O
Nature's Way Sambucus Elderberry Gummies for Immune Support* Ages 4+, 60 ct | Immune Gummy with Black Elderberry Extract, Vitamin C, D3, Zinc, and Superfood Antioxidants*, Adults & Kids Ages 4+
50K
▲ 0.0%vs. prior month
$722.5K
latest month
12-month trend
B00DYSUQR2
Nature's Bounty Vitamin B12 1000 mcg Supplements, Supports Energy Metabolism, 200 Ct
50K
▼ 16.7%vs. prior month
$467K
latest month
12-month trend
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Best Vitamin Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Sports Research is the best-performing vitamin brand in July 2026, moving 90,000 units across 1 ASIN for 17.3% of Top 10 volume. Nature Made follows with 90,000 units (17.3%), ahead of WEEM on 70,000 units (13.5%).
Volume is spread across 9 brands, with the top three holding 48.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $13.01 to $34.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Sports Research
1 ASIN in Top 10
17.3%
Units
90K
Revenue
$2.2M
Avg. price
$23.95
B07255MPRN
$23.95·★4.8·54.5K revsSports Research® Vegan Vitamin D3 + K2 w/Coconut Oil, 60 Count Plantgels™ | Plant-Based Vitamin D 5000iu/125mcg & Soy-Free Vitamin K 100mcg for Bone & Immune Support - Vegan Certified · Non-GMO
Units sold90K
Nature Made
2 ASINs in Top 10
17.3%
Units
90K
Revenue
$1.1M
Avg. price
$13.01
B004U3Y8OM
$8.54·★4.8·61K revsNature Made Vitamin D3 1000 IU (25 mcg), 300 Vitamin D Softgels | Vitamin D Supplement for Immune, Bone, Teeth and Muscle Health Support, 300 Day Supply
Units sold50KB00DS5BGDY
$17.48·★4.7·45.5K revsNature Made Vitamin B12 1000 mcg, Energy Metabolism Support, 150 Softgels | B12 Vitamins 1000 mcg, Energy Metabolism Support Supplement for Women and Men, Gluten Free, 150 Day Supply
Units sold40K
WEEM
1 ASIN in Top 10
13.5%
Units
70K
Revenue
$2.4M
Avg. price
$34.95
B08FGZSW8L
$34.95·★4.4·27.9K revsWEEM Hair Skin and Nails Gummies - Supports Healthy Hair - Vegan biotin Vitamins for Women & Men Supports Faster Hair Growth, Stronger Nails, Healthy Skin, Extra Strength (1)
Units sold70K
Trending Vitamin Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B09KCCVL9V booked 40K units at $14.68, with ▲ 33.3% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09KCCVL9V
Centrum Silver Women's Multivitamin for Women 50 and Over, 200 Tablets | Contains Vitamin D3, B Vitamins, Calcium, and Antioxidants, Non-GMO Ingredients, Supports Memory and Cognition, GLP-1 Support
Price
$14.68
Rating
4.8
Reviews
35.2K
Latest month sales
B00FOTMGTU
THORNE Basic Nutrients 2/Day, Vitamin & Mineral Formula, 60 Capsules | Comprehensive Daily Multi-Vitamin with Optimal Bioavailability, Gluten, Dairy & Soy-Free, NSF Contents Certified
Price
$36.00
Rating
4.3
Reviews
7.5K
Latest month sales
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