Olly Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Olly sales on Amazon US totaled 691,000 units in July 2026 (▼ 12.0% vs. the prior month), generating an estimated $15,181,200 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.2% of unit volume and 59.6% of revenue, while a typical listing is priced at $17.84. The keyword itself pulled 43,018 Amazon queries over the same period (▼ 4.2% MoM).
Zooming out to the 12-month window ending July 2026, the olly Top 50 moved 9,188,400 units and $191,755,064 in cumulative sales — an average of 765,700 units and $15,979,589 per month. Monthly throughput topped out at 862,000 units in January 2026 and dipped to 498,800 in May 2026, leaving the latest reading 10.1% lower than August 2025.
Olly Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
691K
▼ 12.0% MoM
Monthly Revenue 2026/07
$15.2M
▼ 13.6% MoM
Top 10 Market Share 2026/07
49.2%
Olly Market Share & Sales Concentration on Amazon US — July 2026
The most-sold olly listing on Amazon US in July 2026 is ASIN B0D5FZGY8W (Brand: O Positiv), which sold 100,000 units at $28.97 apiece — equal to 14.5% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 340,000 units and $9,042,000 in July 2026 — 49.2% of unit volume and 59.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Olly' on Amazon
July 2026
Is 49.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0D5FZGY8W
URO Vaginal Probiotics for Odor, Flora & pH Balance – 1-Month Supply
100K
▲ 0.0%vs. prior month
$2.9M
latest month
12-month trend
B0CNQDYFH6
Gruns Adult Greens Gummies & Daily Multivitamin, Prebiotic Fiber, 28 ct | Adaptogens, Superfoods, 20+ Vitamins & Minerals, Digestion, Daily Support
40K
▼ 33.3%vs. prior month
$2.4M
latest month
12-month trend
B002NPCMJC
Vitafusion FiberWell Gummies Sugar Free | GLP-1 Friendly | 5 g Fiber | 90 Count | Berry & Peach Flavor | Digestive Gut Health & Regularity | No Sugar Adult Women & Men Gummy
30K
▼ 40.0%vs. prior month
$374.4K
latest month
12-month trend
B07H8LBDTG
OLLY Women's Multivitamin, Supports Overall Wellness,* Biotin - 130 Count | Women's Wellness, A Multitasking Blend of Vitamins, Biotin & Folic Acid, Gluten Free, No Synthetic Colors or Flavors
30K
▲ 0.0%vs. prior month
$483.3K
latest month
12-month trend
B094T2BZCK
Goli Ashwagandha & Vitamin D Gummy - 60 Count - Mixed Berry, KSM-66, Vegan, Plant Based, Non-GMO, Gluten-Free & Gelatin Free Relax. Restore. Unwind, Pack of 1
30K
▲ 0.0%vs. prior month
$437.4K
latest month
12-month trend
B0BSMJJX3K
Lemme Purr Vaginal Probiotic Gummies for Women, 30-Day Supply | Balanced pH, Healthy Odor, Yeast Balance & Flora Support + Vitamin C for Immune Health - Tasty Pineapple
30K
▲ 0.0%vs. prior month
$899.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Olly Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
O Positiv is the best-performing olly brand in July 2026, moving 100,000 units across 1 ASIN for 29.4% of Top 10 volume. OLLY follows with 90,000 units (26.5%), ahead of Goli on 50,000 units (14.7%).
With 6 brands splitting the Top 10 and 70.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.75 to $28.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
O Positiv
1 ASIN in Top 10
29.4%
Units
100K
Revenue
$2.9M
Avg. price
$28.97
B0D5FZGY8W
$28.97·★4.6·37.6K revsURO Vaginal Probiotics for Odor, Flora & pH Balance – 1-Month Supply
Units sold100K
OLLY
4 ASINs in Top 10
26.5%
Units
90K
Revenue
$1.4M
Avg. price
$14.75
B07H8LBDTG
$15.97·★4.6·47.7K revsOLLY Women's Multivitamin, Supports Overall Wellness,* Biotin - 130 Count | Women's Wellness, A Multitasking Blend of Vitamins, Biotin & Folic Acid, Gluten Free, No Synthetic Colors or Flavors
Units sold30KB012RFVHSO
$12.32·★4.5·28.5K revsOLLY Probiotic + Prebiotic Gummy, 500 million CFUs, Peachy Peach - 30 Count | Gut Health Support, 500 million CFU of Bacillus Coagulans & Prebiotic FOS, Gluten Free, No Synthetic Colors or Flavors
Units sold20KB014G4AY1A
$11.72·★4.6·47.7K revsOLLY Women's Multivitamin, Supports Overall Wellness,* Biotin - 90 Count | Women's Wellness, A Multitasking Blend of Vitamins, Biotin & Folic Acid, Gluten Free, No Synthetic Colors or Flavors
Units sold20KB08LQTJKHR
$18.99·★4.6·8K revsOLLY Ultra Strength Women's Multivitamin Softgels, Omega-3s - 60 Count | Women's Wellness, Vitamin B12, Omega-3 Fatty Acids, Biotin, Vitamins & Minerals, Gluten & Sugar Free, No Synthetic Flavors
Units sold20K
Goli
2 ASINs in Top 10
14.7%
Units
50K
Revenue
$1.2M
Avg. price
$25.39
B094T2BZCK
$14.98·★4.5·63.9K revsGoli Ashwagandha & Vitamin D Gummy - 60 Count - Mixed Berry, KSM-66, Vegan, Plant Based, Non-GMO, Gluten-Free & Gelatin Free Relax. Restore. Unwind, Pack of 1
Units sold30KB0FNPW73LL
$35.80·★4.3·1.9K revsGoli Zero Sugar Trio - World's First 3-in-1 Pre, Post, Probiotic, Apple Cider Vinegar with Vitamin B12 and Probiotics, Ashwagandha & L-Theanine, Vitamin D Gummies, 180 Count (3-Bottle Set)
Units sold20K
Trending Olly Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GTN1JNP1 leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B07V5RJ436 close behind at ▲ 14.3% MoM on 8K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GTN1JNP1
OLLY Kids Melatonin Free Sleep, Magnesium & L-Theanine, Peach - 50 Count
Price
$13.99
Rating
4.0
Reviews
87
Latest month sales
B07V5RJ436
OLLY Kids Sleep Gummy, Occasional Sleep Support,* 0.5mg Melatonin, L-Theanine, Raspberry Flavored, 50 or 25 Day Supply - 50 Count | Kids Support, 0.5mg Melatonin per gummy, L-Theanine & Botanical Extracts, Gluten Free, No Synthetic or Flavors
Price
$12.79
Rating
4.7
Reviews
6.3K
Latest month sales
B07Q1SYTQS
Benefiber Chewable Prebiotic Fiber Tablets, Assorted Fruit Flavors, 100 Ct | Plant-based Prebiotic Fiber, Supports Gut Health by Nourishing Good Gut Bacteria, GLP-1 Support for Digestive Health
Unlock to view ASIN details and product titles
Price
$13.48
Rating
4.5
Reviews
8.1K
Latest month sales
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