Vitamasques Lip Butter Balm Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Vitamasques Lip Butter Balm sales on Amazon US totaled 205,400 units in July 2026 (▼ 46.3% vs. the prior month), generating an estimated $2,615,280 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.3% of unit volume and 44.7% of revenue, while a typical listing is priced at $11.31. The keyword itself pulled 20,276 Amazon queries over the same period (▲ 34.9% MoM).
Zooming out to the 12-month window ending July 2026, the vitamasques lip butter balm Top 50 moved 3,587,250 units and $45,281,768 in cumulative sales — an average of 298,938 units and $3,773,481 per month. Monthly throughput topped out at 669,000 units in December 2025 and dipped to 139,100 in May 2026, leaving the latest reading 2.4% lower than August 2025.
Vitamasques Lip Butter Balm Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
205.4K
▼ 46.3% MoM
Monthly Revenue 2026/07
$2.6M
▼ 54.5% MoM
Top 10 Market Share 2026/07
45.3%
Vitamasques Lip Butter Balm Market Share & Sales Concentration on Amazon US — July 2026
The most-sold vitamasques lip butter balm listing on Amazon US in July 2026 is ASIN B0BVPNQW1C (Brand: Sacheu), which sold 10,000 units at $9.80 apiece — equal to 4.9% of every unit tracked in this report.
The Top 10 ASINs account for 93,000 units and $1,169,350 in July 2026 — 45.3% of unit volume and 44.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Vitamasques Lip Butter Balm' on Amazon
July 2026
Is 45.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BVPNQW1C
Sacheu Lip Liner STAY-N Peel Off Lip Stain, Longwear, p-INKED | Water-resistant, transfer & smudge-proof, lip tint with hyaluronic acid & vitamin E for conditioning benefits, matte finish
10K
▼ 50.0%vs. prior month
$130.5K
latest month
12-month trend
B07MSG1HPK
La Roche-Posay Cicaplast Lip Balm B5, Hydrating Lip Treatment, Shea Butter | Lip repair treatment for dry, cracked lips. Moisturizes, repairs & protects. Fragrance free with shea butter.
10K
▲ 0.0%vs. prior month
$98.2K
latest month
12-month trend
B07XXPHQZK
LANEIGE Lip Sleeping Mask: Korean Overnight Treatment For Dry Lips | Hydrating & Nourishing Overnight Lip Treatment Mask with Vitamin C, Shea & Murumuru Seed Butter
10K
▼ 85.7%vs. prior month
$233.8K
latest month
12-month trend
B0C7W6GW8P
e.l.f. Squeeze Me Lip Balm, Strawberry | Moisturizing Lip Balm For A Sheer Tint Of Color, Infused With Hyaluronic Acid, Vegan & Cruelty-free
10K
▲ 0.0%vs. prior month
$40K
latest month
12-month trend
B0CRRZNL11
eos Lip Butter- Vanilla Cashmere, Peptide Lip Treatment, 0.35 oz
10K
▲ 0.0%vs. prior month
$69.8K
latest month
12-month trend
B0DFRL3GHB
EADEM Tinted Lip Balm, Moisturizing Lip Gloss Tube for Women, Butter Mochi | Le Chouchou, Lip Softening Balm with Cooling Metal Applicator, Plumps & Smoothes Lips, Infused with Acai & Mongongo Butter
10K
▲ 0.0%vs. prior month
$240K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Vitamasques Lip Butter Balm Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LANEIGE is the best-performing vitamasques lip butter balm brand in July 2026, moving 19,000 units across 2 ASINs for 20.4% of Top 10 volume. e.l.f. follows with 18,000 units (19.4%), ahead of Sacheu on 10,000 units (10.8%).
Volume is spread across 8 brands, with the top three holding 50.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.00 to $17.73, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LANEIGE
2 ASINs in Top 10
20.4%
Units
19K
Revenue
$404.8K
Avg. price
$17.73
B07XXPHQZK
$18.36·★4.6·37.3K revsLANEIGE Lip Sleeping Mask: Korean Overnight Treatment For Dry Lips | Hydrating & Nourishing Overnight Lip Treatment Mask with Vitamin C, Shea & Murumuru Seed Butter
Units sold10KB07DY2QRF6
$17.10·★4.7·34.4K revsLANEIGE Lip Glowy Balm: Sheer Tinted Lip Moisturizer with Shea Butter, for Hydrating Shine & Soft Lips
Units sold9K
e.l.f.
2 ASINs in Top 10
19.4%
Units
18K
Revenue
$101.8K
Avg. price
$6.00
B0C7W6GW8P
$4.00·★4.6·27.1K revse.l.f. Squeeze Me Lip Balm, Strawberry | Moisturizing Lip Balm For A Sheer Tint Of Color, Infused With Hyaluronic Acid, Vegan & Cruelty-free
Units sold10KB0FPMGZ18H
$8.00·★4.6·27.1K revse.l.f. Squeeze Me More Lip Balm Duo, Cherry/Bubblegum | Moisturizing Balm For A Sheer Tint Of Color, Made With Hyaluronic Acid, Vegan & Cruelty-Free, Cherry & Bubblegum
Units sold8K
Sacheu
1 ASIN in Top 10
10.8%
Units
10K
Revenue
$130.5K
Avg. price
$9.80
B0BVPNQW1C
$9.80·★4.0·22.8K revsSacheu Lip Liner STAY-N Peel Off Lip Stain, Longwear, p-INKED | Water-resistant, transfer & smudge-proof, lip tint with hyaluronic acid & vitamin E for conditioning benefits, matte finish
Units sold10K
Trending Vitamasques Lip Butter Balm Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07LHBLVYJ booked 9K units at $2.99, with ▲ 28.6% MoM change. On the growth side, B0FNLBRVFJ leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07LHBLVYJ
Vaseline Lip Therapy Cocoa Butter Twin Pack
Price
$2.99
Rating
4.6
Reviews
4.2K
Latest month sales
B0FPMGZ18H
e.l.f. Squeeze Me More Lip Balm Duo, Cherry/Bubblegum | Moisturizing Balm For A Sheer Tint Of Color, Made With Hyaluronic Acid, Vegan & Cruelty-Free, Cherry & Bubblegum
Price
$8.00
Rating
4.6
Reviews
27.1K
Latest month sales
B0FNLBRVFJ
Summer Fridays Hydration Trio - Travel Size Jet Lag Mask + Full Size Lip Butter Balm Duo in Hot Chocolate + Toasted Marshmallow - Skin Care Set for Hydrated Complexion + Glossy, Soft Lips (3 Count)
Unlock to view ASIN details and product titles
Price
$33.60
Rating
4.6
Reviews
1.2K
Latest month sales
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