Vital Proteins Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Vital Proteins sales on Amazon US totaled 909,000 units in July 2026 (▼ 14.7% vs. the prior month), generating an estimated $27,358,370 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.0% of unit volume and 53.7% of revenue, while a typical listing is priced at $33.11. The keyword itself pulled 37,293 Amazon queries over the same period (▲ 1.3% MoM).
Zooming out to the 12-month window ending July 2026, the vital proteins Top 50 moved 10,056,000 units and $312,252,630 in cumulative sales — an average of 838,000 units and $26,021,053 per month. Monthly throughput topped out at 1,066,000 units in June 2026 and dipped to 538,000 in May 2026, leaving the latest reading 8.2% higher than August 2025.
Vital Proteins Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
909K
▼ 14.7% MoM
Monthly Revenue 2026/07
$27.4M
▼ 15.4% MoM
Top 10 Market Share 2026/07
55.0%
Vital Proteins Market Share & Sales Concentration on Amazon US — July 2026
The most-sold vital proteins listing on Amazon US in July 2026 is ASIN B09RQBHRCT (Brand: Vital Proteins), which sold 100,000 units at $18.65 apiece — equal to 11.0% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 500,000 units and $14,689,700 in July 2026 — 55.0% of unit volume and 53.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Vital Proteins' on Amazon
July 2026
Is 55.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09RQBHRCT
Vital Proteins Collagen Peptides Powder, Unflavored, 9.33oz | Grass-Fed Collagen Peptides, Supports Hair Skin & Nails, Bones & Joints, 13 Servings
100K
▲ 11.1%vs. prior month
$1.9M
latest month
12-month trend
B00K6JUG4K
Vital Proteins Collagen Peptides Powder Advanced, Unflavored, 20oz | Hyaluronic Acid & Vitamin C, Supports Hair Skin & Nails, Collagen Peptides, 27 Servings
90K
▼ 10.0%vs. prior month
$3.9M
latest month
12-month trend
B008JGIZGS
Premier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
60K
▼ 14.3%vs. prior month
$1.5M
latest month
12-month trend
B00J074W7Q
Orgain Organic Vegan 21g Protein Powder, Vanilla Bean, 2.03 lb | Plant based protein, 4g prebiotic fiber, no added sugar or lactose, non-GMO, for shakes & smoothies
60K
▼ 14.3%vs. prior month
$1.8M
latest month
12-month trend
B07LCZC2C2
Core Power Protein Shake, Vanilla, 26g Bottle, 14oz, 12 Pack
40K
▼ 33.3%vs. prior month
$1.7M
latest month
12-month trend
B00XQ2XGAA
Sports Research® Collagen Peptides Protein Powder 16oz (Unflavored) | 11g Grass-Fed Collagen per Scoop · Hair, Skin & Joint Support · Easy to Mix in Coffee & Shakes - 41 Servings
30K
▼ 40.0%vs. prior month
$988.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Vital Proteins Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Vital Proteins is the best-performing vital proteins brand in July 2026, moving 190,000 units across 2 ASINs for 38.0% of Top 10 volume. Orgain follows with 90,000 units (18.0%), ahead of Premier Protein on 60,000 units (12.0%).
With 8 brands splitting the Top 10 and 68.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $23.97 to $30.82, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Vital Proteins
2 ASINs in Top 10
38.0%
Units
190K
Revenue
$5.7M
Avg. price
$30.82
B09RQBHRCT
$18.65·★4.6·68.8K revsVital Proteins Collagen Peptides Powder, Unflavored, 9.33oz | Grass-Fed Collagen Peptides, Supports Hair Skin & Nails, Bones & Joints, 13 Servings
Units sold100KB00K6JUG4K
$42.99·★4.5·214.6K revsVital Proteins Collagen Peptides Powder Advanced, Unflavored, 20oz | Hyaluronic Acid & Vitamin C, Supports Hair Skin & Nails, Collagen Peptides, 27 Servings
Units sold90K
Orgain
2 ASINs in Top 10
18.0%
Units
90K
Revenue
$2.5M
Avg. price
$27.93
B00J074W7Q
$31.98·★4.5·62.1K revsOrgain Organic Vegan 21g Protein Powder, Vanilla Bean, 2.03 lb | Plant based protein, 4g prebiotic fiber, no added sugar or lactose, non-GMO, for shakes & smoothies
Units sold60KB07BL69CD2
$23.88·★4.5·39.5K revsOrgain Hydrolyzed Collagen Peptides Powder For Women & Men, 20g Grass Fed Collagen, Unflavored - Hair, Skin, Nail, & Joint Support Supplement, Paleo & Keto, Non-GMO, Type I and III, 1lb
Units sold30K
Premier Protein
1 ASIN in Top 10
12.0%
Units
60K
Revenue
$1.5M
Avg. price
$23.97
B008JGIZGS
$23.97·★4.8·11.3K revsPremier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
Units sold60K
Trending Vital Proteins Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GRD63RJZ leads positive momentum with ▲ 100.0% MoM growth on 10K units, with B0D3FQWRV4 close behind at ▲ 25.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GRD63RJZ
Javvy Clear Protein Powder with Clear Whey Protein, Strawberry Berry Acai | 10g Whey Protein & Collagen Peptides, Electrolyte Powder, Natural Flavors, 0g Sugar, 3g Fiber, 45mg Caffeine
Price
$39.95
Rating
4.1
Reviews
694
Latest month sales
B0D3FQWRV4
Micro Ingredients Multi Collagen Peptides Powder, 40 Stick Packs | Type I, II, III, V, X + Biotin, Vitamin C & Hyaluronic Acid | Unflavored | Supports Hair, Skin & Joint Health | Keto, Non-GMO
Price
$38.95
Rating
4.7
Reviews
1.1K
Latest month sales
B09RQBHRCT
Vital Proteins Collagen Peptides Powder, Unflavored, 9.33oz | Grass-Fed Collagen Peptides, Supports Hair Skin & Nails, Bones & Joints, 13 Servings
Unlock to view ASIN details and product titles
Price
$18.65
Rating
4.6
Reviews
68.8K
Latest month sales
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