Collagen Peptides Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Collagen Peptides sales on Amazon US totaled 871,000 units in July 2026 (▼ 17.6% vs. the prior month), generating an estimated $25,742,790 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.4% of unit volume and 51.8% of revenue, while a typical listing is priced at $32.97. The keyword itself pulled 529,804 Amazon queries over the same period (▲ 3.9% MoM).
Zooming out to the 12-month window ending July 2026, the collagen peptides Top 50 moved 8,406,600 units and $261,549,990 in cumulative sales — an average of 700,550 units and $21,795,833 per month. Monthly throughput topped out at 1,057,000 units in June 2026 and dipped to 496,000 in May 2026, leaving the latest reading 39.8% higher than August 2025.
Collagen Peptides Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
871K
▼ 17.6% MoM
Monthly Revenue 2026/07
$25.7M
▼ 16.7% MoM
Top 10 Market Share 2026/07
57.4%
Collagen Peptides Market Share & Sales Concentration on Amazon US — July 2026
The most-sold collagen peptides listing on Amazon US in July 2026 is ASIN B09RQBHRCT (Brand: Vital Proteins), which sold 100,000 units at $18.65 apiece — equal to 11.5% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 500,000 units and $13,336,000 in July 2026 — 57.4% of unit volume and 51.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Collagen Peptides' on Amazon
July 2026
Is 57.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09RQBHRCT
Vital Proteins Collagen Peptides Powder, Unflavored, 9.33oz | Grass-Fed Collagen Peptides, Supports Hair Skin & Nails, Bones & Joints, 13 Servings
100K
▲ 11.1%vs. prior month
$1.9M
latest month
12-month trend
B00K6JUG4K
Vital Proteins Collagen Peptides Powder Advanced, Unflavored, 20oz | Hyaluronic Acid & Vitamin C, Supports Hair Skin & Nails, Collagen Peptides, 27 Servings
90K
▼ 10.0%vs. prior month
$3.9M
latest month
12-month trend
B0GHMZXX8Y
medicube PDRN Pink Collagen Volume Multi Balm Stick - Face & Body Balm | Volufiline, PDRN, NAD, Collagen - Under-Eyes, Neck, Forehead, Smile Lines, Lips, Plumping & Radiance for Line Care, K-Beauty
90K
▼ 10.0%vs. prior month
$1.7M
latest month
12-month trend
B0GD6R7CFJ
BIODANCE Hydrogel Eye Patches for Under Eye - Collagen Peptide, Anti Wrinkle & Fine Lines (60 Count)
60K
▼ 40.0%vs. prior month
$1.4M
latest month
12-month trend
B00XQ2XGAA
Sports Research® Collagen Peptides Protein Powder 16oz (Unflavored) | 11g Grass-Fed Collagen per Scoop · Hair, Skin & Joint Support · Easy to Mix in Coffee & Shakes - 41 Servings
30K
▼ 40.0%vs. prior month
$988.5K
latest month
12-month trend
B07BL69CD2
Orgain Hydrolyzed Collagen Peptides Powder For Women & Men, 20g Grass Fed Collagen, Unflavored - Hair, Skin, Nail, & Joint Support Supplement, Paleo & Keto, Non-GMO, Type I and III, 1lb | Grass fed collagen type I and III for women and men, supplement for hair, skin, nail, & joint support, paleo & keto, non-GMO
30K
▲ 0.0%vs. prior month
$716.4K
latest month
12-month trend
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Best Collagen Peptides Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Vital Proteins is the best-performing collagen peptides brand in July 2026, moving 210,000 units across 3 ASINs for 42.0% of Top 10 volume. medicube follows with 90,000 units (18.0%), ahead of BIODANCE on 60,000 units (12.0%).
With 8 brands splitting the Top 10 and 72.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $19.90 to $29.21, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Vital Proteins
3 ASINs in Top 10
42.0%
Units
210K
Revenue
$6.2M
Avg. price
$29.21
B09RQBHRCT
$18.65·★4.6·68.8K revsVital Proteins Collagen Peptides Powder, Unflavored, 9.33oz | Grass-Fed Collagen Peptides, Supports Hair Skin & Nails, Bones & Joints, 13 Servings
Units sold100KB00K6JUG4K
$42.99·★4.5·214.6K revsVital Proteins Collagen Peptides Powder Advanced, Unflavored, 20oz | Hyaluronic Acid & Vitamin C, Supports Hair Skin & Nails, Collagen Peptides, 27 Servings
Units sold90KB00NLR1PX0
$25.99·★4.5·214.6K revsVital Proteins Collagen Peptides Powder Advanced, Unflavored, 9.33oz | Hyaluronic Acid & Vitamin C, Supports Hair Skin & Nails, Collagen Peptides, 12 Servings
Units sold20K
medicube
1 ASIN in Top 10
18.0%
Units
90K
Revenue
$1.7M
Avg. price
$19.90
B0GHMZXX8Y
$19.90·★3.8·1.8K revsmedicube PDRN Pink Collagen Volume Multi Balm Stick - Face & Body Balm | Volufiline, PDRN, NAD, Collagen - Under-Eyes, Neck, Forehead, Smile Lines, Lips, Plumping & Radiance for Line Care, K-Beauty
Units sold90K
BIODANCE
1 ASIN in Top 10
12.0%
Units
60K
Revenue
$1.4M
Avg. price
$23.00
B0GD6R7CFJ
$23.00·★4.5·3.2K revsBIODANCE Hydrogel Eye Patches for Under Eye - Collagen Peptide, Anti Wrinkle & Fine Lines (60 Count)
Units sold60K
Trending Collagen Peptides Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B005KG7EDU booked 20K units at $29.99, with ▲ 0.0% MoM change. On the growth side, B0D3FQWRV4 leads positive momentum with ▲ 25.0% MoM growth on 5K units, with B0B7K9Y1FD close behind at ▲ 20.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B005KG7EDU
Great Lakes Wellness Collagen Peptides Powder – Supports Skin, Hair, Nails, Joints & Digestion – Hydrolyzed, Non-GMO, Keto & Kosher – Pure Collagen Protein (16 oz, 22 Servings) Packaging may vary
Price
$29.99
Rating
4.6
Reviews
38K
Latest month sales
B0D3FQWRV4
Micro Ingredients Multi Collagen Peptides Powder, 40 Stick Packs | Type I, II, III, V, X + Biotin, Vitamin C & Hyaluronic Acid | Unflavored | Supports Hair, Skin & Joint Health | Keto, Non-GMO
Price
$38.95
Rating
4.7
Reviews
1K
Latest month sales
B0B7K9Y1FD
THORNE Collagen Fit, Grass-Fed Collagen Peptides with NR, 30 Servings | Supports Joint, Muscle, Bone & Skin Health, Nicotinamide Riboside (NR) for NAD+ Support*, Unflavored, NSF Certified for Sport
Unlock to view ASIN details and product titles
Price
$56.00
Rating
4.5
Reviews
532
Latest month sales
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