Collagen Gummies Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Collagen Gummies sales on Amazon US totaled 141,600 units in July 2026 (▼ 13.0% vs. the prior month), generating an estimated $2,752,558 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 69.2% of unit volume and 66.7% of revenue, while a typical listing is priced at $21.14. The keyword itself pulled 44,638 Amazon queries over the same period (▲ 7.2% MoM).
Zooming out to the 12-month window ending July 2026, the collagen gummies Top 50 moved 1,436,300 units and $26,111,715 in cumulative sales — an average of 119,692 units and $2,175,976 per month. Monthly throughput topped out at 162,800 units in June 2026 and dipped to 77,550 in August 2025, leaving the latest reading 82.6% higher than August 2025.
Collagen Gummies Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
141.6K
▼ 13.0% MoM
Monthly Revenue 2026/07
$2.8M
▼ 11.7% MoM
Top 10 Market Share 2026/07
69.2%
Collagen Gummies Market Share & Sales Concentration on Amazon US — July 2026
The most-sold collagen gummies listing on Amazon US in July 2026 is ASIN B08FNKSPD2 (Brand: Nature Made), which sold 20,000 units at $10.99 apiece — equal to 14.1% of every unit tracked in this report.
The Top 10 ASINs account for 98,000 units and $1,837,220 in July 2026 — 69.2% of unit volume and 66.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Collagen Gummies' on Amazon
July 2026
Is 69.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08FNKSPD2
Nature Made Collagen Gummies with Vitamin C and Zinc, 60 Gummies | Hydrolyzed Collagen Peptides for Women and Men, Healthy Skin Support Supplement with Biotin, Lemon Flavor, 60 Day Supply
20K
▼ 33.3%vs. prior month
$206.8K
latest month
12-month trend
B0D5JL8GVL
Premium Liquid Collagen for Women Weight Loss & Beauty w. Hyaluronic Acid, Biotin, L-Carnitine, ACV - Ultra Pure Multi Collagen Protein Shots Drink Hair Skin Liquid Vitamins, Colageno (Peach Ring)
20K
▲ 0.0%vs. prior month
$514.8K
latest month
12-month trend
B014G3WK9U
OLLY Hair Skin and Nails Gummies, Undeniable Beauty, Biotin - 60 Count | Beauty Support, Biotin, Keratin & Vitamins C & E, Gluten Free, No Synthetic Colors, No Synthetic Flavors
10K
▲ 0.0%vs. prior month
$118.7K
latest month
12-month trend
B0DPMZFJ58
Biotin Gummies for Hair Growth Support - for Women & Men - Berry, 60 Gummy | Biotin 10000mcg, Collagen, Keratin, Hyaluronic Acid, B-Complex, Saw Palmetto - Hair, Skin & Nail Strengt Support - Sugar-Free
10K
▲ 0.0%vs. prior month
$206.8K
latest month
12-month trend
B0DH6KR3J4
Black Girl Vitamins Collagen Gummies for Hair, Skin, and Nail Support, with Vitamin C, Vitamin E, and Biotin, Gluten-Free, (Lime), 60ct
9K
▼ 10.0%vs. prior month
$239.8K
latest month
12-month trend
B0DJG2C9F5
Nature's Bounty Optimal Solutions Hair, Skin & Nail Collagen Pectin Gummies | 100mg Collagen and 2,500mcg Biotin Per Serving, No Stick Gummy, Tropical Citrus Flavor, 200 Count, 100 Total Servings
8K
▲ 60.0%vs. prior month
$136.2K
latest month
12-month trend
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Best Collagen Gummies Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nature Made is the best-performing collagen gummies brand in July 2026, moving 20,000 units across 1 ASIN for 20.4% of Top 10 volume. TERRA ELMNT follows with 20,000 units (20.4%), ahead of OLLY on 10,000 units (10.2%).
Volume is spread across 10 brands, with the top three holding 51.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $10.99 to $26.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nature Made
1 ASIN in Top 10
20.4%
Units
20K
Revenue
$206.8K
Avg. price
$10.99
B08FNKSPD2
$10.99·★4.6·11.9K revsNature Made Collagen Gummies with Vitamin C and Zinc, 60 Gummies | Hydrolyzed Collagen Peptides for Women and Men, Healthy Skin Support Supplement with Biotin, Lemon Flavor, 60 Day Supply
Units sold20K
TERRA ELMNT
1 ASIN in Top 10
20.4%
Units
20K
Revenue
$514.8K
Avg. price
$26.95
B0D5JL8GVL
$26.95·★4.4·4.5K revsPremium Liquid Collagen for Women Weight Loss & Beauty w. Hyaluronic Acid, Biotin, L-Carnitine, ACV - Ultra Pure Multi Collagen Protein Shots Drink Hair Skin Liquid Vitamins, Colageno (Peach Ring)
Units sold20K
OLLY
1 ASIN in Top 10
10.2%
Units
10K
Revenue
$118.7K
Avg. price
$11.72
B014G3WK9U
$11.72·★4.6·14.1K revsOLLY Hair Skin and Nails Gummies, Undeniable Beauty, Biotin - 60 Count | Beauty Support, Biotin, Keratin & Vitamins C & E, Gluten Free, No Synthetic Colors, No Synthetic Flavors
Units sold10K
Trending Collagen Gummies Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0GBXVVQ1S booked 5K units at $21.99, with ▲ 25.0% MoM change. On the growth side, B07G3RZ4ZT leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GBXVVQ1S
Biotin Gummies 10000mcg for Hair Growth Support - Sugar Free Multi Collagen with Keratin, Silica & Hyaluronic Acid - Pectin Based, Soft Chew Hair Skin and Nails Vitamins - 120 Count
Price
$21.99
Rating
4.6
Reviews
423
Latest month sales
B0GY4LYBNX
Creatine for Women, 5000mg Complex with Collagen & BCAAs, Vitamin B12 | 120 Ct Sugar-Free Creatine Gummies for Women, Creatine Monohydrate Supplements Pre-Workout Chewbles, Creatina Para Mujeres
Price
$23.99
Rating
4.6
Reviews
118
Latest month sales
B07G3RZ4ZT
Vital Proteins Collagen Peptides Powder, Vanilla, 10.6oz | Collagen Coffee Creamer, Supports Hair Skin & Nails, Vanilla Flavor, Daily Coffee Add-In, 12 Servings
Unlock to view ASIN details and product titles
Price
$27.95
Rating
3.7
Reviews
7.6K
Latest month sales
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