Virbac C.e.t. Enzymatic Toothpaste Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Virbac C.e.t. Enzymatic Toothpaste sales on Amazon US totaled 222,100 units in July 2026 (▲ 7.4% vs. the prior month), generating an estimated $3,996,138 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.3% of unit volume and 62.0% of revenue, while a typical listing is priced at $19.53. The keyword itself pulled 24,375 Amazon queries over the same period (▼ 6.1% MoM).
Zooming out to the 12-month window ending July 2026, the virbac c.e.t. enzymatic toothpaste Top 50 moved 2,159,600 units and $37,063,661 in cumulative sales — an average of 179,967 units and $3,088,638 per month. Monthly throughput topped out at 222,100 units in July 2026 and dipped to 120,550 in May 2026, leaving the latest reading 64.8% higher than August 2025.
Virbac C.e.t. Enzymatic Toothpaste Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
222.1K
▲ 7.4% MoM
Monthly Revenue 2026/07
$4M
▲ 9.9% MoM
Top 10 Market Share 2026/07
60.3%
Virbac C.e.t. Enzymatic Toothpaste Market Share & Sales Concentration on Amazon US — July 2026
The most-sold virbac c.e.t. enzymatic toothpaste listing on Amazon US in July 2026 is ASIN B00RZDXA7K (Brand: Virbac), which sold 30,000 units at $12.29 apiece — equal to 13.5% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 134,000 units and $2,478,170 in July 2026 — 60.3% of unit volume and 62.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Virbac C.e.t. Enzymatic Toothpaste' on Amazon
July 2026
Is 60.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00RZDXA7K
C.E.T. Enzymatic Toothpaste for Dogs and Cats, Poultry, 2.5oz | Plaque and tartar control for fresh breath, pet dental care toothpaste, Dual enzyme system, poultry flavored toothpaste
30K
▲ 0.0%vs. prior month
$366.3K
latest month
12-month trend
B004ULYZ5Q
C.E.T. Enzymatic Toothpaste for Dogs and Cats, Vanilla Mint, 2.5oz | Plaque and tartar control for fresh breath, pet dental care toothpaste, Dual enzyme system, vanilla mint flavored toothpaste
20K
▲ 100.0%vs. prior month
$244.2K
latest month
12-month trend
B06XKJNFXX
Vet's Best Dog Toothpaste & Toothbrush Dental Care Kit, With Brush 3.5 oz | Enzymatic Toothpaste for Dogs, Toothbrush & Finger Brush Included, Helps Remove Plaque & Freshen Dog Breath, Vet Formulated
20K
▲ 0.0%vs. prior month
$243.6K
latest month
12-month trend
B07FJQYVZ6
C.E.T. Veggiedent Fr3sh Plaque and Tartar Control Chews for Dogs, Medium | Vet recommended dental chews, plant-based formula, supports canine digestive health, VOHC approved for plaque & tartar
10K
▲ 0.0%vs. prior month
$334.3K
latest month
12-month trend
B07FMLRVZ8
C.E.T. Veggiedent Fr3sh Plaque and Tartar Control Chews for Dogs, Small | Vet recommended dental chews, plant-based formula, supports canine digestive health, VOHC approved for plaque & tartar
10K
▲ 0.0%vs. prior month
$295.9K
latest month
12-month trend
B07FMDLL4T
Virbac CET Veggiedent FR3SH Tartar Control Chews for Large Dogs Over 66 Pounds, Plant-Based Formula, 30 Count Bag
9K
▲ 12.5%vs. prior month
$350.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Virbac C.e.t. Enzymatic Toothpaste Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Virbac is the best-performing virbac c.e.t. enzymatic toothpaste brand in July 2026, moving 105,000 units across 8 ASINs for 78.4% of Top 10 volume. Vet's Best follows with 29,000 units (21.6%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.86 to $23.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Virbac
8 ASINs in Top 10
78.4%
Units
105K
Revenue
$2.1M
Avg. price
$23.99
B00RZDXA7K
$12.29·★4.6·17.2K revsC.E.T. Enzymatic Toothpaste for Dogs and Cats, Poultry, 2.5oz | Plaque and tartar control for fresh breath, pet dental care toothpaste, Dual enzyme system, poultry flavored toothpaste
Units sold30KB004ULYZ5Q
$12.29·★4.6·14.4K revsC.E.T. Enzymatic Toothpaste for Dogs and Cats, Vanilla Mint, 2.5oz | Plaque and tartar control for fresh breath, pet dental care toothpaste, Dual enzyme system, vanilla mint flavored toothpaste
Units sold20KB07FJQYVZ6
$33.99·★4.6·12.6K revsC.E.T. Veggiedent Fr3sh Plaque and Tartar Control Chews for Dogs, Medium | Vet recommended dental chews, plant-based formula, supports canine digestive health, VOHC approved for plaque & tartar
Units sold10KB07FMLRVZ8
$29.59·★4.6·12.6K revsC.E.T. Veggiedent Fr3sh Plaque and Tartar Control Chews for Dogs, Small | Vet recommended dental chews, plant-based formula, supports canine digestive health, VOHC approved for plaque & tartar
Units sold10KB07FMDLL4T
$38.99·★4.6·12.6K revsVirbac CET Veggiedent FR3SH Tartar Control Chews for Large Dogs Over 66 Pounds, Plant-Based Formula, 30 Count Bag
Units sold9KB004ULZ2PI
$15.29·★4.6·6.2K revsC.E.T. Oral Hygiene Kit for Dogs, Poultry flavor Toothpaste with Toothbrush | Dog toothbrush and toothpaste kit, dog dental kit poultry flavor, pet toothbrushing kit, includes fingerbrush
Units sold9KB014KVB2HE
$32.99·★4.4·14.7K revsVirbac C.E.T. Enzymatic Oral Hygiene Chews for Dogs, Tartar Control, Large | Dual-enzyme system, single layer beefhide, chicken flavored plaque control, oral hygiene care for large dogs
Units sold9KB0812LRBMP
$16.49·★4.4·14.7K revsC.E.T. Enzymatic Oral Hygiene Chews for Dogs, Tartar Control, Extra Small | Dual-enzyme system, single layer beefhide, chicken flavored plaque control, oral hygiene care for extra small dogs
Units sold8K
Vet's Best
2 ASINs in Top 10
21.6%
Units
29K
Revenue
$328.9K
Avg. price
$10.86
B06XKJNFXX
$12.18·★4.4·49.9K revsVet's Best Dog Toothpaste & Toothbrush Dental Care Kit, With Brush 3.5 oz | Enzymatic Toothpaste for Dogs, Toothbrush & Finger Brush Included, Helps Remove Plaque & Freshen Dog Breath, Vet Formulated
Units sold20KB0002AQMZU
$9.53·★4.5·31.2K revsVet's Best Enzymatic Dog Toothpaste Dental Gel, Vet Formulated 3.5 oz | Dog Teeth Cleaning Toothpaste, Helps Remove Plaque & Tartar, Freshens Dog Breath, Supports Daily Oral Hygiene, Vet Formulated
Units sold9K
Trending Virbac C.e.t. Enzymatic Toothpaste Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B004ULZ2PI booked 9K units at $15.29, with ▲ 28.6% MoM change. On the growth side, B008796A0K leads positive momentum with ▲ 250.0% MoM growth on 700 units, with B004ULYZ5Q close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B004ULZ2PI
C.E.T. Oral Hygiene Kit for Dogs, Poultry flavor Toothpaste with Toothbrush | Dog toothbrush and toothpaste kit, dog dental kit poultry flavor, pet toothbrushing kit, includes fingerbrush
Price
$15.29
Rating
4.6
Reviews
6.2K
Latest month sales
B008796A0K
TropiClean Clean Teeth Gel for Dogs | Dog Dental Care | Dog Toothpaste | Breath Freshener | Easy Teeth Cleaning | Made in the USA | 2 oz
Price
$11.99
Rating
4.4
Reviews
2.3K
Latest month sales
B004ULYZ5Q
C.E.T. Enzymatic Toothpaste for Dogs and Cats, Vanilla Mint, 2.5oz | Plaque and tartar control for fresh breath, pet dental care toothpaste, Dual enzyme system, vanilla mint flavored toothpaste
Unlock to view ASIN details and product titles
Price
$12.29
Rating
4.6
Reviews
14.4K
Latest month sales
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