Cat Toothpaste Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cat Toothpaste sales on Amazon US totaled 209,300 units in July 2026 (▲ 10.8% vs. the prior month), generating an estimated $2,740,079 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.2% of unit volume and 70.4% of revenue, while a typical listing is priced at $15.09. The keyword itself pulled 27,235 Amazon queries over the same period (▲ 8.6% MoM).
Zooming out to the 12-month window ending July 2026, the cat toothpaste Top 50 moved 2,062,650 units and $26,737,361 in cumulative sales — an average of 171,888 units and $2,228,113 per month. Monthly throughput topped out at 209,300 units in July 2026 and dipped to 97,900 in May 2026, leaving the latest reading 60.6% higher than August 2025.
Cat Toothpaste Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
209.3K
▲ 10.8% MoM
Monthly Revenue 2026/07
$2.7M
▲ 9.9% MoM
Top 10 Market Share 2026/07
71.2%
Cat Toothpaste Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cat toothpaste listing on Amazon US in July 2026 is ASIN B00RZDXA7K (Brand: Virbac), which sold 30,000 units at $12.29 apiece — equal to 14.3% of every unit tracked in this report.
The Top 10 ASINs account for 149,000 units and $1,928,530 in July 2026 — 71.2% of unit volume and 70.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cat Toothpaste' on Amazon
July 2026
Is 71.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00RZDXA7K
C.E.T. Enzymatic Toothpaste for Dogs and Cats, Poultry, 2.5oz | Plaque and tartar control for fresh breath, pet dental care toothpaste, Dual enzyme system, poultry flavored toothpaste
30K
▲ 0.0%vs. prior month
$366.3K
latest month
12-month trend
B0828WNJXC
Greenies Feline Natural Dental Cat Treats, Roasted Chicken Flavor, 9.75 oz | #1 vet-recommended, clinically-proven oral care, cleans teeth and freshens breath, cleans to gumline, natural ingredients
30K
▲ 0.0%vs. prior month
$291.9K
latest month
12-month trend
B004ULYZ5Q
C.E.T. Enzymatic Toothpaste for Dogs and Cats, Vanilla Mint, 2.5oz | Plaque and tartar control for fresh breath, pet dental care toothpaste, Dual enzyme system, vanilla mint flavored toothpaste
20K
▲ 100.0%vs. prior month
$244.2K
latest month
12-month trend
B08CWY3TLW
Oxyfresh Premium Pet Dental Care Solution Pet Water Additive: Best Way to Eliminate Bad Dog Breath and Cat Bad Breath - Fights Tartar & Plaque - So Easy, Just Add to Water! Vet Recommended 16 oz. | Perfect to Eliminate Bad Dog Breath and Cat Bad Breath – Fights Tartar & Plaque – So Easy, Just Add to Water – Vets Love It
20K
▲ 0.0%vs. prior month
$379K
latest month
12-month trend
B0828WDG65
Greenies Feline Natural Dental Cat Treats, Catnip Flavor, 9.75 oz | #1 vet-recommended, clinically-proven oral care, cleans teeth and freshens breath, cleans to gumline, natural ingredients
10K
▲ 0.0%vs. prior month
$97.3K
latest month
12-month trend
B098PF4NPQ
Jasper Dog Toothbrush, 360° Finger Toothbrush for Dogs & Cats, Blue 2-Pack | 12x More Bristles, Teeth Cleaning Kit for Small & Large Pets, Toothpaste Not Included, Fights Bad Breath, Extra Soft Silicone
9K
▲ 28.6%vs. prior month
$125.9K
latest month
12-month trend
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Best Cat Toothpaste Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Virbac is the best-performing cat toothpaste brand in July 2026, moving 66,000 units across 4 ASINs for 44.3% of Top 10 volume. Greenies follows with 40,000 units (26.8%), ahead of Oxyfresh on 20,000 units (13.4%).
With 6 brands splitting the Top 10 and 84.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.98 to $18.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Virbac
4 ASINs in Top 10
44.3%
Units
66K
Revenue
$834.1K
Avg. price
$13.04
B00RZDXA7K
$12.29·★4.6·17.2K revsC.E.T. Enzymatic Toothpaste for Dogs and Cats, Poultry, 2.5oz | Plaque and tartar control for fresh breath, pet dental care toothpaste, Dual enzyme system, poultry flavored toothpaste
Units sold30KB004ULYZ5Q
$12.29·★4.6·14.4K revsC.E.T. Enzymatic Toothpaste for Dogs and Cats, Vanilla Mint, 2.5oz | Plaque and tartar control for fresh breath, pet dental care toothpaste, Dual enzyme system, vanilla mint flavored toothpaste
Units sold20KB004ULZ2PI
$15.29·★4.6·6.2K revsC.E.T. Oral Hygiene Kit for Dogs, Poultry flavor Toothpaste with Toothbrush | Dog toothbrush and toothpaste kit, dog dental kit poultry flavor, pet toothbrushing kit, includes fingerbrush
Units sold9KB074P77LB2
$12.29·★4.5·8.7K revsC.E.T. Enzymatic Toothpaste for Dogs and Cats, Beef, 2.5oz | Plaque and tartar control for fresh breath, pet dental care toothpaste, Dual enzyme system, beef flavored toothpaste
Units sold7K
Greenies
2 ASINs in Top 10
26.8%
Units
40K
Revenue
$389.2K
Avg. price
$10.98
B0828WNJXC
$10.98·★4.8·44K revsGreenies Feline Natural Dental Cat Treats, Roasted Chicken Flavor, 9.75 oz | #1 vet-recommended, clinically-proven oral care, cleans teeth and freshens breath, cleans to gumline, natural ingredients
Units sold30KB0828WDG65
$10.98·★4.8·33K revsGreenies Feline Natural Dental Cat Treats, Catnip Flavor, 9.75 oz | #1 vet-recommended, clinically-proven oral care, cleans teeth and freshens breath, cleans to gumline, natural ingredients
Units sold10K
Oxyfresh
1 ASIN in Top 10
13.4%
Units
20K
Revenue
$379K
Avg. price
$18.95
B08CWY3TLW
$18.95·★4.3·40.3K revsOxyfresh Premium Pet Dental Care Solution Pet Water Additive: Best Way to Eliminate Bad Dog Breath and Cat Bad Breath - Fights Tartar & Plaque - So Easy, Just Add to Water! Vet Recommended 16 oz. | Perfect to Eliminate Bad Dog Breath and Cat Bad Breath – Fights Tartar & Plaque – So Easy, Just Add to Water – Vets Love It
Units sold20K
Trending Cat Toothpaste Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FKTR2SQS booked 6K units at $11.99, with ▲ 50.0% MoM change. On the growth side, B004ULYZ5Q leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B0778GHYXP close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FKTR2SQS
Dental Fresh Advanced Plaque & Tartar Water Additive for Dogs & Cats, 17 oz | Flavorless formula helps reduce plaque and tartar while supporting cleaner teeth and fresher breath
Price
$11.99
Rating
4.3
Reviews
25.3K
Latest month sales
B004ULYZ5Q
C.E.T. Enzymatic Toothpaste for Dogs and Cats, Vanilla Mint, 2.5oz | Plaque and tartar control for fresh breath, pet dental care toothpaste, Dual enzyme system, vanilla mint flavored toothpaste
Price
$12.29
Rating
4.6
Reviews
14.4K
Latest month sales
B0778GHYXP
Petsmile VOHC Accepted Pet Toothpaste, London Broil 2.5 Oz, Cats + Dogs | VOHC Accepted, Calprox® Powered, Fights Plaque + Tartar, No-Brush Required, Human-Grade, 4-Month Supply, Clinically Proven
Unlock to view ASIN details and product titles
Price
$20.00
Rating
4.5
Reviews
3.8K
Latest month sales
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