Dog Toothpaste Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dog Toothpaste sales on Amazon US totaled 240,900 units in July 2026 (▲ 2.0% vs. the prior month), generating an estimated $3,787,718 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.2% of unit volume and 60.6% of revenue, while a typical listing is priced at $15.81. The keyword itself pulled 149,152 Amazon queries over the same period (▲ 12.4% MoM).
Zooming out to the 12-month window ending July 2026, the dog toothpaste Top 50 moved 2,569,950 units and $40,265,032 in cumulative sales — an average of 214,163 units and $3,355,419 per month. Monthly throughput topped out at 240,900 units in July 2026 and dipped to 134,800 in May 2026, leaving the latest reading 22.5% higher than August 2025.
Dog Toothpaste Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
240.9K
▲ 2.0% MoM
Monthly Revenue 2026/07
$3.8M
▲ 3.7% MoM
Top 10 Market Share 2026/07
60.2%
Dog Toothpaste Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dog toothpaste listing on Amazon US in July 2026 is ASIN B00RZDXA7K (Brand: Virbac), which sold 30,000 units at $12.29 apiece — equal to 12.5% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 145,000 units and $2,296,440 in July 2026 — 60.2% of unit volume and 60.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dog Toothpaste' on Amazon
July 2026
Is 60.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00RZDXA7K
C.E.T. Enzymatic Toothpaste for Dogs and Cats, Poultry, 2.5oz | Plaque and tartar control for fresh breath, pet dental care toothpaste, Dual enzyme system, poultry flavored toothpaste
30K
▲ 0.0%vs. prior month
$366.3K
latest month
12-month trend
B004ULYZ5Q
C.E.T. Enzymatic Toothpaste for Dogs and Cats, Vanilla Mint, 2.5oz | Plaque and tartar control for fresh breath, pet dental care toothpaste, Dual enzyme system, vanilla mint flavored toothpaste
20K
▲ 100.0%vs. prior month
$244.2K
latest month
12-month trend
B06XKJNFXX
Vet's Best Dog Toothpaste & Toothbrush Dental Care Kit, With Brush 3.5 oz | Enzymatic Toothpaste for Dogs, Toothbrush & Finger Brush Included, Helps Remove Plaque & Freshen Dog Breath, Vet Formulated
20K
▲ 0.0%vs. prior month
$243.6K
latest month
12-month trend
B08CWY3TLW
Oxyfresh Premium Pet Dental Care Solution Pet Water Additive: Best Way to Eliminate Bad Dog Breath and Cat Bad Breath - Fights Tartar & Plaque - So Easy, Just Add to Water! Vet Recommended 16 oz. | Perfect to Eliminate Bad Dog Breath and Cat Bad Breath – Fights Tartar & Plaque – So Easy, Just Add to Water – Vets Love It
20K
▲ 0.0%vs. prior month
$379K
latest month
12-month trend
B08GV5HRQT
Shameless Pets Blueberry & Mint Dental Chews for Dogs, 8 Chews - Natural Dog Teeth Cleaning Treats with Fresh Breath Benefits | Grain-Free Dental Sticks for Small, Medium & Large Dogs
10K
▼ 50.0%vs. prior month
$86.8K
latest month
12-month trend
B07GC96BCN
ORAVET Dental Chews for Dogs, Oral Care and Hygiene Chews (Large Dogs, Over 50 lbs.) Pink Pouch, 30 Count (Pack of 1) | VOHC-accepted dual-action chew reduces plaque & tartar, freshens breath barrier vet-recommended
10K
▲ 0.0%vs. prior month
$575.3K
latest month
12-month trend
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Best Dog Toothpaste Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Virbac is the best-performing dog toothpaste brand in July 2026, moving 59,000 units across 3 ASINs for 40.7% of Top 10 volume. Vet's Best follows with 29,000 units (20.0%), ahead of Oxyfresh on 20,000 units (13.8%).
With 7 brands splitting the Top 10 and 74.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.86 to $18.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Virbac
3 ASINs in Top 10
40.7%
Units
59K
Revenue
$748.1K
Avg. price
$13.29
B00RZDXA7K
$12.29·★4.6·17.2K revsC.E.T. Enzymatic Toothpaste for Dogs and Cats, Poultry, 2.5oz | Plaque and tartar control for fresh breath, pet dental care toothpaste, Dual enzyme system, poultry flavored toothpaste
Units sold30KB004ULYZ5Q
$12.29·★4.6·14.4K revsC.E.T. Enzymatic Toothpaste for Dogs and Cats, Vanilla Mint, 2.5oz | Plaque and tartar control for fresh breath, pet dental care toothpaste, Dual enzyme system, vanilla mint flavored toothpaste
Units sold20KB004ULZ2PI
$15.29·★4.6·6.2K revsC.E.T. Oral Hygiene Kit for Dogs, Poultry flavor Toothpaste with Toothbrush | Dog toothbrush and toothpaste kit, dog dental kit poultry flavor, pet toothbrushing kit, includes fingerbrush
Units sold9K
Vet's Best
2 ASINs in Top 10
20.0%
Units
29K
Revenue
$328.9K
Avg. price
$10.86
B06XKJNFXX
$12.18·★4.4·49.9K revsVet's Best Dog Toothpaste & Toothbrush Dental Care Kit, With Brush 3.5 oz | Enzymatic Toothpaste for Dogs, Toothbrush & Finger Brush Included, Helps Remove Plaque & Freshen Dog Breath, Vet Formulated
Units sold20KB0002AQMZU
$9.53·★4.5·31.1K revsVet's Best Enzymatic Dog Toothpaste Dental Gel, Vet Formulated 3.5 oz | Dog Teeth Cleaning Toothpaste, Helps Remove Plaque & Tartar, Freshens Dog Breath, Supports Daily Oral Hygiene, Vet Formulated
Units sold9K
Oxyfresh
1 ASIN in Top 10
13.8%
Units
20K
Revenue
$379K
Avg. price
$18.95
B08CWY3TLW
$18.95·★4.3·40.3K revsOxyfresh Premium Pet Dental Care Solution Pet Water Additive: Best Way to Eliminate Bad Dog Breath and Cat Bad Breath - Fights Tartar & Plaque - So Easy, Just Add to Water! Vet Recommended 16 oz. | Perfect to Eliminate Bad Dog Breath and Cat Bad Breath – Fights Tartar & Plaque – So Easy, Just Add to Water – Vets Love It
Units sold20K
Trending Dog Toothpaste Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B004ULZ2PI booked 9K units at $15.29, with ▲ 28.6% MoM change. On the growth side, B00028ZLV8 leads positive momentum with ▲ 150.0% MoM growth on 1K units, with B004ULYZ5Q close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B004ULZ2PI
C.E.T. Oral Hygiene Kit for Dogs, Poultry flavor Toothpaste with Toothbrush | Dog toothbrush and toothpaste kit, dog dental kit poultry flavor, pet toothbrushing kit, includes fingerbrush
Price
$15.29
Rating
4.6
Reviews
6.2K
Latest month sales
B00028ZLV8
Petrodex Enzymatic Dog Toothpaste, Poultry Flavor, 2.5oz | Cleans teeth & fights bad breath; reduces plaque & tartar buildup; enzymatic, no-rinse formula; travel-size 2.5oz
Price
$4.99
Rating
4.5
Reviews
27.6K
Latest month sales
B004ULYZ5Q
C.E.T. Enzymatic Toothpaste for Dogs and Cats, Vanilla Mint, 2.5oz | Plaque and tartar control for fresh breath, pet dental care toothpaste, Dual enzyme system, vanilla mint flavored toothpaste
Unlock to view ASIN details and product titles
Price
$12.29
Rating
4.6
Reviews
14.4K
Latest month sales
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