Vegan Protein Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Vegan Protein sales on Amazon US totaled 483,000 units in July 2026 (▼ 21.5% vs. the prior month), generating an estimated $13,669,210 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.8% of unit volume and 42.8% of revenue, while a typical listing is priced at $30.76. The keyword itself pulled 15,891 Amazon queries over the same period (▲ 7.1% MoM).
Zooming out to the 12-month window ending July 2026, the vegan protein Top 50 moved 5,976,100 units and $164,063,436 in cumulative sales — an average of 498,008 units and $13,671,953 per month. Monthly throughput topped out at 615,000 units in October 2025 and dipped to 295,100 in May 2026, leaving the latest reading 12.7% lower than August 2025.
Vegan Protein Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
483K
▼ 21.5% MoM
Monthly Revenue 2026/07
$13.7M
▼ 22.6% MoM
Top 10 Market Share 2026/07
51.8%
Vegan Protein Market Share & Sales Concentration on Amazon US — July 2026
The most-sold vegan protein listing on Amazon US in July 2026 is ASIN B00J074W7Q (Brand: Orgain), which sold 60,000 units at $31.98 apiece — equal to 12.4% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 250,000 units and $5,855,600 in July 2026 — 51.8% of unit volume and 42.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Vegan Protein' on Amazon
July 2026
Is 51.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00J074W7Q
Orgain Organic Vegan 21g Protein Powder, Vanilla Bean, 2.03 lb | Plant based protein, 4g prebiotic fiber, no added sugar or lactose, non-GMO, for shakes & smoothies
60K
▼ 14.3%vs. prior month
$1.8M
latest month
12-month trend
B00J074W94
Orgain Organic Vegan Protein Powder, Creamy Chocolate Fudge - 21g Plant Protein, 6g Prebiotic Fiber, Low Net Carb, No Lactose Ingredients, No Added Sugar, Non-GMO, For Shakes & Smoothies, 2.03 lb
40K
▼ 20.0%vs. prior month
$1.2M
latest month
12-month trend
B09FFXR2VV
The Only Bean Crunchy Dry Roasted Edamame Snacks (Sea Salt), Healthy High Protein(12g) Keto Food, Low Carb Gluten Free Office Vegan Food 100 Calorie Snack Pack, 0.9oz 10 Pack
30K
▲ 0.0%vs. prior month
$449.1K
latest month
12-month trend
B0178ENI4K
ALOHA Organic Plant Based Protein Bar | Peanut Butter Chocolate Chip, 12 Ct | 14g Plant-Based Protein, 10g Fiber, 5g Sugar | GLP-1 & Keto Friendly, No Sucralose or Stevia | Non-GMO, Vegan & Dairy Free
30K
▲ 0.0%vs. prior month
$635.7K
latest month
12-month trend
B01KKEECLS
PBfit Classic Peanut Butter Powder 30 Oz, Peanut Spread with 8g Protein | Real Roasted Peanut, Gluten-Free, 60 Calories, Protein Powder, Low Fat, Pantry Staple, Smoothie, Oatmeal
20K
▼ 50.0%vs. prior month
$239K
latest month
12-month trend
B07PXNNFGT
Orgain Organic Vegan 21g Protein + Superfoods Powder, Vanilla Bean, 2.02lb | Plant based protein, 50 superfoods, 8g prebiotic fiber, gluten free, no added sugar, non-GMO, no lactose ingredients
20K
▼ 33.3%vs. prior month
$678.8K
latest month
12-month trend
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Best Vegan Protein Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Orgain is the best-performing vegan protein brand in July 2026, moving 130,000 units across 4 ASINs for 52.0% of Top 10 volume. The Only Bean follows with 30,000 units (12.0%), ahead of ALOHA on 30,000 units (12.0%).
With 7 brands splitting the Top 10 and 76.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.97 to $33.27, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Orgain
4 ASINs in Top 10
52.0%
Units
130K
Revenue
$4M
Avg. price
$33.27
B00J074W7Q
$31.98·★4.5·62.2K revsOrgain Organic Vegan 21g Protein Powder, Vanilla Bean, 2.03 lb | Plant based protein, 4g prebiotic fiber, no added sugar or lactose, non-GMO, for shakes & smoothies
Units sold60KB00J074W94
$31.98·★4.5·64.9K revsOrgain Organic Vegan Protein Powder, Creamy Chocolate Fudge - 21g Plant Protein, 6g Prebiotic Fiber, Low Net Carb, No Lactose Ingredients, No Added Sugar, Non-GMO, For Shakes & Smoothies, 2.03 lb
Units sold40KB07PXNNFGT
$34.15·★4.6·36.6K revsOrgain Organic Vegan 21g Protein + Superfoods Powder, Vanilla Bean, 2.02lb | Plant based protein, 50 superfoods, 8g prebiotic fiber, gluten free, no added sugar, non-GMO, no lactose ingredients
Units sold20KB07PVKBGV3
$34.99·★4.6·9.7K revsOrgain Organic Vegan 21g Protein + Superfoods Powder, Chocolate, 2.02lb | Plant based protein, 50 superfoods, 9g prebiotic fiber, gluten free, no added sugar, non-GMO, no lactose ingredients
Units sold10K
The Only Bean
1 ASIN in Top 10
12.0%
Units
30K
Revenue
$449.1K
Avg. price
$14.97
B09FFXR2VV
$14.97·★4.4·17.5K revsThe Only Bean Crunchy Dry Roasted Edamame Snacks (Sea Salt), Healthy High Protein(12g) Keto Food, Low Carb Gluten Free Office Vegan Food 100 Calorie Snack Pack, 0.9oz 10 Pack
Units sold30K
ALOHA
1 ASIN in Top 10
12.0%
Units
30K
Revenue
$635.7K
Avg. price
$22.88
B0178ENI4K
$22.88·★4.5·8.6K revsALOHA Organic Plant Based Protein Bar | Peanut Butter Chocolate Chip, 12 Ct | 14g Plant-Based Protein, 10g Fiber, 5g Sugar | GLP-1 & Keto Friendly, No Sucralose or Stevia | Non-GMO, Vegan & Dairy Free
Units sold30K
Trending Vegan Protein Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07PVKBGV3 booked 10K units at $34.99, with ▲ 0.0% MoM change. On the growth side, B0DZXJ7LJG leads positive momentum with ▲ 300.0% MoM growth on 4K units, with B0BF5STD3J close behind at ▲ 66.7% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07PVKBGV3
Orgain Organic Vegan 21g Protein + Superfoods Powder, Chocolate, 2.02lb | Plant based protein, 50 superfoods, 9g prebiotic fiber, gluten free, no added sugar, non-GMO, no lactose ingredients
Price
$34.99
Rating
4.6
Reviews
9.7K
Latest month sales
B0DZXJ7LJG
CLIF BUILDERS Protein Bars, OREO-Flavored, 20g Protein, 12ct | 20g Plant Based Protein, No Artificial Sweeteners, Gluten Free, Non-GMO, Low Glycemic, No High Fructose Corn Syrup
Price
$16.42
Rating
4.3
Reviews
1.1K
Latest month sales
B0BF5STD3J
Huel Black Edition | Chocolate 40g Vegan Protein Powder | Meal Replacement | 17 Servings | 8g Fiber | 27 Vitamins and Minerals | Gluten Free | Nutritionally Complete Meal Replacement
Unlock to view ASIN details and product titles
Price
$59.99
Rating
3.8
Reviews
1.2K
Latest month sales
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