Icee Instant Hydration Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Icee Instant Hydration sales on Amazon US totaled 562,000 units in July 2026 (▼ 22.7% vs. the prior month), generating an estimated $16,098,510 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.5% of unit volume and 65.9% of revenue, while a typical listing is priced at $26.58. The keyword itself pulled 3,850 Amazon queries over the same period (▼ 75.5% MoM).
Zooming out to the 12-month window ending July 2026, the icee instant hydration Top 50 moved 4,796,500 units and $138,488,960 in cumulative sales — an average of 399,708 units and $11,540,747 per month. Monthly throughput topped out at 727,000 units in June 2026 and dipped to 273,900 in May 2026, leaving the latest reading 43.0% higher than August 2025.
Icee Instant Hydration Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
562K
▼ 22.7% MoM
Monthly Revenue 2026/07
$16.1M
▼ 17.0% MoM
Top 10 Market Share 2026/07
60.5%
Icee Instant Hydration Market Share & Sales Concentration on Amazon US — July 2026
The most-sold icee instant hydration listing on Amazon US in July 2026 is ASIN B08XQZX9K3 (Brand: Ultima Replenisher), which sold 60,000 units at $20.99 apiece — equal to 10.7% of every unit tracked in this report and 20% ahead of the No. 2 listing.
The Top 10 ASINs account for 340,000 units and $10,601,800 in July 2026 — 60.5% of unit volume and 65.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Icee Instant Hydration' on Amazon
July 2026
Is 60.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08XQZX9K3
Ultima Replenisher Original Variety Electrolyte Packets, 20 Stickpacks | Daily Zero Sugar Powder Hydration Packets with 6 Key Electrolytes & Minerals - Sugar Free, Plant Based & Keto Friendly
60K
▼ 14.3%vs. prior month
$1.3M
latest month
12-month trend
B07SH31T9V
LMNT Zero Sugar Electrolytes - Raspberry Salt | Drink Mix | 30-Count
50K
▲ 0.0%vs. prior month
$2.2M
latest month
12-month trend
B08ZJQ1XD4
LMNT Zero Sugar Electrolytes - Watermelon Salt | Drink Mix | 30-Count
50K
▲ 0.0%vs. prior month
$2.3M
latest month
12-month trend
B09BD8GZ8L
Nectar Hydration Packets - Electrolytes Powder Packets - Sugar Free & 0 Calorie - Organic Fruit Liquid Daily IV Electrolytes Powder for Dehydration Relief and Rehydration (Variety 30 Pack)
50K
▲ 25.0%vs. prior month
$1.4M
latest month
12-month trend
B0CHN5D13P
Liquid I.V. Liquid I.V. Hydration Electrolytes, Firecracker, 16 Count | Scientifically Formulated | Clinically Proven Hydration | No Artificial Sweeteners | Non-GMO | Vegan | Powder Drink Mix
40K
▼ 50.0%vs. prior month
$931.2K
latest month
12-month trend
B0CSQWZPBX
Liquid I.V. Sugar Free Electrolyte Packets, Classic Variety Pack, 16 Count | Scientifically Formulated | Clinically Proven Hydration | Zero Sugar | No Artificial Sweeteners | Non-GMO | Powder Drink Mix
30K
▼ 25.0%vs. prior month
$749.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Icee Instant Hydration Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Drink LMNT is the best-performing icee instant hydration brand in July 2026, moving 100,000 units across 2 ASINs for 29.4% of Top 10 volume. Liquid I.V. follows with 80,000 units (23.5%), ahead of Ultima Replenisher on 60,000 units (17.6%).
With 7 brands splitting the Top 10 and 70.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $20.99 to $45.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Drink LMNT
2 ASINs in Top 10
29.4%
Units
100K
Revenue
$4.5M
Avg. price
$45.00
B07SH31T9V
$45.00·★4.6·6.4K revsLMNT Zero Sugar Electrolytes - Raspberry Salt | Drink Mix | 30-Count
Units sold50KB08ZJQ1XD4
$45.00·★4.7·6.6K revsLMNT Zero Sugar Electrolytes - Watermelon Salt | Drink Mix | 30-Count
Units sold50K
Liquid I.V.
3 ASINs in Top 10
23.5%
Units
80K
Revenue
$1.9M
Avg. price
$23.44
B0CHN5D13P
$23.30·★4.7·9K revsLiquid I.V. Liquid I.V. Hydration Electrolytes, Firecracker, 16 Count | Scientifically Formulated | Clinically Proven Hydration | No Artificial Sweeteners | Non-GMO | Vegan | Powder Drink Mix
Units sold40KB0CSQWZPBX
$23.72·★4.7·5.7K revsLiquid I.V. Sugar Free Electrolyte Packets, Classic Variety Pack, 16 Count | Scientifically Formulated | Clinically Proven Hydration | Zero Sugar | No Artificial Sweeteners | Non-GMO | Powder Drink Mix
Units sold30KB08MVDTLKC
$23.30·★4.7·38.7K revsLiquid I.V. Hydration Electrolytes, Strawberry, 16 Count | Scientifically Formulated | Clinically Proven Hydration | No Artificial Sweeteners | Non-GMO | Vegan | Powder Drink Mix
Units sold10K
Ultima Replenisher
1 ASIN in Top 10
17.6%
Units
60K
Revenue
$1.3M
Avg. price
$20.99
B08XQZX9K3
$20.99·★4.6·20.7K revsUltima Replenisher Original Variety Electrolyte Packets, 20 Stickpacks | Daily Zero Sugar Powder Hydration Packets with 6 Key Electrolytes & Minerals - Sugar Free, Plant Based & Keto Friendly
Units sold60K
Trending Icee Instant Hydration Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B000Z98KF8 booked 10K units at $19.99, with ▲ 0.0% MoM change. On the growth side, B09NYKFZR5 leads positive momentum with ▲ 200.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000Z98KF8
Trace Minerals 40,000 Volts Electrolyte Concentrate, 48 Servings | Ionic mineral drops for water, High bioavailability, Sustainably harvested in the USA, Supports 300+ biochemical reactions
Price
$19.99
Rating
4.5
Reviews
8.2K
Latest month sales
B088GJ7VK6
REDMOND Re-Lyte Sugar Free Electrolyte Powder Drink Mix (Mixed Berry) | Zero Sugar Electrolytes, Hydration Powder
Price
$45.99
Rating
4.7
Reviews
3K
Latest month sales
B09NYKFZR5
True Lemon Kids Wild Watermelon 10ct, Drink Mix for Kids Hydration, No Artificial Sweeteners, Low Sugar Water Flavoring, Juice Powdered Drink Mix
Unlock to view ASIN details and product titles
Price
$4.46
Rating
4.2
Reviews
1.4K
Latest month sales
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