Vaseline Glow Body Lotion Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Vaseline Glow Body Lotion sales on Amazon US totaled 477,000 units in July 2026 (▼ 25.6% vs. the prior month), generating an estimated $6,348,690 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 44.0% of unit volume and 49.2% of revenue, while a typical listing is priced at $13.25. The keyword itself pulled 16,456 Amazon queries over the same period (▼ 3.8% MoM).
Zooming out to the 12-month window ending July 2026, the vaseline glow body lotion Top 50 moved 4,819,850 units and $59,688,347 in cumulative sales — an average of 401,654 units and $4,974,029 per month. Monthly throughput topped out at 641,050 units in June 2026 and dipped to 276,250 in August 2025, leaving the latest reading 72.7% higher than August 2025.
Vaseline Glow Body Lotion Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
477K
▼ 25.6% MoM
Monthly Revenue 2026/07
$6.3M
▼ 24.6% MoM
Top 10 Market Share 2026/07
44.0%
Vaseline Glow Body Lotion Market Share & Sales Concentration on Amazon US — July 2026
The most-sold vaseline glow body lotion listing on Amazon US in July 2026 is ASIN B07BRDVQ4B (Brand: Amlactin), which sold 50,000 units at $15.97 apiece — equal to 10.5% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 210,000 units and $3,124,000 in July 2026 — 44.0% of unit volume and 49.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Vaseline Glow Body Lotion' on Amazon
July 2026
Is 44.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07BRDVQ4B
Amlactin Daily Nourish Body Lotion, 12% Lactic Acid, 14.1 oz | 12% lactic acid body lotion exfoliates and moisturizes dry skin to help reveal softer, smoother daily hydration.
50K
▼ 28.6%vs. prior month
$798.5K
latest month
12-month trend
B0D466J46H
eos Shea Better Body Lotion- Strawberry Dream, with Natural Shea, 16 fl oz
20K
▲ 0.0%vs. prior month
$187.4K
latest month
12-month trend
B0034F9K36
Jergens Ultra Healing Body Lotion, Moisturizer for Dry Skin, 32 fl oz | Intense Moisture for Extra Dry, Cracked Skin, Large 32 oz Bottle, Vitamins C+E+B5, Fast-Absorbing, Dermatologist Tested
20K
▲ 0.0%vs. prior month
$215.8K
latest month
12-month trend
B07DP5JQH2
Jergens Natural Glow + Firming Daily Moisturizer Medium to Tan Skin Tones 7.5oz | Gradual Sunless Tanner, Collagen and Elastin, Firms Skin, Reduces Cellulite, Daily Moisturizer, Medium to Deep Skin Tone
20K
▲ 0.0%vs. prior month
$208.6K
latest month
12-month trend
B099N1LC4R
Cetaphil Moisturizing Cream, Face & Body Lotion Dry Sensitive Skin, 20oz | Fragrance-Free, Non-Comedogenic, Non-Greasy, Hydrates Very Dry Sensitive Skin, Dermatologist Recommended, 20 Oz Value Size
20K
▼ 50.0%vs. prior month
$297.4K
latest month
12-month trend
B0FG8K9QYK
GODA Silk Body Oil Women - Firming Anti Aging Moisturizing Formula, Crepey Skin Hydrating After Shower, Scented Organic Blend Premium Skincare
20K
▲ 0.0%vs. prior month
$699.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Vaseline Glow Body Lotion Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Jergens is the best-performing vaseline glow body lotion brand in July 2026, moving 60,000 units across 3 ASINs for 28.6% of Top 10 volume. Amlactin follows with 50,000 units (23.8%), ahead of eos on 20,000 units (9.5%).
With 8 brands splitting the Top 10 and 61.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.97 to $15.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Jergens
3 ASINs in Top 10
28.6%
Units
60K
Revenue
$633.8K
Avg. price
$10.45
B0034F9K36
$10.40·★4.8·45.9K revsJergens Ultra Healing Body Lotion, Moisturizer for Dry Skin, 32 fl oz | Intense Moisture for Extra Dry, Cracked Skin, Large 32 oz Bottle, Vitamins C+E+B5, Fast-Absorbing, Dermatologist Tested
Units sold20KB07DP5JQH2
$10.47·★4.6·17.6K revsJergens Natural Glow + Firming Daily Moisturizer Medium to Tan Skin Tones 7.5oz | Gradual Sunless Tanner, Collagen and Elastin, Firms Skin, Reduces Cellulite, Daily Moisturizer, Medium to Deep Skin Tone
Units sold20KB001UTK76C
$10.47·★4.5·23.4K revsJergens Natural Glow +Firming Self Tanner Body Lotion, Fair to Medium Skin Tone, Sunless Tanning Moisturizer with Collagen and Elastin. Helps to Visibly Reduce Cellulite, 7.5 Fl Oz
Units sold20K
Amlactin
1 ASIN in Top 10
23.8%
Units
50K
Revenue
$798.5K
Avg. price
$15.97
B07BRDVQ4B
$15.97·★4.4·36.9K revsAmlactin Daily Nourish Body Lotion, 12% Lactic Acid, 14.1 oz | 12% lactic acid body lotion exfoliates and moisturizes dry skin to help reveal softer, smoother daily hydration.
Units sold50K
eos
1 ASIN in Top 10
9.5%
Units
20K
Revenue
$187.4K
Avg. price
$9.97
B0D466J46H
$9.97·★4.7·74.2K revseos Shea Better Body Lotion- Strawberry Dream, with Natural Shea, 16 fl oz
Units sold20K
Trending Vaseline Glow Body Lotion Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B000056W74 booked 10K units at $7.48, with ▲ 0.0% MoM change. On the growth side, B00I69T9I6 leads positive momentum with ▲ 11900.0% MoM growth on 6K units, with B0G2ZVQ91B close behind at ▲ 300.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000056W74
Palmer's Moisturizing Body Oil, Cocoa Butter Formula (8.5 Fl Oz) | Nourishing with Vitamin E, Radiant Looking Glow & Skin Hydration, Lightweight, Instant Absorption for Bath, Body and Shower
Price
$7.48
Rating
4.7
Reviews
28.8K
Latest month sales
B00I69T9I6
Vaseline Cocoa Radiant Body Lotion for Dry Skin with Cocoa Butter 32oz | Body moisturizer provides 72HR moisture with Ultra-Hydrating Lipids & Pure Cocoa Butter for a healthy glow, Intensive Care
Price
$9.98
Rating
4.8
Reviews
21.3K
Latest month sales
B0G2ZVQ91B
Vaseline Cocoa Radiant Replenishing Oil Gel, Travel Size, 1.69 fl oz, 3 Pack
Unlock to view ASIN details and product titles
Price
$10.29
Rating
4.5
Reviews
452
Latest month sales
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