Vanilla Essential Oil Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Vanilla Essential Oil sales on Amazon US totaled 53,100 units in July 2026 (▼ 17.4% vs. the prior month), generating an estimated $580,498 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.4% of unit volume and 56.3% of revenue, while a typical listing is priced at $11.76. The keyword itself pulled 32,287 Amazon queries over the same period (▲ 10.7% MoM).
Zooming out to the 12-month window ending July 2026, the vanilla essential oil Top 50 moved 678,550 units and $7,495,071 in cumulative sales — an average of 56,546 units and $624,589 per month. Monthly throughput topped out at 76,450 units in December 2025 and dipped to 34,600 in May 2026, leaving the latest reading 8.1% higher than August 2025.
Vanilla Essential Oil Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
53.1K
▼ 17.4% MoM
Monthly Revenue 2026/07
$580.5K
▼ 18.0% MoM
Top 10 Market Share 2026/07
58.4%
Vanilla Essential Oil Market Share & Sales Concentration on Amazon US — July 2026
The most-sold vanilla essential oil listing on Amazon US in July 2026 is ASIN B08D3WB3CQ (Brand: Cliganic), which sold 5,000 units at $9.99 apiece — equal to 9.4% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 31,000 units and $326,800 in July 2026 — 58.4% of unit volume and 56.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Vanilla Essential Oil' on Amazon
July 2026
Is 58.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08D3WB3CQ
Cliganic Organic Essential Oils Set (Top 5 - The Classics) - 100% Pure Natural - Aromatherapy, Candle Making - Peppermint, Lavender, Eucalyptus, Lemongrass & Orange
5K
▲ 0.0%vs. prior month
$50K
latest month
12-month trend
B0B682SFBZ
Air Wick Essential Mist Diffuser Oil Refill, Brown Sugar & Vanilla, 3Ct | Brown Sugar & Vanilla air freshener refill for Air Wick diffuser; essential oils create a cozy fall scent for your home
4K
▼ 33.3%vs. prior month
$56.6K
latest month
12-month trend
B0BQZWZ1XX
PHATOIL Coconut & Vanilla Fragrance Oil for Diffuser Aromatherapy 3.38FL.OZ | Long Lasting Scented Oils For Humidifier, Air Freshener, DIY Soap Candle, Scent Project Making, Aroma Oil for Home Freshening
4K
▼ 20.0%vs. prior month
$38.6K
latest month
12-month trend
B09WMZ5NQ4
MAYJAM Vanilla Essential Oil for Diffuser Aromatherapy DIY Soap, 1.01fl.oz | Vanilla Oil for Skin, Long Lasting Scents Essential Oils for Candle Making, Ideal for Home Office Yoga Use
3K
▲ 50.0%vs. prior month
$17.2K
latest month
12-month trend
B0DR5SSY73
Auelife Men Essential Oils Set for Diffusers for Home, 6x10ml Scented Oil | Masculine Essential Oil for Candle Making, Aromatherapy Gift Set for Men, Mahogany, Sandalwood,Cologne,Smoke Vanilla, Leather
3K
▲ 50.0%vs. prior month
$36.5K
latest month
12-month trend
B0FS2CJ9JS
Kuumba Made Vanilla Bean Fragrance Oil Roll-On, Alcohol-Free, 0.15 Fl Oz | Long-Lasting Scented Oil with Coffee Bean, Amber, Musk Notes, Botanical, Skin-Friendly Perfume Roller, Vegan, Cruelty-Free
3K
▼ 25.0%vs. prior month
$37.5K
latest month
12-month trend
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Best Vanilla Essential Oil Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Cliganic is the best-performing vanilla essential oil brand in July 2026, moving 5,000 units across 1 ASIN for 16.1% of Top 10 volume. MAYJAM follows with 5,000 units (16.1%), ahead of Air Wick on 4,000 units (12.9%).
Volume is spread across 9 brands, with the top three holding 45.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.69 to $14.05, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Cliganic
1 ASIN in Top 10
16.1%
Units
5K
Revenue
$50K
Avg. price
$9.99
B08D3WB3CQ
$9.99·★4.5·22.6K revsCliganic Organic Essential Oils Set (Top 5 - The Classics) - 100% Pure Natural - Aromatherapy, Candle Making - Peppermint, Lavender, Eucalyptus, Lemongrass & Orange
Units sold5K
MAYJAM
2 ASINs in Top 10
16.1%
Units
5K
Revenue
$47.7K
Avg. price
$9.69
B09WMZ5NQ4
$5.39·★4.4·18.4K revsMAYJAM Vanilla Essential Oil for Diffuser Aromatherapy DIY Soap, 1.01fl.oz | Vanilla Oil for Skin, Long Lasting Scents Essential Oils for Candle Making, Ideal for Home Office Yoga Use
Units sold3KB09VKM8QMK
$13.99·★4.6·8.8K revsMAYJAM Tea Tree 20 Pcs Pure Essential Oil Gift Set, for Diffuser, Humidifiers, Skin Care, Massage, Fragrance Oil Scent for DIY Candle and Soap Making, Gift for Friend (5ML)
Units sold2K
Air Wick
1 ASIN in Top 10
12.9%
Units
4K
Revenue
$56.6K
Avg. price
$14.05
B0B682SFBZ
$14.05·★4.7·2.7K revsAir Wick Essential Mist Diffuser Oil Refill, Brown Sugar & Vanilla, 3Ct | Brown Sugar & Vanilla air freshener refill for Air Wick diffuser; essential oils create a cozy fall scent for your home
Units sold4K
Trending Vanilla Essential Oil Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B098Z7443K leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B0GVVSFZRL close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B098Z7443K
Plant Therapy Pumpkin Spice Fall Essential Oil Blend 10 mL (1/3 oz) | Warm & Cozy Blend of Spices, Perfect Fall Scent, Mood-Boosting & Inviting
Price
$12.99
Rating
4.1
Reviews
406
Latest month sales
B0GVVSFZRL
Bramble Berry Warm Vanilla Sugar Fragrance Oil | Warm Vanilla Sugar Scent for Soap Making, Candle Making, Lotion & Bath Bombs | Skin Safe, Vegan, Paraben & Phthalate Free, DIY Craft Essential
Price
$14.99
Rating
4.3
Reviews
15
Latest month sales
B0B57TRJ8L
Plant Therapy Vanilla Sea Salt Essential Oil Blend 10 mL (1/3 oz) | Made with Pure Essential Oils, Natural, Relaxing, Romantic Aromatherapy
Unlock to view ASIN details and product titles
Price
$12.99
Rating
3.6
Reviews
145
Latest month sales
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